How can Schema Markup be used to improve our organic SEO?
Let’s start by looking at what schema mark-up is, and also how it can be used to improve your organic seo. Then we’ll provide you some pointers on how to apply it to your site.
What Is Schema Markup and How Does It Work?
Well schema markup is simply coding that you may use to mark-up things like, whats the star rating of a product.
So let’s say you sell electric bikes, and one of your best selling products has over a lot of positive reviews, so you could ask your seo company to mark-up the star-rating, using schema, so that its more likely to show up in the serps.
Schema is therefore a method of highlighting additional information to the search engine so that it can appear in results for relevant searches.
So, here’s what some businesses use schema for
– Highlight business reviews
– Highlight a product
– A business’s location
– Phone number
– Special offer
– Much more
For example, let’s say you have a website is all about hiking then you could use schema mark-up to tell the search engine that your site is about hiking, and that it has information on hiking trails, gear, and tips.
And schema markup is becoming increasingly important as voice search becomes more popular.
With voice search, people are often asking very specific questions. If your site has schema mark-up, then this can help your company to show up for those specific questions.
For example, let’s say someone asks their voice assistant, “What are the best hiking trails near me?”
The voice assistant will then look for websites that have information on that topic. If your site has schema markup, it may well be one of the results that the voice assistant gives.
As you can see, schema markup can be a very powerful tool for boosting your organic SEO. Now let’s take a look at how you can add it to your site.
How to Add Schema Markup to Your Site
The first thing you need to do is choose what type of schema markup that you want to use. There are many different types of schema markup.
The final step is to include the schema markup you’ve picked on your site.
You may manually add the schema mark-up, we would recommend asking a web developer for help doing this, or use a tool like Google’s Structured Data Markup Helper.
With the Structured Data Markup Helper, all you have to do is enter the URL of the page for which you’d like to use schema markup. Then select what sort of data you wish to label.
For our example, we’re going to use the following tags:
– Date Published
– Article Body
Once you’ve added all the tags, you can then generate the code.
The Structured Data Markup Helper will give you the code in both HTML and JSON-LD formats.
JSON-LD is the recommended format, so be sure to use that one.
Then, all you have to do is copy and paste the code into your site, again we would recommend that you ask your seo company or web developer to do this for you.
And that’s it! You’ve now successfully added schema markup to your site.
Schema markup can be a very powerful tool for boosting your organic SEO. So if you haven’t already, be sure to add it to your site today.