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It’s critical when writing content marketing, to ensure your work is written so it sounds natural when it comes to SEO copywriting. Stuffing your keywords into your written work, in order to game the search engines will not only generate low-quality content, but it will most likely lead to a penalty from Google. So, how can you ensure your content marketing is written in a natural way.

So what do we mean by that? Well, lets say you’re a solicitor, and you specialise in the area of family law.

You want to rank as high as you can for divorce solicitors, whats best is to offer high quality advice, written in a way as if you were talking to a real human.

The opposite to this, is to write low quality work, which you overly mention phrases that you want to improve your seo for, such as divorce solicitors. This is implementing substandard seo, and will result in a penalty, which simply means that your company may get removed sometimes completely from Google.



So Here are a few tips:

Choose your keywords, and if you don’t know how to do this, hire an seo agency to help – Don’t try to stuff keywords, lets say “luxury dog food” into your content marketing. Carefully write your content marketing in a way that sounds natural.


Use related keywords – so If you’re struggling to include your main keyword in a way that sounds natural, try using related keywords, so for example, “organic dog food”. These are terms that are closely related to your main keyword, which might be “luxury dog food” or “premium dog food” and can often be used interchangeably.


Create valuable content marketing, the best way to ensure your content marketing is natural and keyword-rich is to simply create great content marketing and truly useful to the reader- so think of the questions your customers ask, such as “which is the best dog food for a rottweiler?” and write answers which the reader will find useful. Write on topics you’re passionate about, and be sure to include plenty of valuable information. The more helpful and informative your content marketing is, the easier it will be to naturally integrate your keywords. Make sure its white hat always.

So, there you have it – a few tips to help you keep your SEO copywriting natural. Be sure to choose your keywords wisely, use related keywords when necessary, and always focus on creating valuable content marketing. Do this, and you’ll be well on your way to achieving success with your SEO efforts.

So, if I haven’t got time to write all of the content marketing- how do i choose the right digital marketing agency?

There are a lot of digital marketing agencies out there, here in Cardiff alone there’s hundreds of companies, and choosing the right seo agency, well can be tricky. Here are a few things to keep in mind when making your decision, yet we have to say, this is just some of the things to think about, ultimately you have to hire a white hat company that delivers top quality work.


– Make sure the agency has a good understanding of your business and its marketing goals. They should be able to provide you with a customised plan that outlines how they will help you achieve your desired results. Make sure that all of the seo work mentioned is white hat.


– Ask for case studies, or examples of their work, and whether you can call some of there existing clients?This will give you a good idea of their seo abilities and whether or not they are a good fit for your company.


– Be sure to ask about how experienced they are at implementing white hat seo –   we have been doing it for over 10 years.. These are all important components of a successful digital marketing strategy.


– Get many quotes from several agencies before making a final decision. Be sure to compare apples to apples, and don’t be afraid to negotiate.


Choosing the right digital marketing agency doesn’t have to be difficult- just make sure the work is top quality. By keeping these tips in mind, you can find an agency that will help you reach your business goals.

Guide To Content Marketing


If you don’t know what content marketing is, or even if you’re a seasoned veteran writing 10,000 words every day, it never hurts to brush up on the basics. After all, the landscape of content marketing is always changing, and what worked last year might not work this year.  So, without further ado, here is your beginner’s guide to content marketing!

Content marketing, in a nutshell, is about helping your customers, so for example, if you are a dentist, you might hire an seo company, like ours, to write “how to make your teeth straighter”- we may then improve the work as time goes on, reducing bounce rates, getting quality backlinks, and also making the onsite seo better.

It’s possible that if the work is well written that you’ll get someone to subscribe to your email newsletter, purchase your product, book a visit to say your dental practice, or simply read your blog article.

Content marketing is not a new phenomenon by any means. In fact, content marketing has been around for centuries! One of the earliest examples of content marketing is John Deere’s The Furrow, a magazine that was first published in 1895 and is still being published today. The magazine provides information that is relevant to farmers and agricultural businesses, all while promoting John Deere products.

Nowadays, there are many different types of content marketing that your business can use to enhance your digital marketing, including writing very long blog posts like this, adding evergreen content marketing, infographics, e-books, and more. The possibilities are endless! Just make sure the content marketing is white hat.

The most important thing to keep in mind when creating content marketing is to make sure that it is valuable and relevant to your target audience.



Anchor text is the visible, clickable text within a hyperlink. It’s the portion of the link that you can see and then click, and your taken either to another internal page, or a completely different website.

So, for example, you might be on an estate agent’s website, then you click a link to “mortgage advisor” that they recommend, which might be a separate company, so the backlink takes you to the other website.

When constructing links, webmasters have a choice of which anchor text to use.

Anchor text is also a part of organic SEO since it allows search engines to identify what that page is about- for example, anchor text that reads “classic cars” is going to be about that, so anchor text which reads “click here” – well, that’s not very useful.

