What are long-tail keywords- and why should I use these as part of my marketing?
The term “long-tail keywords” often gets mentioned, when seo agencies are discussing organic seo, yet a lot of companies may not know what it means, so why not let us help.
Long-tail keywords are simply longer, more specific keyword phrases.
So for example, instead of “local dentists” a longer tail phrase would be “emergency dentists near me”.
They are generally much less competitive than shorter, more general keywords and can be an excellent way to drive targeted organic visitors to your website.
In this guide, we’ll show you everything you need to know about long-tail keywords, including how to find them and how to use them within your organic SEO efforts. By the end of this marketing guide, you will know a lot more about long-tail keywords!
So what are long-tail keywords?
As we mentioned earlier, long-tail keywords are simply longer, more specific keyword phrases.
They are typically 3-5+ words in length, yet can sometimes be longer, and are very specific to whatever your business is you’re selling or promoting. For example, if you sell shoes, a long-tail keyword might be “women’s size 8 running shoes” or “men’s running trainers with fast delivery.”
The benefits of long-tail keywords
There are a few key benefits of targeting long-tail keywords:
They are often less competitive: Because they are so specific, long-tail keywords are generally less competitive than shorter, more general keywords. This means it can be easier to rank for long-tail keywords, yet this does depend on your business sector, as sometimes, say if you run a car insurance company, it can still be so competitive, its hard to even get on page 1 for long tail keywords.
As a general rule, long tail keyword can be easier to rank for: As we mentioned before, because long-tail keywords are less competitive, they can be easier to rank for.
Now that we’ve covered, that is what long-tail keywords are and why we should utilise them as part of your organic seo, it’s time to figure out how to find them.
Here at this seo agency, we use keyword research tool like Google Keyword Planner and Moz Keyword Explorer.
Both of these tools will allow you to enter a “seed keyword” and see a list of related keywords, as well as search volume data and other information. This is a great way to get ideas for long-tail keywords that you can target.
How to use long-tail keywords in your SEO efforts
Now that you know what long-tail keywords are and how to find them, it’s time to learn how to use them in your SEO efforts. Here are a few tips:
1. Use long-tail keywords in your page titles and meta descriptions- use white hat seo
2. Use long-tail keywords in your website copy and blog posts- in a white hat way
3. Use long-tail keywords in your image alt tags and file names- use white hat seo
4. Use long-tail keywords in your URL structures- use white hat seo
By following these tips, you can start to integrate long-tail keywords as part of your organic SEO.
If you’re looking for more help with your organic SEO efforts, contact us today! We’re a full-service digital marketing agency in Cardiff that specialises in SEO, and we’d be happy to improve your seo.