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The seo tools that we use

The seo tools that we use



Welcome to the digital world where Search Engine Optimisation (SEO) reigns supreme. In the bustling internet space, mastering SEO is akin to possessing a key to a treasure chest of visibility, traffic, and growth. In this comprehensive guide, we’ll dissect the tools that experts have stashed in their SEO arsenal, and how to wield them effectively. Let’s start the journey into the captivating world of SEO.


Google Keyword Planner:

The Google Keyword Planner has remained a staple for SEO professionals for years. It provides insights into the search volumes of specific keywords, predicting how these might change in the future. One standout feature is its ability to offer new keyword suggestions, expanding your content reach potential1.


Offering a comprehensive suite of SEO tools, Ahrefs is one of the most popular platforms among experts. It excels in backlink analysis, tracking competitors’ backlink strategies, and identifying potential link-building opportunities2. Ahrefs also offers a robust keyword research tool, presenting related keyword ideas and ranking difficulty estimates.


Moz Keyword Explorer

Moz’s Keyword Explorer simplifies the keyword research process, providing relevant keyword suggestions and SERP analysis. Its strength lies in its “Keyword Difficulty” score, a metric that estimates the challenge of ranking for specific keywords3. This tool equips marketers with the insights to make informed keyword targeting decisions.


Google Search Console: A Window into Website Performance

The Google Search Console helps experts monitor, troubleshoot, and optimize their website’s presence in Google Search results4. The tool offers data about site traffic, performance, and indexing issues, guiding marketers to optimize their website for better discoverability.


Related Topic: SEO and User Experience

While discussing SEO tools, it’s worth noting the crucial link between SEO and user experience (UX). Both aim to serve users the most relevant, high-quality content in the easiest, fastest way possible. Hence, an effective SEO strategy should also prioritize UX, making websites not just search engine-friendly, but also user-friendly.



Harnessing these expert-endorsed tools – Google Keyword Planner, Ahrefs, Moz Keyword Explorer, and Google Search Console – can undoubtedly amplify your SEO efforts. However, the real art of SEO lies in the continuous learning, testing, and adapting that these dynamic tools demand. As Microsoft’s CEO Satya Nadella once said, “We are moving from a world where computing power was scarce to a place where it now is almost limitless, and where the true scarce commodity is increasingly human attention”. Therefore, success in the realm of SEO means attracting and holding that precious attention with engaging, relevant content.


1. What is SEO? SEO (Search Engine Optimisation) is a set of strategies used to increase a website’s visibility and ranking on search engine results pages.

2. Why are SEO tools necessary? SEO tools provide insights, analysis, and recommendations that guide effective SEO strategies. They can help with keyword research, competitor analysis, backlink tracking, website performance monitoring, and more.

3. Are these SEO tools free? Google Keyword Planner and Google Search Console are free. Ahrefs and Moz Keyword Explorer offer both free and paid options, with more advanced features available in the paid plans.

4. Can I improve SEO with just these tools? While these tools provide a solid foundation, successful SEO also requires knowledge of SEO best practices, continuous learning, and a commitment to adapt to the ever-changing SEO landscape.

5. How do SEO and User Experience (UX) relate? SEO and UX share a common goal of providing users with the best possible content and experience. A site that is both SEO-friendly and user-friendly will likely rank higher in search engine results.


[1]: Google Keyword Planner: https://ads.google.com/home/tools/keyword-planner/

[2]: Ahrefs: https://ahrefs.com/

[3]: Moz Keyword Explorer: https://moz.com/explorer

[4]: Google Search Console: https://search.google.com/search-console/about

[5]: Satya Nadella Quote: https://www.goodreads.com/quotes/8636429-we-are-moving-from-a-world-where-computing-power-was


  1. Google Keyword Planner
  2. Ahrefs
  3. Moz Keyword Explorer
  4. Google Search Console