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029 2176 2077


2 Fitzalan Road Cardiff CF24 0EB





Written by: Ryan Walsh

Date: 06/12/2023


A blog is your businesses opportunity to show off your company’s expertise

What is the purpose of writing a long thousand-word articles, that simply give away free advice?

The answer is simple, if you write a series of excellent blog posts, which are well written, and these are super useful to your customers, then this can help to improve your business search engine optimisation.
The work might be such good quality that Google.co.uk places the blog posts on the first page of Google’s results.


More organic visitors

This could bring in thousands more organic visitors, some of whom might purchase items from your company.

Therefore, having a blog section on your website is well worth the effort, however the written work must demonstrate Google’s EEAT-that’s
– Experience
– Expertise
– Authoritativeness
– Trustworthiness


The written work must be helpful

We always believe a blog section on a company’s website, is somewhere where you can show off your expertise and where your staff can demonstrate how they fully understand the products or the services you are selling.

For example, whether you run a search engine optimisation company or a solicitor’s practice, you will have staff members with tremendous expertise within your business sector. So by writing helpful blog posts can help your shoppers find answers to questions they might have, well, this can bring in more organic visitors, who may buy more products from you.



How do you go about starting a blog?

You can have a blog that’s totally independent from your main website, so its on its own domain name. Yet, we wouldn’t recommend this from an SEO perspective. What you want is simply a blog section that is integrated within your main website so that you can have your main service pages or pages that sell products on the same website.

Then, we recommend adding a blog section to your website where you can regularly add new blog posts.

This is so as you add new blog posts, the older blog post is pushed down and replaced by a newer blog post.



And you might be thinking, well what should we be writing about?

While we would recommend writing some really high quality original work, why not jot down on a whiteboard a series of questions your customers frequently ask you, then start to pick which ones you want to answer?

Also don’t answer the question in a half-baked way, instead, what you should do is really answer the question in an in-depth way, showing off your company’s expertise.

By doing this, you are doing two things: you are helping your customers to find answers and solutions to questions that they may have.

You are also making your website much more relevant, so, for example, let’s say you sell an item like lawnmowers.

You could add blog posts on how to maintain and repair lawnmowers, for example, how to remove the spark plug and how to store the lawnmower when it’s not being used. In that case, these articles will likely benefit somebody considering purchasing a lawnmower.

Therefore, you are making your website much more relevant for lawnmower keywords, improving the business’s organic search engine optimisation. For example, someone looking to purchase a “Honda lawnmower” is more likely to find your business, if you have written, a well written article, about the benefits of owning a Honda lawnmower, then this article is likely to appear in Google’s results, for keywords, relating to Honda lawnmower keywords.


Make sure you keep your content marketing relevant to the products / services your business sells

What sometimes happens from our experience is that within some companies they may task a junior member of staff to write the article, yet the blog post that gets written may have little to do with that business sector or the companies products or services it offers.

So what we mean by this is that say the business in question is a solicitor’s practice; the person that’s writing the articles might start regularly talking about a rugby team that the company sponsors.

Although they might sponsor that particular rugby team, and their company logo is seen across the shirts of the rugby players, it’s still irrelevant to what services the company sells.

Instead, the solicitor’s practice should offer advice to people seeking legal advice. Therefore, you should be answering the commonly asked questions that people as when writing your companies blog posts.

To keep talking about rugby means it’s confusing for the search engines, such as Google, because they don’t know which the services the business sells. Is the business selling legal services, or is the company a rugby team?


Please work with the experts; the marketing company needs to work hand in glove with the company

Let’s put yourself in a copywriter’s shoes; let’s say they have to write 5000 words per day for various different companies. Is that copywriter going to do much research, if they have to produce so much written work per day. Does the writer even have the level of expertise needed?
What sometimes happens is what we would describe as wishy-washy articles are written, in that they could be considered a bit mediocre. In fact what could be written is a short article, but one which doesn’t offer much expertise.

However, our best advice would be to slow it down a bit, write less, and produce instead much better quality work.
You do this by partnering with the client, chatting with somebody with expertise on that particular product or service, and bringing that knowledge into the article so that it is well-written and valuable to the customer.






SEO content marketing

1 December 2023

It’s somewhat of a buzzword at the moment; whether you switch on the news or read SEO blog posts, you’re most likely to have heard about AI?

Chat GPT, in particular, has taken the world by storm; it’s trendy, and many companies are wondering if they can use it to improve their business’s search engine optimisation.

This is a great question, and in this article, we shall look at artificial intelligence and how some businesses use it.

