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029 2176 2077


2 Fitzalan Road Cardiff CF24 0EB


Author: Sarah Williams

You’ve probably already heard of “online marketing” as it encompasses everything, from advertising your business on social media, through to writing content marketing and link buildings.  

Yet you might be less familiar with what “local seo” means- so you’ve come to the right place, as we will explain in this comprehensive guide how this type of marketing can help your business.

In terms of both organic and local seo, it used to be a fairly straightforward process, yet it has now become much more complex, with a variety of factors that will influence your ranking on search engine results pages (SERPs).

So if you want to get your business seen by more local customers, then you might want to hire a marketing agency which can help you improve your seo.

This guide will show you everything you need to know about local SEO, from the basics, such as building citations, through to talking about how AI is changing search engine optimisation.  



So, we’ll cover topics like:


– The importance of having a lot of quality business citations, and why NAP consistency is really important


– how customer reviews left Google My Business can help your company to appear in the local search engine results pages


– why you need business citations


– how to optimise your Google My Business account


–  content marketing


– And much more!



By the end of this guide, you’ll have a solid understanding of how local SEO works and what you need to do to make it work for your business. Let’s get started!



The Basics of Local SEO



Before we start to dive into the much more advanced aspects of local SEO, such as optimising your  Google My Business profile, let’s start off with the basics first.

So, local SEO is, quite simply is the process of optimising your company website, through both onsite and offsite seo.

This is with the aim of getting a business on page one of Google, either in the organic results or on in the results that appear next to a map.

The results which appear next to a map, are called the “Google My Business” listings.

So, it’s the seo agencies job to work to get your company to higher up the search results when someone searches for a relevant keyword or phrase in your geographic area that’s related to your business.


For example, let’s say you own a Greek restaurant in Cardiff.

If someone searches for “local Greek restaurants,” you will want your website to come up as one of the top results both organically and in the Google My Business results.

This is where a quality seo company, like ours, can help.




So, how does local SEO work?



Local SEO works by optimising a companies website for relevant keywords and phrases, so for example a bike retailer may want to optimise for “e-bikes” for example.




So, to optimise your company website for local SEO, you need to make sure your NAP details, that’s name of the business, address, and phone number are all consistent across all of your citations.

You also need to claim and verify your Google My Business listing, and make sure your company information is accurate and up-to-date.



In addition to optimising your website through onsite seo, you can also use citation building and customer reviews to improve your ranking on SERPs. We’ll cover all of these topics in more detail later on.



So, why Is local SEO important?



SEO is important to many businesses simply because if done right it allows you to get your company onto the first page of Google.




What are the benefits of local SEO?



There are a number of benefits that come with improving your businesses local SEO.

Here are the most obvious

If done right seo can help:

–        To get your business to rank higher on Google  

–        Help you to get more customers

–        Obtain more sale leads for your business

The most obvious benefit is that seo, if done right, can help increase your businesses visibility in local search results, meaning most potential customers will see your company, and may purchase from you. 




How to improve your local SEO



Whenever your improving your companies seo, just make sure you use white hat methods.

There are a number of things you can do to improve your local SEO. The most important step is to make sure your NAP (name, address, and phone number) is all consistent across all of your business directory listings.

You should also claim and verify your Google My Business listing.

It’s really simple to verify your Google My Business listing, it often just means obtaining a postcard that’s sent via mail, a pin code is then enclosed

Here’s a local SEO checklist



Here’s a quick checklist of what we think are the most important things you need to do in order to optimise your website for local SEO:



– Make sure your NAP details, that’s name of your business, address and phone number are all consistent across all of your directory listings, such as on yell, Thomson local, and yelp.


– Claim and verify your Google My Business listing.


– add quality content marketing


–        Improve onsite seo



By following these steps, you can start to improve your companies local SEO.



What does NAP consistency mean?



So, NAP consistency refers to making sure that your businesses name, address, and phone number are the same across all of your online listings.

In order to make sure your NAP is consistent, you should claim and verify your Google My Business listing and make sure your business name, address and phone number are correct. You should then also check your other online listings (such as directory listings and social media profiles) to make sure that your NAP is correct and up-to-date.

