How Internal linking can help to improve your organic SEO
Internal linking is an important part of improving a company’s onsite SEO.
By linking to your own content marketing, such as a link from a blog post, to a main page, can help search engines better understand your website and improve your rankings if the work is white hat.
Internal linking can also help to increase the number of products that a customer browses by directing shoppers to other pages on your site.
So for example, you might sell electric bikes, and then link to a page which sells accessories such as lights for the bike.
This way, by adding an internal link on a page, you may help the customer to find other products that they may wish to also purchase.
When creating internal links, it is important to use relevant anchor text that accurately reflects the page you are linking to.
This will help users understand where the link will take the shopper and also help search engines better index your website. It is also important not to overdo it with the internal links – a few well-placed links on a page, is much more useful to a shopper, than having way too many.
So example, if you are own a solicitors practice, and you write a blog post, it might be better to have a few internal links, directing the visitor to a main page on your website, rather than having too many links, which the reader may not click, because there are too many.
So what are internal links?
Internal links are links which point to other pages or blog posts on the same website.
Internal backlinks are often used by shoppers navigate between different pages of a website, that will help your customers to find other products or services, that they might be interested in purchasing.
Internal links can be beneficial for both shoppers and search engines.
For shoppers, they can provide a way to quickly navigate to a product they are looking for.
For search engines, internal links can help to improve the crawling and indexing of a website.
When adding internal links to your company’s website, it is important to use relevant and descriptive anchor text.
This will help your visitors to your company website, to understand where the internal link is going to take them.
So, for example, if you own a solicitors practice, you might have an internal link to the “divorce page” and it will also help search engines index your site more effectively.
If you have a lot of content marketing on your website, you may want to consider using a breadcrumb navigation system. This will help users understand their location within your site, and it will also help search engines to index your site more effectively.
Anchor text is quite simply the description which you click on to follow a link.
Anchor text is important for organic SEO because they give search engines an idea of what the linked-to page is about.
So, for example if you use the anchor text “car wax” this gives the search engines, and the shopper also a good idea about what that page sells.
Good anchor text should be:
– white hat
– Not too long
– Not stuffed with keywords
Examples of bad anchor text include:
– “Click here”
– “Learn more”
– “Read more”
When creating anchor text, avoid using these generic terms and instead, be specific about what the shopper will find on the linked-to page.
So, for example, if you’re linking to a blog post about how to make a Victoria sponge cake, a good anchor text would be something like:
“how to easily make a Victoria sponge cake”
Why you need to write your anchor text in a white hat way
Anchor text which is not written in a white hat way could hurt your website’s ranking in search engine results pages (SERPs).
While anchor text which is written in a white hat way could help to improve your organic seo. given query.
Creating Good Anchor Text
When creating anchor text, there are a few things you should keep in mind:
The first and most important thing to consider is relevancy.
Your anchor text should be relevant to the page it’s linking to.
So for example, if you’re linking to a blog post about whiskey, a good anchor text would be something like:
“How we make our high quality whiskey ”
Your anchor text should also be descriptive.
That is, it should give the shopper a really good idea of what products or services are on the linked-to page.
So for example, if your selling green houses, you may wish to add:
– Size of the green house in the anchor text
– Whether its made of plastic or glass
– Also possibly the cost of the green house
The Anchor text should be concise. That is, it shouldn’t be too long or stuffed with keywords. Not only will this make your anchor text less effective, but if you don’t follow white hat seo, then you could also get penalised by search engines.
While you don’t want to stuff your anchor text with keywords, it’s still important to include relevant words which describe the page linked too in a white hat way.
5. Brand Names
If you’re linking to a page on your own website, you can also use brand names as anchor text.