How to improve your businesses technical SEO
How to improve your businesses technical SEO
In this comprehensive guide, we talk about how a business can go about improving its technical seo, of course, if you want us to this work for you, we would be more than happy to. Our monthly SEO retainers start from £500 squid a month, and that offers fantastic value for money.
So first things first, what does On-Page SEO mean?
The stuff you can actually see on your website – content marketing (blog posts, evergreen content marketing, product descriptions) images, meta descriptions, headers, URLs, and links – that’s your on-page SEO.
Here’s where it gets technical! This is how you make your website ‘crawlable’, like laying out the red carpet for search engines. If your website is hard to crawl, it won’t matter how good your on-page SEO is, it won’t get indexed by Google.
What on Earth is Crawling?
Before your site is placed in Google’s results, it needs to be crawled and indexed. . You can track how this is going using Google Search Console’s Index Status report or URL inspection tool.
Indexing – It’s Important, Trust Me!
Once your site’s been crawled, Google, or any other search engine, they will index the pages they find. If you don’t get indexed, your website won’t appear on Google or Bing.
The Intricate Web of Internal Links
Internal links are like a map for search engines, helping them navigate your website. Say you’ve got a brilliant blog post and linked other pages to it. Search engines will see this and give that page a boost.
You can add this stuff called microdata from Schema.org to a page, and it helps search engines understand your content marketing. Let’s say you’ve got a page about ‘cats’. Without Schema Markup, search engines may not know if you’re talking about furry pets, cool clothing brands, or excavators.
These are links on your website that lead to a dead-end, like inviting your mates to a party but forgetting to give them the address. So this can lead to website having a massive bounce rate.
Chapter Three: Nailing Your Technical SEO Strategy
Getting your technical SEO strategy right is like finding the perfect pint at the pub – it takes time and patience. Tools like Google Search Console, SEMrush, and Ahrefs can help you identify the issues.
Once you’ve done that, it’s just a matter of chipping away at the problems, starting with the big ones and working your way down. Of course, if you’d rather spend your time doing something more exciting, like watching paint dry, you can always call on the SEO experts. That’s what we’re here for, were an established Welsh SEO agency.
Get in touch today, and we’ll help you sort your technical SEO out. Faster than you can say, “Bob’s your uncle!”
7 Snappy Highlights of This SEO Guide:
- The SEO triad: On-page, off-page, and technical SEO.
- We explain what ‘Crawling’ and ‘Indexing’ means
- The power of internal links: They can boost the prominence of your page like a glowing neon sign.
- The enigma of Schema Markup: It helps search engines get the context, like knowing if your ‘cat’ is an adorable pet, a trendy brand, or a beast of a machine.
- Page Experience Signals: These are the green lights for your site’s user-friendliness.
- Broken links & Redirect Chains: Like a pie in the face, they’re a real party pooper for your SEO game.
- Importance of a technical SEO strategy: Like a treasure map, it directs you towards higher rankings.
Right, pull up a chair and lend an ear. We’re about to delve into the dizzying depths of something called Technical SEO. You may be thinking this sounds like something really confusing, only SEO experts understand. Fear not, we’re here to explain everything use plain English.
- “Crawling and Indexing”: Google Search Central
- “Internal Links”: MOZ
- “Schema Markup”: Schema.org
- “Page Experience Signals”: Google Page Experience Update
- “Google Search Console”: Google’s SEO tool
- “SEMrush”: SEO tool
- “Ahrefs”: SEO tool
Frequently Asked Questions (FAQ)
- What is Technical SEO? This is the bit of SEO that focuses on making your site easily ‘crawlable’ and ‘indexable’ by search engines. It’s like laying out a welcome mat for Google.
- Why should I care about Crawling and Indexing? Without crawling and indexing, your site is like an invisible pub. It might be the best pub in town, but if no one knows about it, no one’s going to turn up for a pint.
- What’s this Schema Markup all about? Schema Markup is like your site’s translator for search engines, helping them understand the context of your content.
- How crucial are Page Experience Signals? Think of them as your site’s health check-up. They ensure your site is user-friendly, secure, and ad-free.