Basically everywhere your businesses NAP details are mentioned, you should make sure the information is consistent.



So, what is Google My Business?



Google My Business (GMB) is a free service, it allows you to add your business, which can really help improve your local seo.

To claim and verify your GMB listing, you’ll need to provide some basic information about your business, such as your business name, address, and phone number.

You’ll also need to verify your listing by postcard or phone call.

Once your listing is verified, you can start managing your business information and adding content to your listing.



What is a directory listing?



A directory listing is a mention of your businesses nap information, that includes the business’s name, address, phone number, it could be on a website such as yell.

To help make sure your business is listed in directories, you could use a service like Moz Local or Yext.

You can also search for directories which are related to your industry, so for example, there are a lot of websites that you can add your company to, if you are a solicitor for example.

 Once you’ve found a few relevant directories, you can submit your business information and wait for your listing to be approved.





So, its Monday morning, and your busy doing what you do every time you start the working week, and that’s not waiting for the kettle to boil, or lets say getting on with the tasks you had in mind for that day.


You’re currently deleting a massive amount of spam e-mails, all with the title “cheap seo”- and this has you rather annoyed.

And now you can appreciate why SEO agencies sometimes all get branded the same, as those businesses that just keep sending out spam.


But we are not all the same…

Some of agencies, well they simply cut the mustard- and you’re thinking well how?

Well, simply put, good seo agencies, like us spend huge amounts of time, making sure we are using the best white hat methods.

We then work hard implementing this work, which takes up a lot of time, and the end result?

Well, we have some seriously happy clients, because we get them onto the first page of Google

And as a result, there inboxes are full on a Monday morning, with customers wanting their products and services.

Admittedly there might be some spam seo companies still e-mailing them, but when the inbox is full of customers wanting a quote, it makes the spam seem, well bit less annoying.

So without further ado, here’s 7 reasons why you need us as your seo agency.


Here are 7 reasons why hiring an SEO agency can be beneficial for your business:



1. seo agencies can help you to save time


If you’re not familiar with how organic SEO works, well simply put it can take a lot of time to research and implement an effective marketing strategy.

So by hiring an agency, like us you can free up your time so that you can focus on other aspects of your business.



2. seo agencies can help your business to appear higher on Google for more keywords


An experienced SEO agency, like ours, will know how to target the right keywords and phrases so that your website appears higher in the serps, when potential customers are looking for your products or services.



3. An SEO agency can help you improve your website’s conversion rate.


A digital marketing agency can help you optimise your website so that your customers find it easier to use, and they may well buy from you, if they can easily find the products that they want.   


4. Google’s algorithm is always changing

Its true Google’s algorithm is always improving, so you may need an seo company to understand the changes, and make sure that you are using the best white hat methods.

5. don’t get a penalty

So many businesses use low-quality seo, then incur a penalty.

Do not incur a penalty, or use low quality seo, as this can either drastically effect where your business ranks, or sometimes even mean your company is completely removed from Google’s serps.

So you should hire a respected marketing agency, such as ours, which uses the best white hat seo methods.


6) continuous process

Organic seo is a continuous process, so this means that often work is needed every month.

For highly competitive business sectors, such as for solicitors, then the seo might need to be worked on more regularly. For example, an seo company might need to add work every week and put a lot more time into working on the marketing.

So the point that we are trying to make is, seo, even when website is ranked high on  Google, still often needs a lot of work, this is why seo agencies are often needed, or an seo consultant.


7. make sure every bit of seo work is always white hat.

Whichever seo agency you hire, just make sure all of the work is always white hat, to help avoid incurring a penalty.




So what is Google My Business?

Google My Business (GMB) is easy to set-up, and it can help to improve your companies local seo. Whether you’re a solicitor, barber or restaurant, we would recommend creating an account.

Quite simply Google My Business allows businesses of all sizes to add where there company is based, the phone number and also to obtain reviews.

While many businesses are aware of GMB, they may not be using it to its full potential.

This is why when your searching for “local accountants” some will appear and many will not. It does come down to how close you are to the business, that is a large factor, yet, some companies will have optimised their account.

So how do you optimise your Google My Business account?