So, unless you live under a rock, you will have heard of open A.Is and Chat GPT. And we think it’s brilliant to converse with you and help you if you need further clarification.

For example, you might want to cook a tasty curry; instead of just having a list of ingredients, you could even ask Chat GPT what can be used,  instead of coconut oil, as a substitute to cook a meal.

It’s there to help you, and we think it’s brilliant.

But, just now, we don’t use it on our client’s search engine optimisation when writing the content marketing; our clients instead want our copywriters to write the work, which is what we will be doing for the time being.


What exactly is A.I content marketing?

So, there are some top-rated programs that you can use relatively cheaply, often on a monthly subscription basis, to start writing articles, such as blog posts for your website.

However, now, our agency is taking a step back because we think our copywriters will have a more in-depth knowledge of our clients companies, therefore we think they are better placed to write the work.

So what we mean by that is sometimes these artificial intelligence programs are superb. Still, at this moment in time, our agency has made the decision to use copywriters, will be better able to understand the tone of voice that’s needed when writing the work, and also know more precisely what we, as a marketing agency should be writing about.

Often, for example, a comment might need to be included by the company director, or perhaps the company is asked to use a specific tone of voice.

Artificial intelligence programs such as chat GPT could do this. Still, we have decided to hold back and use our copywriters instead of artificial intelligence to write the text.


We think that programs like Chat GPT are excellent. However, we will continue using our copywriters to write the text for our clients at this agency.

We want our copywriters to ensure the text is as persuasive as possible when selling products or services.

We think that AI content is brilliant at giving information, but it may not know all the products and services that the company sells; therefore, our copywriters can start to promote these various services or products within the text, thus offering valuable, helpful and’s sound advice, but also writing it persuasively, so that we encourage the shopper to make a purchase from one of our client’s websites.

Sure, A.I content marketing could, in matter-of-fact, write very persuasive sales text however it may not know the exact products or services the company sells.

Fact-checking and proofreading

Sure, a copywriter will still need to proofread all of the work generated by A.I programs. However, we think that sometimes our copywriters can still create a piece of content marketing in a short period, including the facts they want to be included.

For example, they can include statistics from a reliable source, and sure, A.I could do this, but sometimes our copywriters like to do their own research when writing a blog post.


What our clients say

Some clients want to embrace the latest technology, so they may ask if we can use A.I for many marketing tasks, however, we always say, we onlt produce content marketing that has been written by our copy writers.


Therefore, some companies, like ours are hesitant and don’t want to completely hand over all of the work to an AI program to write the content marketing.

We fully understand this, as with all new technology, some people are hesitant, and some want to embrace this technology.

It’s a bit like a driverless car; some people might be happy to sit in the vehicle and be a passenger and think that this is the future of transport.

Some others might be much more hesitant and prefer to be in control and drive the car.

This is the same for our clients because sometimes 100% of their sales come via our SEO. They may not want to hand over the responsibility of writing the content marketing to an A.I program, and we fully appreciate this; that’s why we’ve copywriters to write the text instead.

There are a vast number of companies that don’t pay for SEO services because they might be too expensive.

For example, excellent SEO consultants can often charge a minimum fee of thousands of pounds per month.

So, AI allows some businesses to use artificial intelligence to write blog posts, which could drastically reduce the cost of SEO services.

However, at this moment in time, as we mentioned earlier, our marketing agency is not going to be using artificial intelligence to write our content marketing, as we prefer, and our clients want us to hire copywriters to complete the work.

Tone of voice

AI programs are very good at using different tones of voice; however, arguably, an excellent copywriter could better adjust the writing to suit the tone of voice the company wants.

For example, the company might want to convey a modern, funny, witty tone. Therefore, the copywriter should be able to do this; some AI programs might struggle to get the right tone of voice.

This could potentially cause SEO problems.

If you ask any good SEO consultant what to avoid when writing content marketing, they will undoubtedly say do not word keyword stuff the text.

However, some A.I programs, most definitely not all, but some, could potentially keyword-stuff the text, which could lead to an algorithmic penalty, meaning that the business’s SEO will suffer as a result.

It must still be fact-checked

A human copywriter should diligently do their research and cite their sources. And to a certain extent, most AI programs will do the same, but you still have to check the accuracy of the information.

You don’t, therefore, want to include statistics, which are not accurate, so even though AI programs can write blog posts, you still need to check the accuracy of the work.




Technical SEO


It’s important, if you use JavaScript on your website, that the page or the blog post can still get indexed.
If it can’t get indexed, that is it then can’t be read by Googlebot, then there’s no chance that the page will appear in Google’s results.

