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What is Google My Business and how can it help improve my companies SEO?


What is Google My Business and how can it help improve my companies SEO?



So what is Google My Business?

Google My Business (GMB) is easy to set-up, and it can help to improve your companies local seo. Whether you’re a solicitor, barber or restaurant, we would recommend creating an account.

Quite simply Google My Business allows businesses of all sizes to add where there company is based, the phone number and also to obtain reviews.

While many businesses are aware of GMB, they may not be using it to its full potential.

This is why when your searching for “local accountants” some will appear and many will not. It does come down to how close you are to the business, that is a large factor, yet, some companies will have optimised their account.

So how do you optimise your Google My Business account?

–        You make sure your nap information is correct

–        You build citations which match this nap information

–        You obtain real reviews

–        You add picture of your business, so if you run a restaurant you could show your shop front or your most popular dish, or just team photo

–        You need to add a url

–        You need to keep the account up to date, so if opening hours change, make sure you update your Google My Business account

–        Seo agencies in Cardiff like ours, can help to do this work, and make sure your Google My Business reviews appear on your company website



Here are some tips on how to get the most from your Google My Business profile:


Optimise your profile using white hat seo


Make sure your business name is correct and don’t add a city to it, such as cardiff as this wont help the seo, unless of course, your company name has a city as part of the name.

Add your company address and if this changes, make sure you update your Google My Business account.

Add a phone number, and if you can try to avoid using a mobile number, seo consultants believe its better to use a landline, as this is another indictation that you are based in say cardiff, if you do have a 029 21 number.


Add your website URL.

Then add photos, so for example, if you run a soliictors practice in the centre of cardiff, why not have as the main image, a picture of the team?

Add  videos to show off your products or services, also write a detailed, and unique description to help customers find you.

Notice how we say unique description, so what we mean by this is, don’t say copy and paste from your website onto your Google My Business a paragraph about your company, instead write something new.

So for example

“ we run an established Italian restaurant in cardiff, we have our own pizza oven, so if you like authentic cooking, why not call us. Please book tables in advance. We also offer free delivery over £25.00”




business reviews are very important when improving your local seo


Customer reviews on your Google My Business account can help improve your business’s visibility.

So what we mean by that is, there might be 10 bike shops in cardiff, lets say just for example purposes, yet if your one has a lot of positive reviews, then you stand a much better chance of your company appearing in the Google My Business results.

Most seo agencies, including ours, think that having a lot of positive reviews can really help to improve your seo.

so, it’s important to encourage your happy customers to leave reviews on your GMB profile.


What is Google My Business and why is it so important?

Google My Business (GMB) is free and it allows businesses to appear in the map results.

Plus it can help to improve your local seo.


Google My Business accounts include important information about your company such as the businesses name, your address, phone number, also hours of operation. Having an up-to-date   GMB listing is crucial for improving your local SEO.  



When potential customers search for businesses like yours on Google, whether you are a plumber, scaffolder or electrician, your GMB listing is often one of the first things they’ll see, that’s because often the Google My Business results, show directly under the ppc ads, so that means, if your company is shown, it can appear high up the page.



Overall, managing your Google My Business listing is a key part of any local SEO strategy.

So by ensuring that your GMB listing is complete, accurate, and up-to-date, you can help increase your chances of showing up in relevant map results and hopefully gaining more sales.  

Do you need help optimising your GMB profile? Our team of digital marketing experts can help! Contact us today to learn more.