–        You make sure your nap information is correct

–        You build citations which match this nap information

–        You obtain real reviews

–        You add picture of your business, so if you run a restaurant you could show your shop front or your most popular dish, or just team photo

–        You need to add a url

–        You need to keep the account up to date, so if opening hours change, make sure you update your Google My Business account

–        Seo agencies in Cardiff like ours, can help to do this work, and make sure your Google My Business reviews appear on your company website



Here are some tips on how to get the most from your Google My Business profile:


Optimise your profile using white hat seo


Make sure your business name is correct and don’t add a city to it, such as cardiff as this wont help the seo, unless of course, your company name has a city as part of the name.

Add your company address and if this changes, make sure you update your Google My Business account.

Add a phone number, and if you can try to avoid using a mobile number, seo consultants believe its better to use a landline, as this is another indictation that you are based in say cardiff, if you do have a 029 21 number.


Add your website URL.

Then add photos, so for example, if you run a soliictors practice in the centre of cardiff, why not have as the main image, a picture of the team?

Add  videos to show off your products or services, also write a detailed, and unique description to help customers find you.

Notice how we say unique description, so what we mean by this is, don’t say copy and paste from your website onto your Google My Business a paragraph about your company, instead write something new.

So for example

“ we run an established Italian restaurant in cardiff, we have our own pizza oven, so if you like authentic cooking, why not call us. Please book tables in advance. We also offer free delivery over £25.00”




business reviews are very important when improving your local seo


Customer reviews on your Google My Business account can help improve your business’s visibility.

So what we mean by that is, there might be 10 bike shops in cardiff, lets say just for example purposes, yet if your one has a lot of positive reviews, then you stand a much better chance of your company appearing in the Google My Business results.

Most seo agencies, including ours, think that having a lot of positive reviews can really help to improve your seo.

so, it’s important to encourage your happy customers to leave reviews on your GMB profile.


What is Google My Business and why is it so important?

Google My Business (GMB) is free and it allows businesses to appear in the map results.

Plus it can help to improve your local seo.


Google My Business accounts include important information about your company such as the businesses name, your address, phone number, also hours of operation. Having an up-to-date   GMB listing is crucial for improving your local SEO.  



When potential customers search for businesses like yours on Google, whether you are a plumber, scaffolder or electrician, your GMB listing is often one of the first things they’ll see, that’s because often the Google My Business results, show directly under the ppc ads, so that means, if your company is shown, it can appear high up the page.



Overall, managing your Google My Business listing is a key part of any local SEO strategy.

So by ensuring that your GMB listing is complete, accurate, and up-to-date, you can help increase your chances of showing up in relevant map results and hopefully gaining more sales.  

Do you need help optimising your GMB profile? Our team of digital marketing experts can help! Contact us today to learn more.


How to write content that gets links



As a business owner, or someone that works in marketing, well you’re likely to be always looking for ways to increase organic traffic to your companies website. One of the best ways to do this is by creating well written content marketing that other websites will want to link to.

But how do you create this type of content marketing?



Here are some tips:



– Write RELEVANT and USEFUL content marketing.

This seems, well like a bit of a no-brainer, right?

But it’s important to remember that the goal is to write content marketing that people will really help your customers. Don’t just stuff keywords into your written work, this wont work, and could actually mean that your business incurs a penalty.

Instead make sure the work is well written, the sentences all flow naturally and that you write an article that your customers will find useful.

So what do we mean by useful, well, lets say you sell electric bikes, why not write an article explaining a new bike battery that allows for a increased range?

This written work will interest people who want to buy an electric bike, which is the exact product that you sell.



– Make it really EASY for people to link to your content marketing.

If you want people to link to your content marketing, you need to make it easy for them to do so. Use social sharing buttons, for example.

So somebody might read an article you’ve written, about you 10 best selling electric bikes, they may want to share this on facebook.

So do make it really simple for your shoppers to share your content marketing.


– Create infographics, you often need the help of a web designer for this, yet  if designed right, it can be shared, and this may help your company to build backlinks.

Often shoppers like visual content marketing, and infographics are a great way to deliver complex information in an easy-to-understand format.

Plus, they’re very shareable – which can mean that your business can obtain more backlinks sometimes.


