How breadcrumbs can help to improve your companies SEO
How breadcrumbs can help to improve your companies SEO
Ahoy there! Let’s embark on an adventure to unravel the mystery of breadcrumbs.
Not the kind you find at the bottom of a toast rack, but those nifty little navigational aids on websites.
Picture this: just like Hansel and Gretel in their fairy tale escapade, leaving a trail in the woods, breadcrumbs on a website guide you through an e-commerce website, ensuring you never lose your way.
Breadcrumbs are your digital compass
Consider this scenario
You’re navigating a builder’s website.
You’re in the loft conversions section and wondering how you got there. Lo and behold, a breadcrumb trail shows the way: Home > Residential Services > loft conversions. It’s like having a digital compass that says, “You are here, mate!”
Breadcrumb varieties
Now, let’s chat about the three amigos of the breadcrumb world:
Hierarchical breadcrumbs
These breadcrumbs lay out the structure, showing you where you are in relation to the home page.
Attribute based breadcrumbs for E-commerce businesses
Fancy a bit of online shopping?
Attribute-based breadcrumbs morph as per your product preferences. For instance, a clothing site might show: t-shirt > red > size large.
History-based breadcrumbs
These clever crumbs track your journey on a site.
It’s like having a list of the pages you’ve visited, handy for when you want to return to a product, for same, if your shopping for washing machines, then you might click on the first Bosch model you visited, and buy that.
How Breadcrumbs can help improve your company SEO
Search engines, especially Google, would like websites to have breadcrumbs. It’s simple: they make your website easier to crawl, (Googlebot) helping Google understand your site’s structure.
They’re like little signposts pointing Googlebot in the right direction.
SEO and breadcrumbs
Here’s why breadcrumbs are like caped crusaders for your organic SEO:
Architectural Blueprints
Breadcrumbs help Google grasp the layout of your website.
Bounce Rate
By clarifying your site’s layout, they keep visitors engaged longer.
User Experience
Happy shoppers, shoppers who spend longer on your company website, mean better SEO rankings, as Google loves a site that shoppers spend a long period of time, browsing the products / services that your company offers.
Adding breadcrumbs on your website
Adding breadcrumbs is an absolute piece of cake to do. They’re easy to implement, don’t slow down your website, and offer many benefits. If your site is breadcrumb-less, it’s time for an upgrade!
Whether it’s simple breadcrumbs or an elaborate web design, adding these elements is crucial for any digital marketer.
F.A.Q.
What exactly are website breadcrumbs?
Think of them as your digital Hansel and Gretel, leaving a trail of breadcrumbs to help your shoppers navigate a website without getting lost. It makes it easier to navigate back, so for example, if A+++ washing machines are too expensive, a shopper may just click back to sort the products by just “washing machines”- without putting that filter on.
How do breadcrumbs impact organic SEO?
They’re like a GPS for search engines, Googlebot will find it easier to crawl and index more pages.
So breadcrumbs can help them understand your website’s structure and improving user experience, which is music to Google’s ears.
Are there different types of breadcrumbs?
Absolutely! There’s the “hierarchical breadcrumbs”, showing website structure; the “attribute type”, useful for e-commerce sites; and the “history” type, reflecting your browsing journey.
Why does Google prefer websites to have breadcrumbs?
Google’s a bit like a tourist with a map – it loves clear directions. Breadcrumbs provide that, making it easier for Google to index and rank your website.
Do breadcrumbs improve user experience?
Indeed, they’re like a friendly guide, enhancing the overall usability and satisfaction of your website’s visitors.
Is it challenging to add breadcrumbs to a website?
Not at all!
It’s a straightforward process, your web designers should be able to do this work quickly for you.
Can any website benefit from breadcrumbs?
Most definitely. Whether it’s a small blog or a large e-commerce site, breadcrumbs can significantly enhance navigation and organic SEO.