You can still of course use JavaScript, yet it’s important to remember, that if your website is extremely slow, then this could negatively impact your business’s SEO.
So, whether you use Javascript or not, its important to use tools such as GT Metrix to check the speed of your website, and to try and improve how fast it is.
If the website is too slow, it will increase the bounce rate, which is widely considered as bad for a businesses SEO.
That’s because Google, wants your business to offer a good UX and user experience, one way of doing this is to make sure your website is fast.

So, what exactly is JavaScript?


It’s important to understand how Googlebot crawls and indexes a page

It’s thought that Googlebot processes JavaScript, in three distinct phases, those phases are “crawling” “rendering”, and then “indexing”.

Firstly, Googlebot sends a request to the company’s server, using what is called a “mobile user agent” so it can obtain the HTML for that website.

Is important to remember that Google, as well as other major search engines only have a certain amount of crawl budget that they allocate to each website. So, do remove any duplicated pages, that waste your companies crawl budget.

More well-known brands and websites, such as the BBC, will have a higher crawl budget, than a blog that doesn’t receive many organic visitors. So, it might be the case, that until your company website gets nearer page 1 of Google’s results, that it will have a much less of a crawl budget, until, the website ranks higher on Google, and receives more organic visitors, at that stage, its likely to get crawled much more often, perhaps once a day, or websites such as CNN might get crawled every few hours.

This stands to reason because well-known brands and companies are likely to keep their website updated much more often, so there is more content marketing that needs indexing, plus the website will have a lot more organic visitors from Google, so it’s important that the content marketing gets indexed as quickly as possible so it can appear in Googles results, such as “breaking news” stories for example, so Google will crawl and index say the BBC website much more often, to look for new pages.

However, some believe that because of this crawl budget, it’s the HTML elements of the website to get crawled first by Googlebot, and then it defers indexing the pages JavaScript for a bit later by crawling and placing them into a queue.

It’s therefore widely thought that it does take longer for Google to index pages that have a lot of JavaScript, although the delay, is often quite short.


Server-side rendering

SSR or server-side rendering happens when the complete rendering process takes place directly on the hosting company’s server.
Then once completely rendered, the finished HTML web page or blog post is sent directly to the browser, a lot of SEO consultants consider this a very good choice, as it can help to reduce the load times and prevent layout shifts.

There is also client-side rendering, however, this is generally considered by some seo consultants as slower than server-side rendering.

Many who improve the technical seo of the business, will know that it’s important to make the website as fast as you possibly can so you may prefer to have server-side rendering.


So what type of rendering is considered best for seo?

If you were to ask us, we would say to opt for server-side rendering,

Make sure that all of your content marketing can be indexed by Googlebot

We would make sure that each page or blog post can get or is indexed, and to individually check every single page. Sure, this is time-consuming, but we can help to highlight any indexation issues that might be occurring.

So, sure there could be an indexation problem with a JavaScript page on your website, however you have to make sure that everything is getting indexed because something as simple as a “no-index tab” left on a page could be stopping it from getting indexed by Googlebot.

There are also a lot of free tools to help you to see if the page or blog post has been indexed such as Google’s Search Console, by using the inspection tool, which makes it an absolute piece of cake to check if that page has been indexed.
You can also use Screaming Frog as well to look to see if the pages have been indexed.




It’s also important to know that code can sometimes be written within the robots.txt file, that can prevent search crawlers from indexing that page or blog posts.

So, if your website can’t get indexed on Google,, and none of the pages are appearing in the serps, we recommend checking to see if there’s any code that’s been written in the robots.txt, may well be disallowing it from being indexed.







Dive into the world of Local SEO in 2023. Discover the role of NAP citations, Google’s evolving algorithms, and strategies for dominating local search rankings. Expert insights and a comprehensive FAQ included.”

Local SEO

Alright, folks, let’s chew over the meat of local SEO in 2023, starting with a question bugging many a business owner out there: Are NAP (Name, Address, Phone Number) citations still the bread and butter of local SEO this year?
Google’s ever-changing landscape

First off, let’s not beat around the bush – Google’s a bit of a slippery fish, constantly tweaking its algorithms.

This means what worked as a treat yesterday might not be as nifty today. But, as any seasoned SEO bod will tell you, business citations have long been a cornerstone of local SEO strategy.


NAP Citations: still relevant?

So, here’s the rub: Are NAP citations as vital today as they were back in the day, say around 2010? Well, the short answer is ‘yes’, but it’s not as black and white as that. See, Google’s got its tentacles everywhere now, especially with Android phones tracking our every move. This means Google’s got a better handle on where the hotspots are and which businesses are getting the most positive business reviews.


