AI content marketing versus content marketing written by a copywriter
SEO content marketing
1 December 2023
It’s somewhat of a buzzword at the moment; whether you switch on the news or read SEO blog posts, you’re most likely to have heard about AI?
Chat GPT, in particular, has taken the world by storm; it’s trendy, and many companies are wondering if they can use it to improve their business’s search engine optimisation.
This is a great question, and in this article, we shall look at artificial intelligence and how some businesses use it.
So, unless you live under a rock, you will have heard of open A.Is and Chat GPT. And we think it’s brilliant to converse with you and help you if you need further clarification.
For example, you might want to cook a tasty curry; instead of just having a list of ingredients, you could even ask Chat GPT what can be used, instead of coconut oil, as a substitute to cook a meal.
It’s there to help you, and we think it’s brilliant.
But, just now, we don’t use it on our client’s search engine optimisation when writing the content marketing; our clients instead want our copywriters to write the work, which is what we will be doing for the time being.
What exactly is A.I content marketing?
So, there are some top-rated programs that you can use relatively cheaply, often on a monthly subscription basis, to start writing articles, such as blog posts for your website.
However, now, our agency is taking a step back because we think our copywriters will have a more in-depth knowledge of our clients companies, therefore we think they are better placed to write the work.
So what we mean by that is sometimes these artificial intelligence programs are superb. Still, at this moment in time, our agency has made the decision to use copywriters, will be better able to understand the tone of voice that’s needed when writing the work, and also know more precisely what we, as a marketing agency should be writing about.
Often, for example, a comment might need to be included by the company director, or perhaps the company is asked to use a specific tone of voice.
Artificial intelligence programs such as chat GPT could do this. Still, we have decided to hold back and use our copywriters instead of artificial intelligence to write the text.
Persuasive
We think that programs like Chat GPT are excellent. However, we will continue using our copywriters to write the text for our clients at this agency.
We want our copywriters to ensure the text is as persuasive as possible when selling products or services.
We think that AI content is brilliant at giving information, but it may not know all the products and services that the company sells; therefore, our copywriters can start to promote these various services or products within the text, thus offering valuable, helpful and’s sound advice, but also writing it persuasively, so that we encourage the shopper to make a purchase from one of our client’s websites.
Sure, A.I content marketing could, in matter-of-fact, write very persuasive sales text however it may not know the exact products or services the company sells.
Fact-checking and proofreading
Sure, a copywriter will still need to proofread all of the work generated by A.I programs. However, we think that sometimes our copywriters can still create a piece of content marketing in a short period, including the facts they want to be included.
For example, they can include statistics from a reliable source, and sure, A.I could do this, but sometimes our copywriters like to do their own research when writing a blog post.
What our clients say
Some clients want to embrace the latest technology, so they may ask if we can use A.I for many marketing tasks, however, we always say, we onlt produce content marketing that has been written by our copy writers.
Therefore, some companies, like ours are hesitant and don’t want to completely hand over all of the work to an AI program to write the content marketing.
We fully understand this, as with all new technology, some people are hesitant, and some want to embrace this technology.
It’s a bit like a driverless car; some people might be happy to sit in the vehicle and be a passenger and think that this is the future of transport.
Some others might be much more hesitant and prefer to be in control and drive the car.
This is the same for our clients because sometimes 100% of their sales come via our SEO. They may not want to hand over the responsibility of writing the content marketing to an A.I program, and we fully appreciate this; that’s why we’ve copywriters to write the text instead.
There are a vast number of companies that don’t pay for SEO services because they might be too expensive.
For example, excellent SEO consultants can often charge a minimum fee of thousands of pounds per month.
So, AI allows some businesses to use artificial intelligence to write blog posts, which could drastically reduce the cost of SEO services.
However, at this moment in time, as we mentioned earlier, our marketing agency is not going to be using artificial intelligence to write our content marketing, as we prefer, and our clients want us to hire copywriters to complete the work.
Tone of voice
AI programs are very good at using different tones of voice; however, arguably, an excellent copywriter could better adjust the writing to suit the tone of voice the company wants.
For example, the company might want to convey a modern, funny, witty tone. Therefore, the copywriter should be able to do this; some AI programs might struggle to get the right tone of voice.
This could potentially cause SEO problems.
If you ask any good SEO consultant what to avoid when writing content marketing, they will undoubtedly say do not word keyword stuff the text.
However, some A.I programs, most definitely not all, but some, could potentially keyword-stuff the text, which could lead to an algorithmic penalty, meaning that the business’s SEO will suffer as a result.
It must still be fact-checked
A human copywriter should diligently do their research and cite their sources. And to a certain extent, most AI programs will do the same, but you still have to check the accuracy of the information.
You don’t, therefore, want to include statistics, which are not accurate, so even though AI programs can write blog posts, you still need to check the accuracy of the work.
