How improving your businesses page speed can help improve your companies SEO performance
Why page speed is now so important when improving a company’s organic SEO
In regards to e-commerce SEO, when a shopper is browsing the products that you sell, where milliseconds feel like an absolute eternity and patience is as scarce, and often businesses lose customers if their website is too slow.
As UK marketing consultants, we’ve all been there – that moment of suspense as we wait for a page to load. And if the company website is too slow to load, well this causes what we SEO agencies call “a poor U.X” or user experience, which can negatively impact the business’s SEO.
Google’s need for speed
It’s no secret that Google, and the other major search engines want company websites to be as fast as possible.
Have a read of Google promoting businesses using “AMP” websites. This is thought by our SEO agency to now be a ranking factor, meaning Google’s algorithms may rank businesses higher if the website is super-fast.
Accelerated page speed
A faster company website simply offers a better user experience or UX
Imagine this – a website that loads faster than you can say “SEO”.
A speedy site keeps users happy, engaged, and far away from the dreaded back button.
If shoppers leave a website too fast, this can increase the company’s “bounce rate”, meaning that this can damage the company’s SEO.
To have a super-fast company website, this often involves having a combination of different elements all working together.
Such as
– Having an AMP version of the website built
– Well designed website
– Remove any unnecessary plugins
Super quick loading times are a sign of a well-oiled technical setup and a well-designed website, that’s been designed by a good web design agency.
This means efficient code, optimized images, and a server that’s more turbocharged sports car than sluggish hatchback.
Why you should avoid cheap company websites, which are super slow
Slow loading pages lead to a large number of SEO issues.
Such as super high bounce rates, as visitors leave in their droves; shopping cart abandonment, where potential sales vanish into thin air; and a boost for your competition as frustrated users seek alternatives and simply go to the next business down the list on Google.
How to turbocharge your businesses page speed
Now, onto the golden question: How do we achieve this mythical page speed? We shall now explain how:
Our SEO consultants have curated a list of actionable strategies that even the most seasoned marketing consultants might find insightful:
Good quality website hosting
It’s like choosing a racehorse; you need to back a horse that’s super fast.
Research, compare, and select a hosting service known for its lightning-quick server response times.
Often this is not cheap, but if your company is serious about improving your organic SEO, then pick quality website hosting.
Hire a website developer to improve load times
Whether it’s WordPress, Shopify, or any other platform such as Joomla, your theme can often be a sleek sports car and less a lumbering double decker bus.
Choose wisely – lightweight and efficient is the way forward.
Code
Clunky poorly written HTML, CSS, and JavaScript can slow down your company site.
Regular SEO audits to remove unnecessary code, minify files, and leverage browser caching can work wonders.
In the grand scheme of organic SEO, page speed might seem like one piece of the puzzle, but it’s a cornerstone.
Its an important one, that’s because, if you do manage to get your website onto page one of Google, yet the bounce rate is high, well its likely to move off page one very quickly.
Google’s algorithm will notice, the super high bounce rate, and then may move your website lower down the ranks.
UK Marketing Consultants
As experts in a field that’s constantly evolving, staying ahead of the curve is our modus operandi.
We work with many Welsh companies, to help improve their local and organic SEO.