Quality links

But, let’s not put all our eggs in one basket. While citations are grand, backlinks are where it’s at these days. Quality links from reputable sources can give your business a right boost in Google’s eyes. So, for a plumbing business, snagging a link from the Gas Safe register is a golden ticket.

On-page SEO

Don’t forget about on-page SEO either. It’s the foundation of your online presence. You can have all the backlinks in the world, but if your website’s a bit shoddy, it’s all for naught. Follow Google’s EEAT guidelines and make sure your content is up to snuff.

NAP Citations: Pick quality over quantity

Back to NAP citations – they’re important, but be choosy. Aim for high-quality listings that are relevant to your line of work. For a law firm, that means getting listed on legal websites.


Google My Business: Your Digital Shop Window

Your Google My Business account is like your shop window – make it as inviting as possible. Ensure your NAP info is consistent across the board.


Proximity Matters

When it comes to setting up shop, think about your location about Google’s algorithms. Being in the city center might cost more, but it can give you an edge in local search results.


Since the Google Possum update, competition for spots in the Google My Business results has become fierce. To cut, you need a strong combination of local SEO, great reviews, and an optimized Google My Business listing.
Need a Hand with Your Digital Marketing?

Finally, if you’re feeling a bit out of your depth with all this SEO malarkey, we’re here to lend a hand. Our agency’s been around the block and we know a thing or two about getting businesses noticed on Google.


FAQ Section


What are NAP citations and why are they important?

NAP citations refer to the listings of your business’s Name, Address, and Phone number across the web. They’re crucial for local SEO because they help Google verify your business’s legitimacy and location. Consistent NAP information across multiple platforms can improve your search engine rankings, making it easier for customers to find you.

How have Google’s algorithms changed over the years, and what impact does this have on local SEO?

Google’s algorithms are like the Welsh weather – always changing. Over the years, Google has shifted its focus to prioritize user experience, relevance, and the quality of content. For local SEO, this means businesses need to focus not only on keywords and citations but also on providing a top-notch online experience, with quality content and good user engagement.


Are backlinks more important than NAP citations?

It’s not a matter of one being more important than the other; rather, they complement each other. Backlinks, especially from reputable sources, signal to Google that your site is a trusted authority. NAP citations, on the other hand, reinforce your local presence. A balanced approach that focuses on both will yield the best results.


What is on-page SEO and why is it important?

On-page SEO involves optimizing individual web pages to rank higher and earn more relevant traffic. This includes optimizing your content, HTML tags, and images. It’s crucial because it makes your website more attractive to search engines and users, ensuring your site is understood and valued.


How should businesses select websites for NAP citations?

Choose websites that are relevant to your industry and have a good reputation. For instance, a restaurant would benefit from being listed on food review sites, while a legal practice should aim for listings on legal directories. Quality over quantity is essential.


What role does proximity play in local SEO?

Proximity is a big deal in local SEO. Google tends to favor businesses that are closer to the searcher’s location. This means if your business is centrally located, or in a busy area, you’re more likely to show up in search results for people nearby.


What are Local Pack Ads and how have they changed with the Google Possum update?

Local Pack Ads are the listings you see in Google’s local search results, typically a pack of three businesses. The Google Possum update made these listings more dynamic, focusing on the searcher’s location and the relevance of the businesses. This has intensified competition, as fewer spots are available.

Introduction to Google My Business Optimisation

In the dynamic world of digital marketing, establishing a robust online presence for your business is crucial. One effective way to achieve this is through Google My Business (GMB) optimization. GMB serves as a pivotal tool for businesses aiming to enhance their local search visibility on Google. It’s not just about being online; it’s about being visible and accessible to potential customers when they search for services or products you offer.


Updating your business hours

Keep your opening hours updated on your GMB profile, especially during seasonal changes or special events. Accurate hours not only aid your customers but also contribute positively to your SEO.


Crafting a unique business description

Your business description on GMB should be detailed and engaging. Utilize the available word count to provide as much information as possible about your business.


Choosing the right business category

Selecting the correct category for your business is critical. Misclassification can lead to your business appearing in irrelevant search results or not appearing at all.


Step-by-Step Guide to setting up your GMB Listing

Creating a GMB listing is straightforward. Start by providing essential details such as your business address, contact information, and website URL. This information forms the backbone of your online presence and must be accurate and comprehensive.