All of these marketing tips have been written by our seo consultants,  and the aim is to help you to create content marketing that will not only be popular with your companies customers, but may also assist you to obtain backlinks from other businesses as well.  

This will help increase organic traffic to your site, and could even lead to higher search engine rankings. So start writing great content marketing today – and watch those links come rolling in!


Building backlinks organically

Building high-quality backlinks is one of the most important things you can do to help improve your businesses organic SEO.



Building quality backlinks is still important because they are an important ranking factors for search engines like Google.

Simply put, the more high-quality backlinks you have pointing to your company website, the higher your site will rank in search engine results pages (SERPs).



There are many different ways to build backlinks to improve your organic seo, but the best way is to do it organically.

This means creating quality content marketing that other website owners will want to link to.

 If you create truly original and useful content marketing people will naturally want to link to it.



Here are some tips for building backlinks organically:


Quality content marketing:

As we mentioned earlier on in this blog post, our seo consultants think  that the best way to get other businesses to link to your company website, is to create high-quality content marketing, which is well written .

So do make sure your content marketing is quality, then other businesses may want to link to you.


– Promote your content marketing

Once you have written some quality content marketing, make sure that you promote it through social media, for example on facebook.

Another way would be to use email marketing.

 The more people who see your content marketing, the more likely someone will be to link to it.


Building links organically can take a large amount of time and also effort, but it is worth it if you do obtain high-quality backlinks.




In this blog post, we will cover:


What is organic SEO?

-What search engine optimisation (SEO) means

– What keyword research is and how it can help improve your onsite seo

– What onsite seo means 

How organic seo can help improve your companies brand Awareness

How organic seo can help your company to obtain higher rankings in the serps.


So what does organic seo mean?

The main goal of organic SEO is to improve where a business ranks in search engine results pages (SERPs). So this simply means the seo company should work hard to help your company to rank higher. Of course there’s businesses which also do the seo inhouse.

So organic seo is all about trying to get your company higher on google, without having to pay for placement.

So some of the techniques used by seo companies, to improve a business’s organic SEO include on-page optimisation, building links and also content marketing.


What does on-page optimisation mean?

On-page optimisation refers to the process of improving your websites main pages and also blog posts, with the aim of getting your company to rank higher in the serps.

So this work includes things like writing blog posts, like what you are reading here as well as improving the technical seo and also writing meta titles and descriptions.

Of course, theres a lot more a cardiff seo company like ours will do to improve your companies onsite seo, but to explain everything, would need a longer blog post than this one.

In summary, we would need to write quality content marketing, improve meta titles, descriptions, internal links, anchor text, alt text, make sure theres a mobile version of the website, we might need to also do split testing, to see if we can improve the websites design.


So what does link building mean?


So, link building is simply the process of obtaining backlinks (inbound links) from other websites.

The more high-quality backlinks a business has,  (do and no follow) then this will help to improve the organic seo and help the company to rank higher it will rank in SERPs.  

So, what you will often find, is that for many businesses here in Cardiff, that rank near the top of google, in the organic results, often they have a lot of quality backlinks.


What is content marketing- and how can this help improve my businesses organic seo?

Content marketing is simply about writing high-quality written work, in the form of say blog posts, or using other types of ways to market your business, such as creating an infographic or a video to help attract more customers .


So in summary, organic SEO is often an important part of many companies online marketing strategies.

 By improving your visibility in SERPs, you can attract more organic visitors, which can sometimes lead to more customers and sales.



So how does organic SEO services work?

Organic SEO services, if done right, and by that we mean you must always use white hat methods, it can  help your website rank higher in search engine results pages (SERPs).  



To do this, organic SEO companies, like ours use a variety of different ways to improve your website’s search engine optimization (SEO). This includes things like optimising your website’s titles and meta descriptions, as well as writing content marketing, and building backlinks, and more.



Organic SEO if done right, can take up huge amounts of time, and sometimes it can be slow to see results, but it can be well worth the effort when done right.  




