How Important Are Citations In Local SEO?
There’s no doubt that citations NAP, for short are important for local SEO.
NAP is used by the search engines use to determine the ranking of local businesses, yet, this is just one thing you can do in order to improve your seo, there are hundreds of other things that your seo agency should do as well.
But just how important are citations?
Generally speaking, though, citations can be an important part of local SEO. In fact, they can sometimes be the difference between ranking on the first page of Google or not ranking at all.
Of course, simply having citations is not enough, as mentioned earlier, there’s hundreds of different seo ranking factors, such as backlinks, content marketing and also onsite seo.
Yet citations are important, they need to be high-quality, consistent, in order to improve your businesses seo in Cardiff. But if you can get those things right, citations can be a powerful tool for improving your local SEO efforts, if done right.
Yes, but what are citations?
How effective are citations in boosting local SEO?
Citations are important for local SEO because they help Google and other search engines understand where your business is located. When your business is listed in an online directory, or on a website such as yell, that listing can include your business name, address, and phone number (NAP). These NAP citations signal to search engines that your business exists at a certain location, which can help boost your rankings in local search results.
In addition to helping with local SEO, citations can also help increase traffic to your website. When potential customers see your business listed in an online directory, they may be more likely to visit your website or call your business.
Overall, citations can be a valuable asset for any business which wants to improve their seo. If you’re not sure where to start, try looking for directories, like Thomson local, yell and yelp, and also other websites that list businesses in your city. You can also use a service like Moz Local to help you find and manage citations.
Google’s Possum update
Google’s Possum update was an algorithm update that Google has rolled out. This update affects how Google displays search results for local businesses. The main goal of this update is to provide users with more relevant and accurate search results.
The biggest change that Google has made with this update is the way it filters out duplicate listings.
Previously, Google would only filter out listings that had the exact same business name, address, and phone number (NAP).
However, with Possum, Google will now also take into account businesses with similar NAP information. This means that if there are two businesses with similar NAP information, but different addresses, Google will now be able to display both listings in the search results.
Another change that Google has made with Possum is the way it handles listings that are located in the same building. Previously, Google would only show one listing per building in the search results. However, with Possum, Google will now show multiple listings from the same building, as long as they are from different businesses.
Google has also made some changes to the way it ranks businesses in the local pack.
With Possum, Google will now take into account a business’s category when determining its ranking.
This means that businesses that fall into Google’s “local” categories (such as “restaurants” or “shopping”) will now have a better chance of being ranked higher in the local pack.
Overall, Google’s Possum update is designed to provide users with more relevant and accurate search results. Google has made some big changes with this update, and businesses will need to adapt in order to stay visible in the search results.