Importance of detailed information

Filling out your GMB profile thoroughly cannot be overstated. Include your store’s opening hours and other relevant details. A complete profile increases your chances of appearing in search results. This is crucial, especially when customers search for immediate services or products, like a nearby “dog food store.”


The Role of SEO and Consistency

Search Engine Optimisation (SEO) is integral for any business’s online success. For local businesses, this means ensuring consistency in your business citations across the web. Inconsistent citations, like varying addresses or phone number formats, can negatively impact your local SEO efforts.


Understanding conflicting citations

Conflicting citations occur when your business’s information (Name, Address, Phone number – NAP) varies across different directories. This inconsistency can confuse search engines and potential customers, harming your online credibility.


Streamlining citation consistency

To avoid conflicting citations, maintain a uniform format for your NAP details. A simple trick is to save this information in a document and use it as a reference when listing your business on different platforms.


The significance of local phone numbers

Using a local phone number with an area code can enhance your local relevance in search results. However, if a local number isn’t feasible, a mobile number can also be effective.


Utilizing Custom Categories

Custom categories can be used to highlight specific services or products you offer, such as “nail extensions” for a hair salon that also offers this service.


Enhancing your listing with photos

Photos play a vital role in enriching your GMB profile. Include images of your premises, team, and products or services to provide a visual appeal and authenticity to your listing.


Encouraging genuine business reviews

Positive reviews significantly impact your visibility in GMB listings. Encourage your customers to leave genuine reviews while avoiding the temptation to create false ones, as Google can penalize such actions.


Prioritizing user experience

A mobile-friendly version of your website is essential for providing a good user experience. This not only satisfies your customers but also positively influences your SEO.


Aligning NAP details across platforms

Ensure that the NAP details on your website align with those on your GMB listing and other business citations. This consistency is key for SEO effectiveness.


Seeking Professional Assistance

Optimising your business for local SEO and GMB can be time-consuming. Consider engaging with digital marketing professionals to enhance your online presence efficiently.


 FAQ Section on Google My Business
1. What is Google My Business? Google My Business is a free tool offered by Google that allows businesses to manage their online presence across Google, including Search and Maps. It helps businesses provide essential information like location, contact details, and hours of operation to potential customers.


2. Why is Google My Business important for local businesses?

GMB is crucial for local businesses because it enhances visibility in local search results, making it easier for customers to find and interact with businesses. It also provides a platform for businesses to showcase their products or services and collect customer reviews.


3. How do I set up a Google My Business listing?

To set up a GMB listing, go to the Google My Business website and follow the step-by-step instructions to add your business information. This includes your business name, location, contact details, and other relevant information.


4. How can I optimise my Google My Business listing for better visibility?

To optimize your GMB listing, ensure all your business information is accurate and complete, regularly update your business hours, respond to customer reviews, add high-quality photos, and use relevant keywords in your business description.


5. What are the consequences of having conflicting citations?

Conflicting citations can lead to confusion among customers and search engines, which may result in lower search rankings and decreased online visibility.


6. How important are customer reviews on Google My Business?

Customer reviews are extremely important. They not only improve your business’s credibility but also play a significant role in local search rankings. Encourage satisfied customers to leave positive reviews.


7. Can I manage my Google My Business listing from a mobile device?

Yes, Google My Business can be managed through its mobile app, allowing business owners to update their listings, respond to reviews, and view insights on the go.


8. How often should I update my Google My Business listing?

Regular updates are recommended, especially when there are changes to your business hours, services, or contact information. Frequent updates keep your listing accurate and signal to Google that your business information is up to date.


9. Is it necessary to have a local phone number for my Google My Business listing?

While having a local phone number is beneficial for local SEO, it’s not mandatory. You can use a mobile number if a local number is not available.


10. How does Google My Business impact my website’s SEO?

A well-optimized GMB listing can positively impact your website’s SEO by increasing your business’s online visibility, driving more traffic to your website, and improving local search rankings.


11. What should I do if my business operates in multiple locations?

For businesses with multiple locations, create separate GMB listings for each location. This ensures that accurate and specific information is provided for each location, improving local search visibility.


12. How do I handle negative reviews on my Google My Business listing?

Respond to negative reviews professionally and politely. Address the customer’s concerns and offer to resolve any issues. This approach demonstrates your commitment to customer satisfaction.


13. Can I use Google My Business if I have an online-only business?

Google My Business is primarily designed for businesses with a physical location. However, online-only businesses can still create a listing but will need to specify that they deliver goods or services to customers directly.


14. What kind of photos should I upload to my Google My Business listing?

Upload clear, high-quality photos of your business premises, products, services, and team. These photos help potential customers get a better understanding of what your business offers.



