A step-by-step guide to improving your businesses technical SEO
Introduction
So, hold onto your tea and biscuits, because we’re about to deep dive into the intricate world of Technical SEO. In this article, we are going to talk about everything from internal links to why it’s so important that your website can be crawled and also indexed by Googlebot.
And trust me, this isn’t just about pressing a couple of buttons on some SEO tool and waiting for your business to appear the next day on the first page of Google, that’s because it doesn’t work like that!
There are various seo tools out there that can be used to improve your businesses technical seo, however, we would highly recommend hiring an experienced marketing agency, to help highlights areas of your company website with the technical seo can be improved. Normally an seo consultant will use good quality seo tools such as Ahrefs, yet a really good seo consultant should be able to see in less than 30 minutes the main weaknesses with a businesses technical seo.
Website Structure
Alright, let’s chat about your site’s backbone. Some folks think, “It’s there, it works, let’s move on”. But its not as simple as that, through regular A/B testing, you can improve your websites design and main menu, making it a piece of cake for your customers to find the products or services they want.
Page Depth
So, Screaming Frog is a great SEO tool to use, it’s really simple to use whether you’re an experienced SEO consultant, or a business owner that hasn’t got a clue about seo. How many clicks to reach a page? So, its all about, making it as easy as possible, for shoppers to find the products they are looking for. This way they are more likely to purchase from you, rather than losing their patience, because the shopper is not being able to find the product and going instead to buy from a direct competitor.
Links, Links, and More Links – Inside Your Site
So, its important to add some internal links, which simply helps shoppers find the products or services they want.
So for example, lets say your selling steel fencing, then you mention steel posts, well you could add a link, via using anchor text over the word steel posts, so that the one page then has a back link to the page which sells steel posts, making it easier for the customer to find that product, and add it to their basket.
Crawlability & Indexation:
So, your web designers, should make sure your website can be crawled and can be indexed, quite simply put, if the website can’t be crawled by Googlebot, then its not ever going to show up on Google’s results.
Sometimes a new index page can be left on individual pages or blog post, these need to be switched off if you want those pages to appear in Google’s results.
So there you have it. Technical SEO is more than just pressing a few buttons on an seo tool, and hoping for the best. It’s like a good brew – the quality is in the details. From structure to internal links, every bit counts. And remember, if you ever feel like you’re in over your head, give a shout out to the pros. We’re always up for a chinwag!
Q: Why’s internal linking such a big deal?
A: Think of internal links, a bit like the Underground map. Helps everyone find their way around – both users and those search engine bots. So, for example Googlebot can crawl and index every page making sure that each page or blog post can appear in the serps.
Q: Canonical tags sound fancy. Do I need them?
A: They might sound posh, but they’re essential. They tell search engines which version of a page to consider as the ‘main’ one.
Q: Need help?
A: Don’t be shy! Reach out to our team of experts, and we’ll sort you out. Whether it’s for a quick audit or a full revamp, we’re here for you. We offer very detailed seo reports, these start from just £250, and for a really detailed seo report for an e-commerce website, this can cost up to £2000 role marketing agency to complete. That’s because we use a mixture of using seo tools, but we also then ask our seo consultants to write recommendations and these are not generated via the seo tool instead they are manually written.
