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When writing content marketing follow white hat seo methods

When writing content marketing follow white hat seo methods

It’s critical when writing content marketing, to ensure your work is written so it sounds natural when it comes to SEO copywriting. Stuffing your keywords into your written work, in order to game the search engines will not only generate low-quality content, but it will most likely lead to a penalty from Google. So, how can you ensure your content marketing is written in a natural way.

So what do we mean by that? Well, lets say you’re a solicitor, and you specialise in the area of family law.

You want to rank as high as you can for divorce solicitors, whats best is to offer high quality advice, written in a way as if you were talking to a real human.

The opposite to this, is to write low quality work, which you overly mention phrases that you want to improve your seo for, such as divorce solicitors. This is implementing substandard seo, and will result in a penalty, which simply means that your company may get removed sometimes completely from Google.



So Here are a few tips:

Choose your keywords, and if you don’t know how to do this, hire an seo agency to help – Don’t try to stuff keywords, lets say “luxury dog food” into your content marketing. Carefully write your content marketing in a way that sounds natural.


Use related keywords – so If you’re struggling to include your main keyword in a way that sounds natural, try using related keywords, so for example, “organic dog food”. These are terms that are closely related to your main keyword, which might be “luxury dog food” or “premium dog food” and can often be used interchangeably.


Create valuable content marketing, the best way to ensure your content marketing is natural and keyword-rich is to simply create great content marketing and truly useful to the reader- so think of the questions your customers ask, such as “which is the best dog food for a rottweiler?” and write answers which the reader will find useful. Write on topics you’re passionate about, and be sure to include plenty of valuable information. The more helpful and informative your content marketing is, the easier it will be to naturally integrate your keywords. Make sure its white hat always.

So, there you have it – a few tips to help you keep your SEO copywriting natural. Be sure to choose your keywords wisely, use related keywords when necessary, and always focus on creating valuable content marketing. Do this, and you’ll be well on your way to achieving success with your SEO efforts.

So, if I haven’t got time to write all of the content marketing- how do i choose the right digital marketing agency?

There are a lot of digital marketing agencies out there, here in Cardiff alone there’s hundreds of companies, and choosing the right seo agency, well can be tricky. Here are a few things to keep in mind when making your decision, yet we have to say, this is just some of the things to think about, ultimately you have to hire a white hat company that delivers top quality work.


– Make sure the agency has a good understanding of your business and its marketing goals. They should be able to provide you with a customised plan that outlines how they will help you achieve your desired results. Make sure that all of the seo work mentioned is white hat.


– Ask for case studies, or examples of their work, and whether you can call some of there existing clients?This will give you a good idea of their seo abilities and whether or not they are a good fit for your company.


– Be sure to ask about how experienced they are at implementing white hat seo –   we have been doing it for over 10 years.. These are all important components of a successful digital marketing strategy.


– Get many quotes from several agencies before making a final decision. Be sure to compare apples to apples, and don’t be afraid to negotiate.


Choosing the right digital marketing agency doesn’t have to be difficult- just make sure the work is top quality. By keeping these tips in mind, you can find an agency that will help you reach your business goals.

Guide To Content Marketing


If you don’t know what content marketing is, or even if you’re a seasoned veteran writing 10,000 words every day, it never hurts to brush up on the basics. After all, the landscape of content marketing is always changing, and what worked last year might not work this year.  So, without further ado, here is your beginner’s guide to content marketing!

Content marketing, in a nutshell, is about helping your customers, so for example, if you are a dentist, you might hire an seo company, like ours, to write “how to make your teeth straighter”- we may then improve the work as time goes on, reducing bounce rates, getting quality backlinks, and also making the onsite seo better.

It’s possible that if the work is well written that you’ll get someone to subscribe to your email newsletter, purchase your product, book a visit to say your dental practice, or simply read your blog article.

Content marketing is not a new phenomenon by any means. In fact, content marketing has been around for centuries! One of the earliest examples of content marketing is John Deere’s The Furrow, a magazine that was first published in 1895 and is still being published today. The magazine provides information that is relevant to farmers and agricultural businesses, all while promoting John Deere products.

Nowadays, there are many different types of content marketing that your business can use to enhance your digital marketing, including writing very long blog posts like this, adding evergreen content marketing, infographics, e-books, and more. The possibilities are endless! Just make sure the content marketing is white hat.

The most important thing to keep in mind when creating content marketing is to make sure that it is valuable and relevant to your target audience.