Final thoughts on organic SEO services


If you’re considering using an organic SEO company, like ours to help improve your website’s visibility and organic traffic, there are a few things you should keep in mind. First, it’s important to understand that organic SEO is a long-term process. This means it can often take many months or even sometimes years to see results from your seo work. Second, organic SEO requires ongoing work, it cant be started and stopped all the time, often if you want to see results, it needs to be continious. You’ll need to regularly update your website’s content marketing and improve the onsite seo, to ensure that it remains visible in search engine results pages. Finally, organic SEO can be expensive, that’s because  to hire a respected agency like us, well its not cheap. So your business may need to hire a professional SEO consultant or business to help you achieve success.






If you’re looking for an organic SEO company to help you improve your website’s visibility and traffic, contact us today.

Our business offer affordable, quality and white hat seo services that can help you achieve your marketing goals. Contact us today to get started.  


As a well-known seo agency, we regularly get asked by clients, which seo tools do we recommend. Although we do sometimes completely manage some businesses digital marketing, quite often the business will have an inhouse marketing team, which will use their own tools, to keep track of how well our seo is doing. So, we thought we would write an article, explaining the tools our company uses.

Why do businesses need seo tools?

For some seo tools, there might be sometimes a monthly fee to use that particular tool, so businesses here in Cardiff, might be thinking well, why should I subscribe?

The simple answer is, for some companies that we work for, the main way they get new customers, is via our marketing efforts.

Its therefore crucial to the businesses success that we work for, that as an seo agency we monitor marketing performance. So, we need seo tools, to see if bounce rates are reducing, and organic visitor numbers are going up and also how long the average shopper is spending on the website for example.

Our customers sometimes have inhouse their own marketing staff as well, some companies have for example copywriters.

Therefore some companies have there own seo tools, so they can monitor how well there seo is improving, such as how well the organic seo is improving.

Which seo tools does your business use?

There are many different SEO tools available on the market, and it can be difficult to know which ones are the best to use for your business. And what we would say is this, it does depend on what you want to keep track of.

Yet, for the tools we are going to recommend below, we would say all businesses would benefit from using them.

So, there are some key seo tools that all businesses should be using in order to improve their ranking in search engines.

And we are now going to run through which ones we recommend.

Google Analytics

So, Google Analytics is completely free, and it’s supplied by Google, so all the data, such as bounce rates, organic visitors’ numbers, how long the average shopper spends on your site, is all included.

So it doesn’t matter if you’re a sole trader, or you have 1 million staff worldwide,  Google Analytics is super useful.

So, in short, here’s what seo agencies like ours, often use Google Analytics for:

–        To see how many organic visitors your website is getting

–        Compare one month with another, to see if your seo is improving

–        To monitor bounce rate, and make improvements to see if you can lower this

–        To look at how long a shopper is spending on  the website


–        To see how many visitors are coming via paid ads, using ppc


–        To see how many visitors are coming via social media





Because Google Analytics is free service, so its most definitely worth having, even if you only check say how many organic visitors your business is getting say once a month.




 So here’s what seo companies like ours often use Google Analytics for:


– Real-Time: Shows how many shoppers are on your website right now. So, for example, let’s say you have a really large sale on at the moment, and your selling running trainers, you may want to see throughout the day, whether you have the amount of visitors you had hoped for.


– Acquisition: on Google Analytics it shows where shoppers came from, so for example, are they via organic seo?


– Behaviour

Explores what shoppers do once they are on the site, such as which pages do they visit and how long they spend on each page?  Google Analytics also has a section called Conversions, which allows users to set up goals and track how well the business is meeting those goals.


1. Google Search Console



We would recommend setting up a Google Search Console account for your business, this is simple to do and its a free tool provided which can help you monitor your website’s performance in the search results, so for example, if you are a construction company, where do you rank currently for “builders Cardiff”?


2. Moz Pro



Moz Pro is a really good SEO tool that offers a range of different features to help you improve your website’s ranking. It includes a keyword research tool, site auditing, and competitor analysis.


3. SEMrush

SEMrush is another excellent SEO tool that provides a comprehensive range of features for improving your website’s ranking. It includes tools for keyword research, site audit, competitor analysis, and more.


4. Hootsuite Insights



Hootsuite Insights is a social media management platform, we would recommend this, as it can help you to save time.

It also offers some valuable insights into your website’s SEO performance. It includes a keyword research tool as well as social media monitoring.



