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March 21, 2023

Introduction to Technical SEO

In today’s digital age, having a strong online presence is crucial for your business here in Wales. One essential aspect of establishing that presence is to invest in search engine optimization (SEO). If you don’t know what SEO means, then quite simply it involves various practices that aim to improve a website’s visibility in search engine results pages (SERPs), and this means helping your business to rank higher on the search engines such as Bing.

While content marketing and high quality do follow backlinks are crucial elements of improving your businesses organic SEO, technical SEO is equally important in matter of fact if some of the technical seo, is not right, then sometimes a business has absolutely no chance of appearing on the first page of Google, for example if the no index tab was left on. This article will provide a comprehensive understanding of what technical SEO is, what it entails, and how to optimize your website for better search engine performance.

Understanding Technical SEO: What your business needs to know

Technical SEO simply refers to the optimisation of a website’s technical aspects, such as website speed, for example let’s say that you sell running trainers, but when a shopper views each product it might take an eternity to load on the smartphone. This will quite simply massively increase your businesses bounce rate, therefore this is why your digital marketing agency, should make sure that your company website is fast.

What is Technical SEO, and what does it entail?

Technical SEO involves several key components, including:

Website Speed
Crawlability
XML Sitemaps
Thin and Duplicate Content Issues

Each of these elements plays a crucial role in terms of ensuring that your website is optimised for search engines such as Bing. Let’s explore each one in more detail, our highly skilled seo consultants, will now offer valuable advice on how you can improve your businesses technical seo.

Website Speed

Website speed, or the time it takes for a webpage to load, is a really important ranking factor for search engines like Google and also Bing. A slow-loading website can hurt user experience, and lead to super high bounce rates, as users are likely to leave your company’s website if it takes too long to load. For example, let’s say that you run an e-commerce business, and you run a sale over the weekend with 70% off your items. Well you might not sell as many products as you had hoped, if your company website is slow, because what it will do is massively increase your businesses bounce rate. By increasing your bounce rate, you could be missing out on sales. To improve your website speed, consider the following:

Optimize images: ask your web designers to Compress and resize images to reduce their file size without compromising quality.

Also ask your web designers to Minify CSS, JavaScript, and HTML files: Removing unnecessary characters, whitespace, and code can this will help reduce file size and improve load times.

Your web developers, can also help to Enable browser caching: This allows browsers to store static files, reducing the need to download them each time a user visits your site.

Your marketing agency must make sure that the search engine’s can crawl your company website

Crawlability refers to a search engine’s ability to access, crawl, and index your website’s content marketing, it’s really important that each blog post and every page can be crawled and indexed, because if it can’t crawled and indexed it simply won’t appear in Google’s results. To improve your site’s crawlability, consider the following:

Use descriptive, keyword-rich URLs: This makes it easier for search engines to understand the content of your pages. So for example, if you sell running trainers and you include within the URL the brand of running trainer that you sell, then this will help Google to understand that you sell that brand running trainer.

Create a logical site structure: Organize your site’s content marketing into categories and subcategories, making it easier for both users and search engines to navigate. For example we run a digital marketing agency, so we could split our blog posts into categories such as, content marketing, backlinks and technical seo as these are things that we talk about the most.

Ask your web developers to Implement what are called 301 redirects: that’s When you move or delete a page, sometimes web designers use a 301 redirects to the direct shoppers and search engines to the new location.

Fix broken links: let’s say that you are looking to purchase a brand-new pair of running trainers, you want to make the purchase there and then, but you are instead greeted with a page that says 404 error. This can mean that you lose your shoppers, because they can’t find the product that they want, so they going buy from a competitor instead. We would highly recommend that your web designers fix a 404 page errors. Also your web designers should regularly check for and fix any broken links on your site, as these can negatively impact crawlability.

XML Sitemaps and Addressing Thin and duplicate content Issues: A Comprehensive Guide for Optimizing your website

In today’s hyper- competitive business world, creating and maintaining a website that ranks well on search engines, such as Bing and Google, is now more important than ever. To achieve this, one must focus on multiple aspects, including XML sitemaps, and these are really easy to add to your website. That’s especially if you have a WordPress website, because there are free plug-ins, we can help you add an XML site map in minutes.

Also within this article we are going to offer advice on how to fix thin and duplicate content marketing issues. This article will discuss these topics in depth, providing insight into their significance and offering solutions to better optimise your website for search engines.

Introduction to XML Sitemaps

An XML sitemap is a crucial tool for improving the search engine optimization (SEO) of your company website. It is essentially a roadmap that provides search engines such as Bing, with information about the structure and hierarchy of your site, enabling them to better crawl and index your pages more efficiently. XML sitemaps are especially important for large websites, such as e-commerce websites, which might sell thousands of different products, remember if your website gets any 404 page errors then these should be fixed by your web designer.

Benefits of XML Sitemaps

Improved Crawling and indexing

An XML sitemap facilitates the crawling and indexing process, ensuring that search engines, such as Bing can discover and understand your website’s content marketing. This can help to improve the visibility of your website on search engine result pages (SERPs), potentially attracting more organic traffic. And when you ask any good digital marketing agency, they will tell you the more organic traffic, then you are increasing your chances of selling more products.

It’s a bit like having more shoppers inside your shop, if you have more shoppers inside your shop then your likely to sell more products.

Prioritising content marketing

XML sitemaps can also allow you to assign priority levels to your pages, signalling to search engines such as Bing, which content marketing is more important. This helps search engines to allocate their crawling resources more effectively and prioritize indexing your most valuable pages.

Identifying Broken Links, such as 404 page errors

Creating an XML Sitemap

Creating an XML sitemap is relatively straightforward, in matter of fact it’s an absolute piece of cake, that’s especially so if you have a WordPress website, because we’ve WordPress you can choose different plug-ins which mean that you can set up an XML site map in a matter of a few minutes. Therefore Many content management systems (CMS) like WordPress and Joomla offer plugins or extensions to generate XML sitemaps automatically. Alternatively, you can use a standalone sitemap generator tool, which will create an XML sitemap file that you can then upload to your website’s root directory.

Addressing Thin and also duplicate content marketing issues

Thin and duplicate content marketing are also other common problems that can negatively impact your website’s organic SEO and user experience. By understanding these issues and implementing appropriate solutions, you can improve your website’s search rankings and increase user engagement.

Thin Content

Thin content marketing refers to pages, or blog posts with little or no unique, valuable, or informative content. These pages provide minimal value to shoppers and search engines alike, and can result in lower search rankings or even penalties from search engines like Google and Bing.

Identifying Thin Content marketing

To identify thin content marketing on your website, use high quality tools like Google Analytics or Google Search Console to analyse user engagement metrics like your businesses bounce rate, average time on page, and exit rate. Pages with high bounce rates and low average time on page may indicate thin content.

Strategies to Address Thin Content

To address thin content marketing, you can:

a. Update existing pages or blog posts with more comprehensive and valuable information.

c. Remove low-quality pages that provide no value to users.