What is duplicate content?
You may well have heard your web designers mention “duplicate content” and why it should be avoided, they may have stated something along the lines “you may wish to hire our copywriters, they will write the content marketing, it will be original, so that you avoid duplication issues”- yet what does this even mean?
In this article we will look at:
-What is duplicated content marketing
-Why should businesses avoid having duplicated content marketing
-How duplicated content marketing could adversely affect a business’s SEO.
-What is the Google Panda update?
-Does Google’s algorithm punish businesses that use duplicated text?
-Why all text should be high-quality
-Why all content marketing should adhere to “white hat” methods, why it should follow Google’s WebMaster Guidelines
-Why your chosen SEO agency should understand Google’s WebMaster Guidelines, also what E-A-T stands for, plus also why you should only invest in white hat SEO
-How we help many companies here in Cardiff, South Wales, by implementing quality organic SEO
If you are implementing organic SEO yourself, or you have hired a SEO agency to do this work for you, then you should understand what “duplicated content marketing” is and how it could potentially damage your businesses SCO.
For example, it doesn’t matter if you are a sole trader, and you run a local plumbing business, or you are a solicitor and you own a solicitor’s practice that employs over 1000 different solicitors, the principles are still the same, that is you should not have “duplicated content marketing” on your company website.
We are now going to explain within this article, what duplicated content marketing is, and how it could potentially damage your businesses organic SEO.
In a nutshell, the algorithms will be able to detect if you have on the your company website duplicated content marketing, or that you have used duplicated content marketing across multiple pages.
So, for example, an example of duplicated content marketing could be that you have copy and pasted an article from another website, or quite simply put you might use the same text twice on different pages on your company website, both of these could potentially damage your businesses organic SEO.
So when you talk to any good SEO agencies, that’s the say agency that uses white hat methods they will tell you that you should not use duplicated content marketing on your website as this could potentially damage your businesses SEO.
Might be thinking well, that means I have to write all of the product descriptions, all of the evergreen content marketing all of the blog posts ourselves or hire a copywriter which might be very expensive, but this has to be done, the work has to be unique and has to be high quality and it has to be written in a white hat way.
The work must be high quality, and it must be unique and it must be white hat if it is not any algorithm will detect that the work is low quality or duplicated or not white hat and this could mean that your business incurs a algorithmic or a manual penalty.
So, for example, you might hire the wrong SEO company, that’s to say that company might copy and paste articles from another company’s website, if they do this, then this could mean that your business incurs an “algorithmic”, or a “manual penalty”, this is why you must make sure that you are only ever investing in high-quality SEO.
What is duplicate content?
So, what is duplicated content marketing?
Well quite simply put it can be text which is being copy and pasted from another website onto your company website, or it could be that you are to pages the same in terms of written text on your website, neither are good for improving your businesses organic SEO.
So, what does this mean exactly, well if you have duplicated content marketing on your website then this can potentially damage your businesses organic SEO.
So for example let’s say that you sell electric bikes, and you have copy and pasted the product descriptions about the electric bikes from the manufacturers website onto your website this is obviously copying the work so this could potentially damage your businesses SEO.
So what’s the solution?
What is the solution?
The solution is simple, the content marketing on your website should be high-quality it should be original, so this means that you should write the work.
So what this basically means is this, any written text on your website whether you be the evergreen content marketing, the blog post or any other written text which appears on your company website it should be original to your website that the say you should have written it or a copywriter that is employed by say an SCO company should write the work, the work should be white hat, it should be high quality and it should be original to your company website.
Why your businesses content marketing should be high quality
So you might be thinking well to write 1000 words say every week for my company website is Going to take a huge amount of my time, or my staff’s time, plus you are also saying that the work should be white hat and high quality so this is gonna take longer, so why should a business invest this time into their SEO.
What quite simply put if the work is not high quality it could potentially damage your businesses organic SEO.
So quite simply put let’s return to our example of a bike shop, let’s say that the bike shop owner simply has not got the time to be writing blog posts and they can’t not afford to hire a local SCO companies, so quite simply put let’s say that he quickly write 400 words each week, will this improve the businesses SEO, well simple answer to this is no it’s not likely to improve the businesses SEO because it is been quickly written it is likely to be low quality it’s not be useful to anybody that wants to purchase products from a company, it’s also likely to be rushed so it’s not be that interesting.