5. Yoast SEO Plugin


Yoast SEO is a plugin for WordPress websites that helps you optimise your companies website for the search engines. So for example, you can easily add meta titles and descriptions to each page, this only takes a minute, and if written in a white hat way, could help improve your businesses ctr.


These are just a few of th SEO tools that our Cardiff seo company is using in order to improve where our clients rank in search engines.

If you’re not already using these tools, be sure to start implementing them into your SEO strategy today.



Schema Mark-up

#1. Add schema mark-up, your seo consultant or agency may need to help you with this. Its really important to add nap information to your website, so for those that don’t know what that means, well it stands for name of your company, its address in Cardiff, and the phone number.



2. Publish high-quality content marketing

Content is still king when it comes to organic SEO that’s for sure.

So make sure all of the content marketing on your website is well-written,useful, and unique.

Notice how we say unique, that’s with good reason, as if the work is duplicated, well, this could damage your organic seo.

 If your content marketing is well written, then more likely people are to link to it, and the better your chances of ranking high in the search results.

That’s because, whether you’re a solicitor in Cardiff, or a dentist, you need high quality backlinks, as any digital marketing agency will tell you, good quality backlinks, are very important. Yet its only quality backlinks you want.



3. Build backlinks


Backlinks are simply links which are incoming to a website, that is they can be linked to a page or lets say a blog post.

 They are a really important ranking factor, well, most seo agencies would agree with us, out of all of the things you can do to improve your seo, having quality backlinks is one of the most important.  

So, the more high-quality backlinks you have, the better your chances of ranking high in the search results.

Yet, all backlinks must be built in a white hat way.



4. Optimise your website for mobile


With more and more people using phones and tablets to buy products, it’s important to make sure your website is optimised for mobile devices. Mobile-friendly websites should load quickly and are easy to use on a small screen. So, this means, you should make it super simple for someone to buy something on your website, so think easy to use navigation, product descriptions which will answer a customer’s question, and also making sure you make the payment process easy.

Google also gives preference to mobile-friendly websites when ranking search results.


5. Use social media, such as Facebook, twitter and linkedin



Social media is a great way to promote your content marketing and you may if the work is high quality receive backlinks from companies that may choose to link to you.

When you share your content marketing on social media, make sure to include links back to your website.

This will help people find your website.



6. Monitor your organic visitor numbers



Keeping an eye on your website’s organic visitor numbers is a good way to gauge the effectiveness of your SEO efforts.

Google Analytics is a free tool, it’s very useful, and it allows you to see how many organic visitors your business is getting. For example, you can compare each month, to see if you are getting more shoppers?


7. Fix broken links


Broken links can hurt your SEO simply because they make it difficult for search engines to crawl and index your website.

Use a tool like Screaming Frog to find broken links on your website and fix them.


8. make sure your main pages are not content thin

So, what do we mean by content thin?

Well, a lot of websites simply don’t have much written text, sometimes just a few sentences per page.

You need to add quality content marketing to each page,  to improve the organic seo.


9. make sure the main menu is easy to use


10. Keep your website up-to-date



Search engines like businesses that are kept regularly updated with new content marketing.

If your website is outdated, so let’s say you’re a lawyer, and the last time you added a blog post was 7 years back, it’s time to make some changes to your marketing and make sure your seo company is adding new work on a regular basis.



Here at this seo agency, we only recommend using white hat methods.

In this article we will explain different ways you could improve your businesses seo.



Keyword research

Keyword research is crucial if you want to improve your on-site SEO, it can provide you with useful information such as all the various ways your products and services are described by customers.

So for example if the seo company got you on the the first page for divorce solicitors that’s would be great, but wouldn’t it be even better if you were also there for the following as well:

–        Family lawyers

–        Divorce solicitors near me

–        family law

So as you can see, a good seo company should try and get your business to rank on the first page for as many keywords that are relevant to your business as possible. For example for a business that sells e-bikes, this might be “electric mountain bikes” and “bicycles” for example

There are numerous seo tools that can help finding relevant keywords which relate to your business.

Both Google Adwords Keyword Tool and also semrush.com are both really good.

