Local SEO: The Definitive Guide (2022)
Local SEO is a process that can be used by businesses and organisations to improve their visibility and ranking in search engine results pages (SERPs), many companies use this type of marketing.
The goal is to drive more organic traffic to the companies’ websites.
And local SEO is a specialised form of SEO (search engine optimisation) that targets local searches. So, for example, find a plumber near me.
So how can a business improve its local seo?
Local SEO typically includes claiming and optimising local business listings, as well as working on your website’s on-page optimisation, such as title tags, meta descriptions, and Local Schema markup.
Also you can create content marketing about your city or town, and getting involved in local events are also Local SEO strategies that can help you to improve your seo.
If you want to learn more about SEO and how to use it to improve your business’ visibility and ranking, this Local SEO guide is for you.
We’ll cover everything you need to know about Local SEO, from the basics to advanced strategies.
Table of Contents:
– Local SEO Basics: What is Local SEO?
– Local SEO Strategies: How to Optimise Your Local Business Listings
– Local SEO Tips: How to Optimise Your Website for Local Search
– Advanced Local SEO Strategies
– Conclusion: The Importance of Local SEO for Small Businesses.
What is Local SEO?
Local SEO is a process that can be used by businesses as well as organisations to improve their visibility and ranking in search engine results pages (SERPs).
Local SEO is important for businesses that want to be visible for searches that are made in a city, such as Cardiff.
For example, if you are a plumber, you will want to show up in SERPs when someone searches for “plumbers in Cardiff”.
Local SEO can also be beneficial for national brands that have brick-and-mortar locations in multiple cities.
Local SEO can help these businesses to rank for searches done in each individual city.
If you want to learn more about Local SEO and how to use it to improve your business’ visibility and ranking, keep reading this article.
How to Optimise Your Local Business Listings
One of the most important Local SEO strategies is claiming and optimising your local business listings.
Your business’ name, address, and phone number (NAP) should be consistent across all of your local business listings. If there are any discrepancies, that’s to say they don’t match, then this can hurt your ranking in SERPs.
There are a few different ways to claim your local business listings.
The most common way is to go to each individual listing site and claim your listing.
You will usually need to create an account and verify your business, before you can claim your listing.
Another way to claim your listings is through a Local SEO platform like Moz Local.
With Moz Local, you can enter your NAP information once, and they will distribute it to the major Local SEO directories for you.
This can save you a lot of time, as you won’t have to go to each individual listing site to claim your listing.
Once you have claimed your listings, the next step is to optimise them.
Each Local SEO directory has different fields that you can fill out, but some of the common fields include your business’ name, address, phone number, website URL, description, hours of operation, and photos.
It’s important to take the time to fill out all of the fields and to make sure that the information is accurate.
The more information you can provide, the better.
Local SEO directories are a great way to provide potential customers with information about your business.
Local SEO Tips:
-Make sure your businesses NAP information is kept up to date and also consistent across all of your local business listings.
-Use Local SEO platforms like Moz Local to claim and optimise your listings.
-Fill out all of the fields in your listing, and provide as much information as possible.
On-Page Local SEO: How to Optimise your Website for Local Searches
In addition to optimising your local business listings, you also need to also optimise your website for Local SEO. There are a few different ways to do this.
One of the most important things that you can do is to add Local Schema markup to your website.
Local Schema markup is code that you can add to your website that helps the search engines understand your location and business information.
Local SEO Tips:
-Add Local Schema markup to your website to help search engines understand your location and business information.
-Make sure that your website is mobile-friendly.
Citations are your companies name, address, and phone number (NAP).
There are a few different ways to get citations for your company. One way is to submit your business to Local SEO directories.
You can also try to get listed in local newspapers or magazines. Getting media coverage for your business can sometimes help to boost your Local SEO.
Local SEO Tips:
-Submit your business to Local SEO directories.
-Get listed on Local business association websites.
-Try to get listed in local newspapers or magazines.
Reviews: How Important Are They for Local SEO?
One of the most important Local SEO ranking factors is reviews.