How can our company improve our off-page organic SEO:
Off-Page SEO: In this article, our seo consultants will give their best tips for ways you can improve your off page seo.
Knowing which keywords are important to your business is the first step to improving your onsite seo, but they’re just one piece of the puzzle. Yet you need to know this, as then you can start to improve meta titles, descriptions, content marketing, anchor text, internal links, and h1 tags, to name just some of the areas seo companies, likes ours can improve. However don’t ever forget this golden rule, that is, only use white hat seo methods.
Off-page SEO is mostly about getting other websites to link to your site, yet the backlinks you want, they need to be very high quality.
The more high-quality backlinks you have pointing to your website, that’s both do and no follow links, the higher you’ll rank in search engine results pages (SERPs).
How do you build backlinks?
There are a number of different ways to build quality links, yet we would recommend this way, that is, whatever your business in Cardiff sells, just concentrate on writing very high quality content marketing, that offers useful advice to your customers, then other businesses and websites, may want to link to you.
So for example, lets say you sell fishing equipment.
Why not write articles, such as what equipment you need to start fishing.
Now if this work is really good, people with blogs regarding fishing, well they may link to you, so now you can see how you can obtain quality backlinks.
Quality over quantity
To see the most success with off-page SEO, it’s important to focus on obtaining really high quality backlinks over quantity.
So what do we mean by this?
Well, a few high-quality backlinks, will do more for your website than having a lot of citation backlinks.
Now, don’t get us wrong, its important to have some citation backlinks, but the point we are making is, when it comes to links, you want really high quality ones, as these are what can really improve your organic seo.
Is it easy to get high-quality backlinks?
No, is the simple answer, it often involves a lot of work.
So, what is E-A-T and why do I need to know about this before we improve our SEO?
E-A-T simply stands for “Expertise, Authoritativeness, and Trustworthiness”.
It’s simply a term that is used by Google ( alphabet) to describe the three main factors that they take into account when assessing websites seo.
Google has always been focused on delivering the very best possible results to its users, so to do this, they need to ensure that the websites they’re placing say on page 1 are very high quality. E-A-T is one way that they judge website quality.
If you want your website to rank well in Google, it’s important to make sure therefore that it meets their E-A-T criteria.
Here’s a closer look at each of the three factors:
Expertise:
Google wants to see that your website has content marketing that’s been written by experts on that subject, so for example, if the article is about how to clean a dpf on a car, it needs to be created by a mechanic, or at least by somebody whos spoken to one for advice before writing.
This means that your content should be well-researched and accurate.
Authoritativeness: Google also wants to see that your website is a reliable source of information. This means that your content should be from a credible source, such as an expert in the field.
Trustworthiness: Finally, Google wants to see that your website is trustworthy. This means that your content marketing should be honest and unbiased.
If you can show Google that your website meets all three of these criteria that we’ve mentioned, you can start to improve your seo.
E-A-T SEO is all about Optimising your website for Google’s E-A-T criteria.
There are a number of ways to do this, but some of the most important things to focus on are as follows:
High-quality content marketing:
As we mentioned above, your content marketing needs to be well-researched and also accurate. It should also be from a credible source.
A good reputation:
Your business should have a very good reputation online.
This can be achieved by getting positive reviews from real customers.
Don’t ever fake business reviews, as it can damage your local seo
