Our seo agencies top tips for helping you to improve your SEO
Here at this seo agency, we only recommend using white hat methods.
In this article we will explain different ways you could improve your businesses seo.
Keyword research is crucial if you want to improve your on-site SEO, it can provide you with useful information such as all the various ways your products and services are described by customers.
So for example if the seo company got you on the the first page for divorce solicitors that’s would be great, but wouldn’t it be even better if you were also there for the following as well:
– Family lawyers
– Divorce solicitors near me
– family law
So as you can see, a good seo company should try and get your business to rank on the first page for as many keywords that are relevant to your business as possible. For example for a business that sells e-bikes, this might be “electric mountain bikes” and “bicycles” for example
There are numerous seo tools that can help finding relevant keywords which relate to your business.
Both Google Adwords Keyword Tool and also semrush.com are both really good.
You should then optimise the following using white hat seo
-Headings and subheadings
-Title tags and meta descriptions
A word of caution, we only ever recommend using white hat seo, so don’t engage in keyword stuffing, which simply means mentioning words and phrases too much within your content marketing, not only will this make the text difficult to read, it could also result in a penalty.
Optimise your title tags.
A title tag is what appears in the search engine results page’s (SERP’s) as the clickable backlink to your website.
This is an important on-page SEO element.
Optimise your meta descriptions.
The meta description is the brief summary of your page or blog post is about, and it appears below the title in the SERP’s. Like the title tag, it should be well written and include your targeted keywords, the aim is to get a shopper to click on your business, rather than a competitors.
So for example, if you sell e-bikes, you may wish to mention the brands you sell, or an offer your running, or just that you can offer next day delivery. The ideal length for a meta description is 160 characters or less.
Use header tags appropriately.
The HTML tags for headings and also subheadings are known as header tags.
H1 is the most significant of the six different headers, with h6 being the least important.
The title of your blog post or the main page should be enclosed in an h1 tag, and subsequent headings should utilise the other header tags, such as h3, as and when needed.
So for example, if your explaining how to fix a leaking tap, the main h1 might be:
“how to fix a leaking kitchen tap”
Then the h3 title might be
“how to switch off the water, to start plumbing your new tap”
Because search engines give more significance to text wrapped in a h1 tag, using them excessively is not recommended. Remember always use white hat methods.
Incorporate keywords into your URL.
The URL of your blog post is another great opportunity to include keywords in a white hat way. Try to keep your URL short.
When you mention another blog or an article you’ve read, you may want to include a backlink to the information that you are referencing. So, for example, if you’ve read that a particular e-bike is the best seller in the u.k, why not link to where you have been reading that.
Give readers the opportunity to subscribe to your blog.
Include prominently placed RSS or Feed Subscription Buttons and offer viewers the ability to subscribe to your posts via email when possible.
Use social media to broaden the reach of your blog posts.
Why not promote your blog on say Facebook to get more readers?
Include calls to action. A call to action (CTA) is an instruction to the reader that invites them to take a specific action, such as subscribing to your blog, signing up for a free trial, or making a purchase.
Every once in a while, go through your older blog posts and promote them with social media updates.
Review your analytics data
Periodically review your website’s analytics data to see how many organic visitors your blog posts are getting. This data can help you to fine-tune your marketing strategy, for example, if your not getting enough readers, you may want to promote the written work on facebook?