You should then optimise the following using white hat seo




-Headings and subheadings


-Introductory sentence


-Concluding paragraph


-Anchor text  


-Title tags and meta descriptions


A word of caution, we only ever recommend using white hat seo, so don’t engage in keyword stuffing, which simply means mentioning words and phrases too much within your  content  marketing, not only will this make the text difficult to read, it could also result in a penalty.   



Optimise your title tags.

A title tag is what appears in the search engine results page’s (SERP’s) as the clickable backlink to your website.

This is an important on-page SEO element.   



Optimise your meta descriptions.

The meta description is the brief summary of your page or blog post is about, and it appears below the title in the SERP’s. Like the title tag, it should be well written and include your targeted keywords, the aim is to get a shopper to click on your business, rather than a competitors.

So for example, if you sell e-bikes, you may wish to mention the brands you sell, or an offer your running, or just that you can offer next day delivery. The ideal length for a meta description is 160 characters or less.



Use header tags appropriately.

The HTML tags for headings and also subheadings are known as header tags.

H1 is the most significant of the six different headers, with h6 being the least important.

The title of your blog post or the main page should be enclosed in an h1 tag, and subsequent headings should utilise the other header tags, such as h3, as and when needed.

So for example, if your explaining how to fix a leaking tap, the main h1 might be:

“how to fix a leaking kitchen tap”

Then the h3 title might be

“how to switch off the water, to start plumbing your new tap”


Because search engines give more significance to text wrapped in a h1 tag, using them excessively is not recommended. Remember always use white hat methods.



Incorporate keywords into your URL.

The URL of your blog post is another great opportunity to include keywords in a white hat way. Try to keep your URL short.



When you mention another blog or an article you’ve read, you may want to include a backlink to the information that you are referencing. So, for example, if you’ve read that a particular e-bike is the best seller in the u.k, why not link to where you have been reading that.


Give readers the opportunity to subscribe to your blog.

Include prominently placed RSS or Feed Subscription Buttons and offer viewers the ability to subscribe to your posts via email when possible.



Use social media to broaden the reach of your blog posts.

Why not promote your blog on say Facebook to get more readers?  


 Include calls to action. A call to action (CTA) is an instruction to the reader that invites them to take a specific action, such as subscribing to your blog, signing up for a free trial, or making a purchase.  






Every once in a while, go through your older blog posts and promote them with social media updates.


Review your analytics data

Periodically review your website’s analytics data to see how many organic visitors your blog posts are getting. This data can help you to fine-tune your marketing strategy, for example, if your not getting enough readers, you may want to promote the written work on facebook?



If you want to gain more customers locally, then you should consider paying a respected seo company like us to help improve your SEO. Our team can help optimise your website to rank higher in the local search results.

It’s no secret that Google is the dominant force in search, so it’s important to make sure your website is optimised for Local SEO, and that  your company can be found online easily by your customers.  

In this quick seo guide, we’ll cover the basics about Local SEO.




So let’s get started!



So, what is Local SEO?



Well, local SEO is simply the process of improving your businesses onsite and offsite seo to improve where your company ranks in search results.   



It’s important to note that Local SEO is different from organic SEO, which is focused on optimising for general search terms without regard for location.

Local SEO is all about making sure your site appears in relevant local searches, so it’s an essential part of any good marketing strategy.

Local seo tends to be easier than organic, for the simple reason there’s less competition.

So, for example, let’s say you run a family law practice, well, its normally easier to rank high in the local results say here in Cardiff, as there might be say 100 competitors in this city, when compared to literally thousands of companies nationally.

So a general rule of thumb is local seo is much easier than national.


Why Is Local SEO Important?



There are two primary reasons why Local SEO is so important to so many companies in Cardiff. First, is businesses which are not on the first page, might be losing out on a lot of customers, that’s whether you’re a hairdresser or a builder, or lets say accountant. This is because people who search for businesses locally are usually already interested in buying what you’re selling.



Second, Local SEO is important because it allows you to compete with larger businesses. For example, if your on the first page, and you have a good website, you can literally take customers off large companies. That’s Even if you’re a small business with a limited budget, so this type of marketing can help you punch above your weight and get noticed by potential customers in your area.



How Does Local SEO Work?



Well, local SEO works by optimising your website, using onsite and offsite seo, which can help your company to rank higher.