So the businesses is serious about improving its SEO, it needs to invest time and money into producing top-quality content marketing which is original to that business.
The algorithm will detect duplicated content
Here’s the thing some business owners do not understand how the algorithm works, that’s the say they may think well writing 1000 word blog post is gonna take many hours of work, so some business owners and even some SEO companies look for shortcuts, however there are no shortcuts when it comes to SEO, that’s the say if the work is not high quality then the business will most likely incur an algorithmic or a manual penalty if it does not use high-quality white hat SEO.
We have seen so many businesses that have had duplicated content marketing added to their company website, and that’s because they, have copy and pasted text from another company’s website.
For example let’s say that you retail electrical goods, that’s the say you retail fridge freezers microwaves, coffee machines, fridge freezers, washing machines, dishwashers, and for all of these electrical goods you have copy and pasted the product descriptions directly from the manufacturers website, some business owners might think that this helps the say time, but it does not it could potentially damage your businesses SEO.
For example it could mean that your business has a lot of duplicated product descriptions and this can damage the SEO.
Why you should hire a high-quality copywriter
We think it’s a good idea to hire a high quality copywriter, that’s the say a copywriter who can add the content marketing to your company’s website so that it is white hat, so that it is unique and so that it is high quality, now when you are having a company website designed it might take many days just to write all of the text, for example let’s say that you are a plumber, and you want to offer the services of installing central heating systems, changing tax, general plumbing work, you want pages added to describe the various central heating boilers that you offer, and you also want blog posts added to improve the businesses SEO now obviously this is going to take a huge amount of time, that’s the say they might be 10,000 words the need to be written in total, and obviously to write 10,000 words might take a business owner a very long period of time, that’s the say it might take the business owner over a week.
This is why we think it’s sometimes better to hire SCO companies that employ copywriters that can write the text so that is high quality and so that it is unique and so that it is white hat and then they can give this to the web designers so that they web designers can add this to your company website.
Therefore copywriters can sometimes offer high quality content marketing
Why duplicated content marketing could damage your businesses SEO
The answer to this is rather simple, let’s say for example that you are doing a DIY task in your house, let’s say that you are changing the taps your bathroom sink for example.
Now obviously you want to find an article which is really easy view to understand, with which will explain how to change the bathroom taps easily.
Now, obviously if you were to see on the first page article number one about installing taps, being written exactly the same as article number two, then you might not find this useful.
Instead, what somebody wants, who is looking to change their taps is for the two articles to be different, for example they might go to article, and that article that doesn’t answer their question, so they go to article 2, and then they noticed that that article explains exactly the information that they need in order to change the taps that they have, so this is why the search engines, do not have articles which are identically written, and this is why your business should use duplicated content marketing. It could damage your companies seo, instead the work should be unique and high-quality, otherwise it wont appear in the SERP’s and also it could damage your companies seo.
That’s because if the articles are identical, then you are likely to have your businesses SEO damaged.
Why the work must always be white hat
The work must always be white hat, that’s to say whichever copywriter you hire or whether you hire a very large SEO agency or you hire a small SEO company the work must be “white hat”, if the work is not white hat, then this means that the algorithm may place an algorithmic penalty onto your website, it is also possible that the business might incur a manual penalty if the website has a lot of duplicated content marketing and low quality SCO
Could “duplicated content marketing” harm my businesses organic SEO?
Most definitely- if your business has a lot of duplicated content marketing, for example you might have an e-commerce website, where you have duplicated all of the product descriptions, then this could potentially damage your businesses organic SEO, that’s because the work is duplicated and therefore the SEO is not be as effective as opposed to if the work is high quality and white hat.
Many SEO agencies, and our seo company only recommend that the seo work is white hat and the content marketing must be white hat and unique.
What are the different types of duplicate content?
Evergreen content marketing
Why it’s never a good idea to use copying pasting text
Why the work should be original
Why the work should be high quality
Some web designers use duplicated content but it should not be used
Make sure that you spend the time to write your businesses product descriptions
Make sure that your company website is high quality
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