What are long-tail keywords?
If you’re like most businesses, you probably focus on short-tail keywords when it comes to your organic SEO and writing your content marketing. After all, these are the terms that get the most searches, and usually have the highest search volume.
So for example, if you run say a Italian restaurant, you’ll want to rank as high as you can for:
– Italian restaurants + name of city
– Pizza restaurants
– Pasta restaurants
But what you may not realise is that long-tail keywords can actually be very important part of your organic seo, here’s why:
1. Long-tail keywords can be very specific.
This means that they’re usually less competitive, meaning that they are often easier to rank for. So, if you’re struggling to get your website to show up in search results for very popular short-tail keywords, targeting long-tail keywords could be a better strategy.
So, for example, if you sell electric bikes, and your finding ranking for that term too hard, as there is simply to many retailers, then your digital marketing agency may recommend:
– Electric bikes that made in the United Kingdom
– Electric bikes that fold up
– Electric bikes with fast charging
2. Long-tail keywords tend to convert better.
Since they’re more specific, people who search for long-tail keywords are usually further along in the buying cycle and more likely to make a purchase. If you’re selling products or services online, this is obviously something you want!
So to give you an idea of what we mean by longer tail keywords, lets say someone is looking to buy an “electric bike with 34 volt motor”- therefore the shopper is very clear of what they want to buy, that’s to say, they may have likely thought for a while, about purchasing that item, so may well be more likely to purchase.
3. Long-tail keywords can help you reach a more targeted audience.
If you’re catering to a specific niche or market, using long-tail keywords is a great way to reach people who are specifically looking for what you have to offer. This can help increase your chances of making a sale or generating leads.
4. Long-tail keywords can be easier to rank for.
As we mentioned before, since long-tail keywords are often much less competitive, it can be easier to get your website to show up in search results (SERP’s) for these terms.
This is especially true if you’re just starting out with organic SEO.
5. Long-tail keywords can help you drive more targeted organic traffic.
Since long-tail keywords are much more specific, the people who click on your website after finding it in search results are usually more interested in what your business has to offer. This can lead to higher quality organic traffic and better conversion rates.
As you can see, there are a number of reasons why long-tail keywords should not be ignored.
If you’re not currently using them as part of your organic SEO and content marketing efforts, you could be missing out on a lot of potential traffic and sales.
What Is the advantage of long-tail keywords?
One of the advantages of long-tail keywords is that they are often less competitive.
This means that it may be easier to rank for a long-tail keyword than for a more popular keyword.
Finally, long-tail keywords tend to have a higher conversion rate than shorter keywords. This is because users who search for long-tail keywords are usually further along in the buying cycle and are therefore more likely to be ready to make a purchase.
If you are looking to drive more organic traffic and sales to your website, consider targeting long-tail keywords. With their lower competition and higher conversion rates, they can be an excellent addition to your SEO strategy.
