How to improve your local SEO in 2023
Dive into the world of Local SEO in 2023. Discover the role of NAP citations, Google’s evolving algorithms, and strategies for dominating local search rankings. Expert insights and a comprehensive FAQ included.”
Alright, folks, let’s chew over the meat of local SEO in 2023, starting with a question bugging many a business owner out there: Are NAP (Name, Address, Phone Number) citations still the bread and butter of local SEO this year?
Google’s ever-changing landscape
First off, let’s not beat around the bush – Google’s a bit of a slippery fish, constantly tweaking its algorithms.
This means what worked as a treat yesterday might not be as nifty today. But, as any seasoned SEO bod will tell you, business citations have long been a cornerstone of local SEO strategy.
NAP Citations: still relevant?
So, here’s the rub: Are NAP citations as vital today as they were back in the day, say around 2010? Well, the short answer is ‘yes’, but it’s not as black and white as that. See, Google’s got its tentacles everywhere now, especially with Android phones tracking our every move. This means Google’s got a better handle on where the hotspots are and which businesses are getting the most positive business reviews.
Quality links
But, let’s not put all our eggs in one basket. While citations are grand, backlinks are where it’s at these days. Quality links from reputable sources can give your business a right boost in Google’s eyes. So, for a plumbing business, snagging a link from the Gas Safe register is a golden ticket.
On-page SEO
Don’t forget about on-page SEO either. It’s the foundation of your online presence. You can have all the backlinks in the world, but if your website’s a bit shoddy, it’s all for naught. Follow Google’s EEAT guidelines and make sure your content is up to snuff.
NAP Citations: Pick quality over quantity
Back to NAP citations – they’re important, but be choosy. Aim for high-quality listings that are relevant to your line of work. For a law firm, that means getting listed on legal websites.
Google My Business: Your Digital Shop Window
Your Google My Business account is like your shop window – make it as inviting as possible. Ensure your NAP info is consistent across the board.
Proximity Matters
When it comes to setting up shop, think about your location about Google’s algorithms. Being in the city center might cost more, but it can give you an edge in local search results.
Since the Google Possum update, competition for spots in the Google My Business results has become fierce. To cut, you need a strong combination of local SEO, great reviews, and an optimized Google My Business listing.
Need a Hand with Your Digital Marketing?
Finally, if you’re feeling a bit out of your depth with all this SEO malarkey, we’re here to lend a hand. Our agency’s been around the block and we know a thing or two about getting businesses noticed on Google.
FAQ Section
What are NAP citations and why are they important?
NAP citations refer to the listings of your business’s Name, Address, and Phone number across the web. They’re crucial for local SEO because they help Google verify your business’s legitimacy and location. Consistent NAP information across multiple platforms can improve your search engine rankings, making it easier for customers to find you.
How have Google’s algorithms changed over the years, and what impact does this have on local SEO?
Google’s algorithms are like the Welsh weather – always changing. Over the years, Google has shifted its focus to prioritize user experience, relevance, and the quality of content. For local SEO, this means businesses need to focus not only on keywords and citations but also on providing a top-notch online experience, with quality content and good user engagement.
Are backlinks more important than NAP citations?
It’s not a matter of one being more important than the other; rather, they complement each other. Backlinks, especially from reputable sources, signal to Google that your site is a trusted authority. NAP citations, on the other hand, reinforce your local presence. A balanced approach that focuses on both will yield the best results.
What is on-page SEO and why is it important?
On-page SEO involves optimizing individual web pages to rank higher and earn more relevant traffic. This includes optimizing your content, HTML tags, and images. It’s crucial because it makes your website more attractive to search engines and users, ensuring your site is understood and valued.
How should businesses select websites for NAP citations?
Choose websites that are relevant to your industry and have a good reputation. For instance, a restaurant would benefit from being listed on food review sites, while a legal practice should aim for listings on legal directories. Quality over quantity is essential.
What role does proximity play in local SEO?
Proximity is a big deal in local SEO. Google tends to favor businesses that are closer to the searcher’s location. This means if your business is centrally located, or in a busy area, you’re more likely to show up in search results for people nearby.
What are Local Pack Ads and how have they changed with the Google Possum update?
Local Pack Ads are the listings you see in Google’s local search results, typically a pack of three businesses. The Google Possum update made these listings more dynamic, focusing on the searcher’s location and the relevance of the businesses. This has intensified competition, as fewer spots are available.