How to Improve Your Organic CTR (click-through rate)
There are a number of ways you can improve your organic CTR, or “click-through rate”. Here are some of our tips:
– Make sure your meta title and meta description are well-written accurately reflect the content on the page.
– Use rich snippets and structured data, such as schema.org to enhance your business in the search results.
– Optimise your website for mobile devices.
What is Organic click-through rate CTR?
CTR or click-through rate is the proportion of shoppers who click on a search result from an organic search.
A high organic CTR (click-through rate) means that you’re doing a good job of ranking in the search results, and that people are clicking on your business, this might be because of a well written meta description, and that the seo agencies you’ve hired have got you into a high position, lets say number 1.
A low organic CTR can indicate that your content marketing is not as relevant or useful as it could be, or that you’re not ranking as well as you could be.
You can improve your organic CTR by creating better quality content marketing, optimising your meta titles and descriptions, and making sure that your seo companies, which you’ve hired get your company to rank your business as high as they can for important keywords.
So for example, lets say you’re a dentist, your obviously going to want to rank as high as you can for “dentist + name of the city where you are located”- then you will want to write a well written meta description, and add schema, so that your business improves its ctr.
Monitoring your organic CTR
Monitoring your organic CTR is a good way to track the success of your organic SEO efforts, and it can help you identify areas where you need to make improvements.
Meta Descriptions
Meta descriptions are brief summary of web pages, they are a description that will appear in search engine results. They give shoppers an idea of what the page is about, and can help them decide whether to click through to your site and look at your products.
Meta descriptions are not a ranking factor for Google, but they can be helpful for your click-through rate (CTR). A good meta description should be:
– Relevant to the page content marketing, so if your selling say electric bikes, you should mention this, plus other important information a shopper is likely going to want to know, such as the brands of bicycle that you sell.
– Short (between 150-160 characters)
When writing your meta descriptions, keep in mind that your goal is to encourage users to click through to your site. Use strong, keyword rich language that accurately reflects the content of your page.
Meta descriptions are just one part of on-page SEO. To learn more about how to optimise your website for search engines, check out our complete guide to on-page SEO.
Schema markup
Schema markup is a code that you can add to your website to help search engines understand your site better.
Schema markup can be used to add information about your site, such as the type of content marketing that your writing about, so for example, if your selling washing machines, and writing blog posts about this, then you can use schema to, state that you sell these items. Schema can be added to your website easily.
Schema markup can also be used to improve the way your site appears in search results, making it more likely that people will click through to your site.
There are many different types of schema markup, you should carefully consider which type of schema markup is right for your company before implementing it. schema markup is an important tool for improving your businesses ctr.
How to add schema markup
Since schema markup is code, you’ll need to edit the HTML of your site to add it. There are a few different ways to do this, but the easiest way is to use a schema markup generator.
Schema markup generators will take the information from your site and generate the code for you.
You can then copy and paste the code into your site’s HTML- we strongly recommend that you get a web developer to do this work for you.
