A Beginners Guide: How to Use Google Analytics
Google Analytics is a really powerful tool that can help you track your websites organic traffic.
However, it can sometimes be daunting for beginners to set up and use. This guide will walk you through the basics of how to use Google Analytics, so you can start making the most of this valuable resource.
First, you’ll need to create a Google Analytics account- this is really simple to do, plus its free.
You need to add a tracking code- you may want to hire a web developer for help, if you are unsure how to do this?
Reporting
Once you’ve done that, simply log in to your account and click on the “Reporting” tab.
Under the “Standard Reporting” section, you’ll see a variety of options for understanding your seo data.
The “Audience” reports will give you insights into who is visiting your site, including information on their location. The “Acquisition” reports will tell you where your traffic is coming from, whether it’s organic search, direct traffic, or referral traffic from another site.
The “Behaviour” reports will show you what shoppers are doing once they reach your site, including which pages / blog posts they’re viewing and how long they’re staying on each page.
And finally, the “Conversions” reports will let you know how well your site is performing in terms of achieving your goals, whether that’s sales, newsletter signups, or something else.
Once you’ve familiarised yourself with all the different types of seo data available in Google Analytics, you can start digging into the details to see what’s working well on your site and what could be improved.
What do some of the key Google Analytics metrics mean and how do you use them?
There are a lot of seo metrics in Google Analytics, and it can be tough sometimes to keep track of what they all mean- for example, some business owners, may not know what “organic visitors” means.
In this article, we’ll take a look at some of the key seo metrics and what they can tell you about your website’s performance.
1. Sessions: This is the total number of visits to your site during the specified time period. A session includes all the activity that takes place during a visit, from the moment the visitor arrives on your site to the moment they leave.
2. Users: This is the number of unique visitors who come to your site during the specified time period. A user is counted only once, even if they visit your site multiple times during the period.
3. Pageviews: This is the total number of pages viewed on your site during the specified time period. A pageview is counted every time a visitor views a page, regardless of whether they’ve visited your site before.
4. Pages/Session: This is the average number of pages viewed per session. It can be helpful to compare this metric to the total number of sessions to get an idea of how much content marketing each visitor is consuming.
5. Average Session Duration: This is the average amount of time that users spend on your site during a session. If you notice that this metric is low, it could be an indication that your content marketing isn’t engaging enough to keep visitors on your site for very long.
6. Bounce Rate: This is the percentage of sessions that resulted in a single pageview. A very high bounce rate can be an indication that your site’s content marketing isn’t relevant to what visitors are looking for, or that it’s not easy to navigate.
7. % New Sessions: This is the percentage of sessions that were started by users who had never visited your company website before. This metric can be a good way to gauge the effectiveness of your marketing efforts in driving new organic traffic to your site.
8. Goals: marketing goals are specific actions that you want visitors to take on your site, such as making a purchase, or subscribing to a newsletter. You can track how many visitors complete each goal using Google Analytics.
9. Conversion Rate: This is the percentage of visitors who complete a goal. This metric can be helpful in evaluating the effectiveness of your site in achieving its desired marketing objectives.
10. Revenue: This is the total amount of money that you’ve earned from your website. If you’re selling products or services online, this metric will be particularly important to track.
By understanding these key seo metrics, you can get a better sense of how your website is performing and what areas you may need to improve.
