Local SEO: The Definitive Guide
So many businesses in Cardiff are already paying for seo, to help more people to find their business.
Therefore if you run a company, then you should think about investing in quality local SEO.
But what exactly is SEO, and how could it benefit your business?
So, what is local seo?
Local SEO (or “Search Engine Optimisation”) is the process of optimising your company website to improve where it ranks in the serps.
In other words, Local SEO is all about making sure your business shows up when people are searching for the products or services you offer in your local area.
So, whether you’re a top solicitor in Cardiff, a dentist or a construction firm, you should think about paying for this form of digital marketing.
In this SEO guide, we’ll explain different ways you can start to improve your seo, we will explain everything from keyword research through to how to create citations and much more. So, if you want to learn more about how to improve your seo, you’ve come to the right place.
Local SEO (is simply short for “Search Engine Optimisation”) which is the process of optimising your website so it ranks higher in search engine results pages (SERPs).
In other words, local SEO is all about making sure your business shows up when people are searching for the products or services you offer in your local area. For this to happen a lot of seo work is often needed, and all of the seo work should be white hat.
Why is Local SEO so important?
If you want people in your local area, say if your business is located in Cardiff, and you want people to find your business when they’re searching for the products or services that you offer, then Local SEO is often essential.
Think about that just for a second- if your business don’t show up in local SEO results, potential customers may end up going to go with one of your competitors instead. And that means less organic traffic (and potentially sales) for you.
So, how do we improve companies local SEO?
Now that we’ve answered the question “what is Local SEO?” and explained why it’s so important, let’s take a look at how we actually improve companies local SEO.
There are two main things that we need to focus on:
– On-page optimisation: This is all about optimising your website’s content marketing.
– Off-page optimisation: This is all about building citations and quality links to your website to improve your SEO rankings.
We’ll go into more detail on both of these later on, but for now, let’s start with on-page optimisation.
There are a few different things you need to do when it comes to on-page Local SEO:
1. Keyword research: First, you need to find the right keywords to target. To do this, you can use a tool like Google Keyword Planner.
2. content marketing:
Once you’ve found the right keywords, you need to make sure your website’s content marketing is optimised for those keywords. That means including them in your titles, meta descriptions, headings, and you must follow white hat seo, and eat.
3. Add schema
4. Create a Google My Business listing: Claiming and optimising your Google My Business listing is one of the most important things you can do for Local SEO. We’ll go into more detail on this later.
Off-page SEO is all about building citations, which are sometimes called nap and quality links to your website to improve your Local SEO.
There are a few different things you can do to build citations and backlinks:
1. Add your business to quality business directories: Adding your business to directories like Yelp, Foursquare, and TripAdvisor can help improve your Local SEO.
Now that we’ve gone over the basics of Local SEO, let’s take a look at some more SEO tips that will help you drive even more organic traffic to your business.
Claim your Google My Business listing:
As we mentioned before, claiming and optimising your Google My Business listing is one of the most important things you can do for Local SEO.
Optimise your website for mobile. These days, more and more people are using their smartphones to search for businesses online.
That’s why it’s so important to make sure your website is optimised for mobile.
Get listed in local directories.
We’ve already talked about how adding your business to local directories can help improve your Local SEO, but it’s worth mentioning again.
Once you’ve created content marketing, make sure you promote it!
Share it on social media and reach out to Local bloggers and journalists.
Monitor your local SEO
Finally, don’t forget to monitor your Local SEO efforts.
Use Local SEO tools like Moz Local and WhiteSpark to track your local rankings and reviews.