Date: 15/11/2023

SEO Advice

What happened to Google Analytics?

For years businesses have been used to logging into their Google Analytics and seeing the same kind of layout every time they log in.
For example, many businesses will have been used to seeing the various line graphs in Google Analytics.

These line Graphs in Google Analytics would often show the number of organic visitors over say the last 10 months for example.
Pie charts were often used to show the proportion of visitors that have come to your website from a mobile phone versus a desktop as well.

Is also other important information such as bounce rate, time on-site, also how many pages the shopper visited.

These are still present but they are now in a different format which is now referred to as “GA4”.

So, what are the main differences between GA4 and Google Analytics?

Fully Customisable Dashboards

Now we have GA4, an SEO consultant or an agency can present the data how they want, for the dashboard is totally customizable

Important metrics that still need monitoring using GA4


A user


This is simply somebody who has visited your company website, it could be a shopper that wants to buy a product or it could simply be somebody that’s interested in reading one of your blog posts.



The session, simply is a metric that allows you to monitor how long shoppers are on your website.


An event

An event could be many things, it could be simply visiting say the homepage, or clicking on say a contact form to get somebody from the company to ring that person back could also be an event.



This simply refers to the total number of pages or blog posts, that the shopper has visited.


Engaged session

When you talk to any good digital marketing agency, they will tell you it’s crucial to reduce the company’s “bounce rate” and keep shoppers on your website for as long as possible.

And engaged session simply refers to a session that lasts 10 seconds or longer, or as resulted in the shopper visiting more than two pages.

This gives a good indication that shoppers are interested in that page, yet if the engaged sessions are down, and the bounce rate is up, then it might mean that the page needs improving, this could be something as simple as rewriting the product descriptions for example.


Organic Visitor Numbers

We would most definitely also recommend making sure that you keep track of how many organic visitors are visiting your website every single day, week, or month.

If there has been a sharp decrease in the number of organic visitors, then this could be an indication that an Google algorithm update has been rolled out, and your website has been penalised? or perhaps in the organic search engine optimization has been carried out, and white hat methods haven’t been followed?

You might therefore need to contact an SEO agency to make sure that this work is carried out correctly


Written by: Ryan Walsh

Date: 10/11/2023


There many articles written, okay let’s reword that, there are millions of blog posts and pages written everyday that relate to YMYL.
But what does this mean?

Well, YMYL simply stands for “Your money or your life” which means that pages which may impact a person’s health and finances and could have a impact on their life.
So, what this means is Google takes extra care to make sure this information is factual, is well written, and can be relied upon.
It does tie in to Google’s guidelines on EEAT, which simply means that the work should show expertise, experience, authoritativeness and trustworthiness, which in a nutshell, means the person writing the work, well they need to know what they are talking about.


“Tell them anything, sell them anything”

Sadly, some businesses still use these sales tactics, that is, to tell the consumer a bunch of lies, to sell a product or a service.
It’s the YMYL updates, and many other updates, that aim to weed out such pages, to get them removed from Google’s serps, so instead the shopper is presented with more reliable, trustworthy information they can rely upon.

Quality and trustworthiness

So, when we first start working with clients over 10 years ago, many businesses would write “content thin” pages, which were complete waffle, with the sole aim of just trying to plug the keyword they wanted the business to rank for. So, for example in the text, the author may just keep writing the words “car wax” over and over again, not only would the sentences not read naturally. It would simply waste the readers time, because, quite simply put, they may have clicked on a link, with a meta title, something like “how to remove key scratches from your car door”.

Yet then the reader starts to read a lot of waffle about car waxes.

So, its Google’s continuous effort through the Panda updates, the YMYL updates, the EEAT guidelines, to always aim to improve the quality of the answers shoppers get to their queries.


So how do you optimise for YMYL?

Produce top quality work every time

So okay, granted this is easier said than done, but instead of generating say 4 blog posts a month, which are not very well written or researched, instead just write one really good one.

The work should be well researched, original and well written- and written by an expert.

Don’t just hand all seo work over to your marketing agency, the really good, top quality digital marketing agencies now instead work with people within your company that have a lot of experience, insight into your business sector, to help create content marketing, YouTube videos and to better optimise the onsite seo.

So, for example your company might install and service lift shafts and elevators, so you will have a team of employees, some of which may have been working for the business for over 10 years.

So, its possible, to put there knowledge and expertise, into YouTube videos, content marketing and to improve the onsite seo, to the point where the seo starts to improve greatly.

