How can content marketing help to improve a company’s organic seo?
As a business owner, you will probably already know that content marketing is important to your marketing efforts. But what exactly is content marketing, and how can you be used to improve a company’s organic seo?
The goal of content marketing is to offer useful advice to clearly defined audience, so for example, “how to start the divorce process”- so by producing, distributing valuable, relevant, content marketing with the aim of making your companies website improve its organic seo.
To put it simply, content marketing is all about using content marketing to quite simply get more customers (that’s if the work is done right, by that we mean it has to be white hat).
Content marketing is an ongoing process that includes creating, publishing, and distributing your written work, which has the aim of helping potential customers understand your products or services and why they should buy from you.
The aim is to therefore offer advice, but also show clearly that you are an expert in that area. So for example, if you run a dental practice in Cardiff, you might hire a leading seo company in Wales, like us, to write content marketing about veneers, teeth whitening and also straightening, so that we can improve where you rank on Google, for these important terms.
To do that, its not just explaining that you offer these services, you also have to offer advice, in the way of content marketing, which shows, that you are an expert, but also offering answers to commonly asked questions.
If the work is very high quality, then your business may move up the ranks.
It’s important to note that content marketing is not the same as advertising. With content marketing, you’re not trying to sell anything directly. Instead, you’re providing valuable written information that will help your audience make informed decisions about their purchasing decisions.
So for example, how the teeth straightening process works, how long it takes, the different methods, costs involved, and your dentists experience in this sector. So a good seo agency will know its about offering advice, that’s been written by an expert or with the help of one, as if the work lacks any real quality information, then what will happen is it could damage your organic seo, the work must therefore be high quality.
So are you still wondering, well how will content marketing help improve my organic seo, well here are a few ideas:
– Use content marketing to drive organic traffic to your website or blog. This can be done through search engine optimisation (SEO) strategies like keyword research and creating informative and well written posts, like this. Think of the sort of questions your customers ask your business, and then offer the best advice you can. Writing content marketing takes a lot of time, if it done right, this is why so many cardiff businesses, hire us, as we have copywriters who can do this work.
– Use content to generate leads and sales, so for example write a really good blog posts, “7 reasons why you should use our dental practice”- then add a call to action at the end, so basically a button or text, or simply a phone number, to encourage people to ring you once they’ve read your work.
Can be very effective, if its high quality
Content marketing can be a powerful seo tool for any business owner if its quality white hat work. By creating and distributing valuable content marketing, you can attract more people to your company’s website. You may generate more leads and sales. So, what are you waiting for? Start planning your content marketing strategy today! We can help, as a well known and established welsh seo agency we can help improve your organic seo.
What is content marketing?
So, the main objective of content marketing is to write valuable written text, in order to attract the write shoppers – and eventually to generate profitable consumer action. Yet again the work must be White hat.
For the work to be white hat:
– You must follow the most up-to-date white hat seo methods
– Follow Google’s Webmaster Guidelines
If you’re simply not sure where to begin with content marketing or if you’re searching for some new ideas, why not give us a ring? With many copywriters who do this work everyday, we can produce quality written work for you.
Thinking of doing the work yourself? Here’s how to get started with content marketing
If you’re new to content marketing, the process may appear difficult at first, yet its really important that whether your writing your first piece of content marketing, or you’ve just published one thousand pieces of content marketing, that every single one follows white hat seo methods.
So here’s some quick tips, to help you get started:
1. Define your goals.
Before you start creating any content marketing, it’s important to know what you want to achieve with it. What are your business goals? What kind of impact do you want to make? Once you have a clear idea of your goals, you can start developing a strategy to reach them.
So for example, if you run a law practice, lets say in Cardiff, and you offer advice in relation to family law, well, you might say, we want to help people through the divorce process. So how do we attract more people, who are about to embark on a divorce to our website? Well, the answers simple, you start offering advice, such as “how to start the divorce process in wales”.
2. Create a content calendar.
One of the best ways to stay organised and on track with your content marketing is to create a content calendar. This will help you map out what you want to publish, when you want to publish it, and where you want to promote it, for example on Facebook. Having a plan will make the process much easier and help you stay focused.
Also it will help you to stop writing about the same stuff, you can think about different services / products that you may wish to talk about.
This is important, as a mistake a lot of seo companies find is, when a business has had a go at improving their cardiff seo, that they may have focused way to much on just one service they offer.
So for example, if you run a family law practice, you may have focused too much on trying to improve your seo for the term divorce solicitors.
When in matter of fact, you might really want to promote, making wills, collaborative law, making a prenuptial agreement and so on.
3. Promote your content.
Once you’ve published your content marketing, it’s time to start promoting it say on Facebook, via Instagram or via lets say Twitter.
So there are a number of ways to do this, including social media, e-mail marketing, and paid advertising. Pick the channels that make the most sense for your business