What is the BERT Google algorithm update- and how did it change organic seo?
BERT Google algorithm update
The BERT Google algorithm update is a change to the way Google processes search queries. According to Google, BERT now “understands natural language a little more like humans do. So, you have to think of this like, when you talk to real human, to ask a question, a lot of people now do this with Google.
The goal of the update is to provide better results for searchers by understanding the intent behind their queries. This algorithm update will help Google understand natural language much better.
The update was rolled out in October 2019.
Long-tail keywords and BERT Google algorithm update
While the update is designed to improve search results for all users, it will be especially beneficial for those who use long-tail keywords or questions in their queries. That’s because BERT is able to understand the context of a query and provide more relevant results.
So before if you were to ask for “wood fired pizza take away reastaurants near me” – well, Google may have focued on the words pizza and restaurants near to you, but now it can understand that there’s more emphasis on finding a shop that sells pizza that is made using a wood fired oven.
If you’re a webmaster or SEO professional, there’s no need to make any drastic changes to your website in order to benefit from the BERT update- that’s if you have always been using white hat methods, and writing quality content marketing that is.
However, it’s always a good idea to keep your content marketing relevant and user-friendly, as this will help you attract organic traffic from all types of searchers. So there’s not as such something you can instantly do to help your business to benefit from the BERT update, the same rules still apply, that is:
– Publish high quality content marketing
– Follow white hat seo methods
– Make your website easy to use
What is the background to BERT?
As SEOs, we’re always looking for new ways to optimise our content and improve our organic rankings. One of the largest updates, in recent times, to hit the scene is BERT, which stands for Bidirectional Encoder Representations from Transformers.
BERT is a language model that was created by Google. It’s designed to help computer systems better understand human language, as we earlier mentioned, but it really consolidates the idea that when you publish content marketing, why it should be very high quality, and offer useful advice to your shoppers, plus the work should be white hat.
What this means that in a nutshell for organic SEO is that it’s important to create high quality and more natural-sounding and effective content marketing.
So how should you approach SEO now post-BERT?
It’s no secret that SEO has changed a lot in recent years. With the rise of artificial intelligence and machine learning, algorithms have become more sophisticated and are now able to better understand human language. This is thanks in part to Google’s BERT algorithm, which was released in late 2019.
So, what does this mean for SEO? How should you approach it post-BERT?
Here are a few things to keep in mind:
1. Write for your audience first and foremost. This has always has been important, but it’s even more crucial now than ever. Your content marketing needs to be really informative, interesting and useful if you want to improve your organic seo.
2. focus on creating long-form content marketing. Google has said that they prefer longer pieces of content, as they tend to be more informative and in-depth.
3.Use natural language. Write like you would speak to someone when answering their questions. This will make your content more accessible and easier to read.
4.Use relevant keywords, but don’t stuff them into your content marketing, that’s to say always make sure your writing in a white hat way.
5. Optimise your website for mobile. With more and more people using their phones to search the web, it’s important that your website is optimised for mobile devices.
If you’re interested in using BERT for your own research or applications, you can find more information on the official BERT website:
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