We can therefore work with staff within your company to create high quality content marketing.



How regularly should our business be adding new blog posts to our website?


Our seo business explains the benefits of regularly adding quality blog posts


Written by: Ryan Walsh


Updating your company website on a regular basis is important, whether that’s adding content marketing or simply keeping your WordPress Plugins up-to-date is important.

As adding content marketing can help to improve your companies seo.

Quality content marketing that follows Google’s EEAT can help to improve your companies organic seo

Let’s put it this way, if your business is not regularly adding quality, well written useful content marketing then this could be pretty much impossible to get the business onto page one of Google.

That’s why when you look at the leading businesses on first page of Google, they normally have many well written blogs posts, and may continue to add new work every month.


In this article, we will talk about the main benefits of keeping a website updated by adding blog posts.
So, let’s begin:


How often should a business be adding blog posts to their company website?

So, here’s the thing, it’s not so much about quantity, it’s all about quality (Google EEAT). So it often boils down to this, what capacity does your business, or your marketing budget allow you to create high quality content marketing?
Whether that be:

– Infographics
– Evergreen content marketing
– Blog posts
– New pages
– Youtube videos


If you can only create one piece of really good content marketing every month, then this is a much, much better than creating a piece of content marketing every week that is rubbish quality.

The reason for this is, for your businesses SEO (Search Engine Optimisation) to improve, we need to get clicks onto that blog post, (CTR) readers need to then spend a lot of time reading it.

If they don’t spend a lot of time reading it, because it’s poorly written, then this will damage your business by having a high bounce rate.
You can check the bounce rate for each page or post on your website by logging into your Google Analytics account.



This therefore reiterates our point, that is better to generate quality work than to add low quality work. So, for example a well written blog post, it might take all day to create, but it can pay off dividends, if your business does get onto page one of Google.


So, how regularly should we be adding blog posts to our website?

We would recommend adding new blog posts at a much slower pace when the website is brand-new, and perhaps adding up to around two pieces of quality work every single month when the website is a bit more established. For example, when a website has been published for more than three years, then you could add content marketing say every two weeks instead of just writing a piece once a month.
If the website brand-new we word only recommend say adding a piece month and no more.


So, what should we be writing about?

Well in every single industry, there’s always something to talk about. For example, there might be new legislation that’s been introduced, for example a construction company might talk about new health and safety law which effects its business. Or your business might be launching a brand-new product, or you might have just hired a new staff member which has a huge amount of experience in your business sector and therefore write a post, which introduces that member of staff to your team.
Therefore you could write a article about any of these.


Demonstrating (EEAT) on your company website is also very important

So in your industry, you are likely to face a huge amount of competition. So, through your blog posts, you need to demonstrate Google’s EEAT, that’s expertise, experience, authority, and trustworthiness. This is so that you prove the your business has a huge amount of expertise in that area.

So, whether you are selling classic cars, or perhaps you are selling diamond rings, your business should demonstrate every month your business can demonstrate a huge amount of expertise in the business sector.


The main reason businesses regularly add content marketing is to improve their organic SEO

Let’s get down to brass tacks

So, the main reason why so many business would spend say eight hours writing a blog post, giving away free advice, is for two reasons to help their customers find the products / services they want and also to persuade them to buy products and services from them
The other main reason is to improve the businesses seo, so that the website is more visible so it appears for more keywords, therefore you are much more likely to sell more products.

So, let’s say the you write a comprehensive guide about electric bikes, if this guide is then read by millions of readers every month, some of them may go on to purchase a product from you.
So therefore, by greatly posting high quality content marketing you can help to improve your businesses organic seo, and help many more people to find your company on Google.


What was Google’s helpful content update?

The Google’s helpful content update was a very important update made by Google, that helped businesses which published high-quality, well written content marketing to appear higher in the organic rankings. So, a business that have persevered by writing really high quality content marketing, and this might often mean hundreds of hours of work, will eventually see that hard work pay off by those businesses start into rank higher on Google. So its definitely worth investing your time into writing quality work.


Writing quality content marketing can help to improve brand awareness

Someone might not need your services or products at the moment, yet they might be reading an article for example which is advising them on how to start the divorce process on your company website.

However they might not have any intention of starting that process just yet.

However, if your business continuously pops up, with really helpful blog posts, which addresses many of the questions that person has, then you are helping to improve the brand awareness of your business.

The company logo, the distinctive colours of your business, and also just the name of your business, will be enough often to sticking that person’s mind.