So, often this is a lot of work, and includes things like making sure you have set up a Google My Business listing, and have many citations from high-quality directories.  As well, your Cardiff seo consultant should start to build quality backlinks as well.



Here’s some tips to help improve your Local SEO



There are a number of different things you can do to improve your Local SEO. Here are a few tips to get you started:



1. Make sure your company has a Google My Business account.


2. Build citations from high-quality directories.


3. Optimise your company website for specific keywords  but do this in a white hat way.


4. Make sure your site is mobile-friendly and responsive.


5.  get reviews on popular review sites like Google, Yelp, and Facebook.



These are just a few of the many things you can do to optimise your Local SEO.




So, local SEO is an essential part of any good online marketing strategy, so it’s important to make sure you’re doing everything you can to optimise your site for Local search results.

By following the tips in this article, you’ll be well on your way to getting better local search results for your business. So, what are you waiting for? Get started today!



Off-Page SEO: In this article, our seo consultants will give their best tips for ways you can improve your off page seo.


Knowing which keywords are important to your business is the first step to improving your onsite seo, but they’re just one piece of the puzzle. Yet you need to know this, as then you can start to improve meta titles, descriptions, content marketing, anchor text, internal links, and h1 tags, to name just some of the areas seo companies, likes ours can improve. However don’t ever forget this golden rule, that is, only use white hat seo methods.



Off-page SEO is mostly about getting other websites to link to your site, yet the backlinks you want, they need to be very high quality.

The more high-quality backlinks you have pointing to your website, that’s both do and no follow links, the higher you’ll rank in search engine results pages (SERPs).


How do you build backlinks?

There are a number of different ways to build quality links, yet we would recommend this way, that is, whatever your business in Cardiff sells, just concentrate on writing very high quality content marketing, that offers useful advice to your customers, then other businesses and websites, may want to link to you.

So for example, lets say you sell fishing equipment.

Why not write articles, such as what equipment you need to start fishing.

Now if this work is really good, people with blogs regarding fishing, well they may link to you, so now you can see how you can obtain quality backlinks.

Quality over quantity

To see the most success with off-page SEO, it’s important to focus on obtaining really high quality backlinks over quantity.

So what do we mean by this?

Well, a few high-quality backlinks, will do more for your website than having a lot of citation backlinks.

Now, don’t get us wrong, its important to have some citation backlinks, but the point we are making is, when it comes to links, you want really high quality ones, as these are what can really improve your organic seo.

Is it easy to get high-quality backlinks?

No, is the simple answer, it often involves a lot of work.



So, what is E-A-T and why do I need to know about this before we improve our SEO?



E-A-T simply stands for “Expertise, Authoritativeness, and Trustworthiness”.

It’s simply a term that is used by Google ( alphabet) to describe the three main factors that they take into account when assessing websites seo.



Google has always been focused on delivering the very best possible results to its users, so to do this, they need to ensure that the websites they’re placing say on page 1 are very high quality. E-A-T is one way that they judge website quality.



If you want your website to rank well in Google, it’s important to make sure therefore that it meets their E-A-T criteria.

Here’s a closer look at each of the three factors:




Google wants to see that your website has content marketing that’s been written by experts on that subject, so for example, if the article is about how to clean a dpf on a car, it needs to be created by a mechanic, or at least by somebody whos spoken to one for advice before writing.

This means that your content should be well-researched and accurate.



Authoritativeness: Google also wants to see that your website is a reliable source of information. This means that your content should be from a credible source, such as an expert in the field.



Trustworthiness: Finally, Google wants to see that your website is trustworthy. This means that your content marketing should be honest and unbiased.



If you can show Google that your website meets all three of these criteria that we’ve mentioned, you can start to improve your seo.

E-A-T SEO is all about Optimising your website for Google’s E-A-T criteria.



There are a number of ways to do this, but some of the most important things to focus on are as follows:



High-quality content marketing:

 As we mentioned above, your content marketing needs to be well-researched and also accurate. It should also be from a credible source.



A good reputation:

Your business should have a very good reputation online.

This can be achieved by getting positive reviews from real customers.

Don’t ever fake business reviews, as it can damage your local seo