So, when they do need your product or services you might be the first business they contact, this is why it always worth giving away free information, and spending a lot of time writing the blog posts, because it can help to improve your businesses brand awareness both in Cardiff and further afield.


How our company can help:

We have some of the most experienced, highly knowledgeable and expert SEO consultants working for us in the whole of Cardiff.
We work with many clients the based in Vale of Glamorgan and Cardiff areas, if you would like a free no obligation quote then why not give us a ring?


So, for those who reckon SEO, is some sort of secret Morse code, let me give it to you straight, at to the point SEO stands for Search Engine Optimisation, which in non-techie speak, is all about making your website soar to the first page of Google.

We are quite simply the experts in this process.

In this roller-coaster of a read, we’re going have a good butcher’s at how Google’s EAT SEO update – is considered by most seo agencies as an absolute game-changer for anyone looking to improve their companies seo. Don’t worry, mate, I’ve got your back. Let’s get stuck in!


1. Google- why did Google roll out the Google EAT update and then the Google E-EAT update?

So, its thought by some, that Google gives its algorithm a makeover more than 500 times a year!.

But every now and then, they drop a whopper of an update (which SEO consultants often call a core update” that gets SEO consultants sitting bolt upright and taking notice, so that they make sure they are using the best SEO methods.


So, how did Google’s EAT Update change SEO?

Back in the summer of 2018, Google.com threw us a curveball called the Google EAT broad core update

In simple Cockney terms, it’s all about ensuring your website content marketing has been written by someone with, authority, and trustworthiness to write about it, in simple terms do they know what they are writing about? Are they an expert on the subject, or are they just writing a lot of waffle?


The main EAT Principles:


 Expertise: Like a seasoned barman pulling the perfect pint, you need to know what you are talking about


 Authority: How do they know what they are talking about? Have they 10+ years experience in that business sector? Have they got a degree on the subject, or have they written a long book on the subject?




Why should your SEO agency know about EAT?

Google uses EAT it as a benchmark when they’re judging if your website’s the bee’s knees or just old tosh.


Google’s Quality Raters


You see, Google’s employs ‘quality raters’ who scrutinise content marketing to see if its well written or not.

Making your website More ‘EAT’-y


Get this: It isn’t just about slapping some words together to write say 1000 words a week, to try and improve your companies SEO. You’ve got to ensure they resonate, they’re accurate, and they’re trustworthy.



What exactly is SEO?


SEO, or Search Engine Optimisation, is about boosting your website’s visibility in search engines, like Google.co.uk or Bing. It’s making sure your site is the first thing folks see when they’re having a gander online.


Why’s Google updating so often?


Google’s always aiming to provide the best user experience UX.



Why it’s time to up your EAT game!


4. The EAT roll call: Who’s up and who’s down?

After this major Google update, some sites felt like they’d won the lottery and moved up, while others felt they’d dropped their ice cream cone on a sunny day- you know that feeling, about to take a lick on chocolate chip ice cream, and it lands on the floor! Well that’s a bit like the feeling a company gets, when website drops down Google’s ranks after a major Google algorithm update.

Maintaining top-notch EAT isn’t just about showing off that you’re an expert, on whatever it is you sell, such as various car engine oils, and writing endless articles showing off your knowledge on all things about “fully synthetic oil” its about being as “helpful” as possible, so sure you should be an expert, and know what your talking about, but can you convey this so it helps the shopper? Is it written in a language they will understand, or is it just too, well complicated?




What’s this EAT malarkey all about?

It’s Google’s way of evaluating if a business is publishing quality content marketing or not. EAT stands for Expertise, Authoritativeness, and Trustworthiness.

Are all sites affected by the EAT update?

Particularly those in the YMYL category (Your Money or Your Life), but really, all websites should take note if they want to stay in Google’s good books. So, for example, it doesn’t matter if you sell ski boots, or wood burning stoves, the advice you offer your customers should be top quality.

How do I know if my website’s a YMYL site?

If you’re dishing out advice or information that can majorly impact someone’s life, their health, finances, or safety, you’re business could be deemed as YMYL business.


What happens if I ignore EAT guidelines?

You risk falling out of favour with Google, and if your website doesn’t use white hat seo methods, well, your website could get “de-indexed” which just means, removed from Google’s organic results.

How do I make sure my website is EAT-compliant?

Prioritise content written by experts, so, if you have an expert sat in your company, tell him to to have a meeting with your marketing team, so the two heads can be put together, to create well written work, because it will combine expertise of the employee, and also the seo companies’ knowledge of how to improve the seo of that page as well. Regularly review and update your content marketing, and ensure you back up all your claims.