So if the anchor text reads, “mortgage advice ”, well, this gives a really good idea about what the website and business is offering. Yet the anchor text should be written in a white hat way. If a page has the anchor text “cheap shoes,” Google will infer that the page is about cheap shoes. So whether its cheap shoes, or something else you sell, you must make sure the anchor text is written so that it follows white hat seo methods. This goes for all of the seo that you do, it should always be white hat

So in summary, always make an effort to utilise descriptive anchor text, yet make sure it’s written in a white hat way.

What is an “internal” link?

An “internal” link is simply hyperlink which points to another page or resource on the same website or domain, so for example, if you are a construction company here in Wales, you might have internal links to “attic conversions”, “house extensions”, and building “new houses” which are the different pages on the same company website.

Internal links are used to help visitors navigate a website and find the information they are looking for. They can also be used to help search engines index a website by providing links between pages.

If you have a website with multiple pages, you can use internal links to help visitors move from one page to another, or to different blog posts you’ve written.

So for example, if you have a page about cat food, you could create a link to a page about dog food.

This would be an “internal” link because it is linking to another page on the same website, although you sell pet food, your linking to the different types of items food that you sell, which if done right, that’s in a white hat way, it could help improve your organic seo.

Internal links are usually created using anchor tags. An anchor tag is a piece of HTML code that contains the URL of the page that you want to link to. For example, the anchor tag for a demolition company might look like this:


<a href=”http://example.com/abc”>demolition</a>


The href attribute contains the URL of the page you want to link to. In this case, the URL is http://example.com/abc. The text between the opening and closing anchor tags (demolition) is what will be displayed on the page as the link.

When creating internal links, it is important to use descriptive keywords within the anchor text, yet in a white hat way.

This will help visitors understand what the page is about, and it will also help search engines to index your website.


What are backlinks?


A backlink could be from an external website that links to your site, or it could be an internal link from one page on your site to another. Backlinks are important for search engine optimization (SEO) because they help search engines determine the quality and relevancy of a website or web page.


The more high-quality (white hat) backlinks a website or web page has, the more likely it is to rank higher in search engine results pages (SERPs). Backlinks are one of many ranking factors that search engines use to rank websites and web pages. Other factors include on-page optimisation, content marketing, user experience, such as your companies bounce rate, and more.


If you want to improve your website’s organic SEO, it’s important to understand what backlinks are and how they can help your website. Keep reading to learn more about backlinks and how they can benefit your website.

As a business owner, you will probably already know that content marketing is important to your marketing efforts. But what exactly is content marketing, and how can you be used to improve a company’s organic seo?

The goal of content marketing is to offer useful advice to clearly defined audience, so for example, “how to start the divorce process”- so by producing, distributing valuable, relevant, content marketing with the aim of making your companies website improve its organic seo.

To put it simply, content marketing is all about using content marketing to quite simply get more customers (that’s if the work is done right, by that we mean it has to be white hat).

Content marketing is an ongoing process that includes creating, publishing, and distributing your written work, which has the aim of helping potential customers understand your products or services and why they should buy from you.

The aim is to therefore offer advice, but also show clearly that you are an expert in that area. So for example, if you run a dental practice in Cardiff, you might hire a leading seo company in Wales, like us, to write content marketing about veneers, teeth whitening and also straightening, so that we can improve where you rank on Google, for these important terms.

To do that, its not just explaining that you offer these services, you also have to offer advice, in the way of content marketing, which shows, that you are an expert, but also offering answers to commonly asked questions.

If the work is very high quality, then your business may move up the ranks.

It’s important to note that content marketing is not the same as advertising. With content marketing, you’re not trying to sell anything directly. Instead, you’re providing valuable written information that will help your audience make informed decisions about their purchasing decisions.

So for example, how the teeth straightening process works, how long it takes, the different methods, costs involved, and your dentists experience in this sector. So a good seo agency will know its about offering advice, that’s been written by an expert or with the help of one, as if the work lacks any real quality information, then what will happen is it could damage your organic seo, the work must therefore be high quality.

So are you still wondering, well how will content marketing help improve my organic seo, well here are a few ideas:


– Use content marketing to drive organic traffic to your website or blog. This can be done through search engine optimisation (SEO) strategies like keyword research and creating informative and well written posts, like this. Think of the sort of questions your customers ask your business, and then offer the best advice you can. Writing content marketing takes a lot of time, if it done right, this is why so many cardiff businesses, hire us, as we have copywriters who can do this work.

– Use content to generate leads and sales, so for example write a really good blog posts, “7 reasons why you should use our dental practice”- then add a call to action at the end, so basically a button or text, or simply a phone number, to encourage people to ring you once they’ve read your work.


Can be very effective, if its high quality

Content marketing can be a powerful seo tool for any business owner if its quality white hat work. By creating and distributing valuable content marketing, you can attract more people to your company’s website. You may generate more leads and sales. So, what are you waiting for? Start planning your content marketing strategy today! We can help, as a well known and established welsh seo agency we can help improve your organic seo.

What is content marketing?

So, the main objective of content marketing is to write valuable written text, in order to attract the write shoppers – and eventually to generate profitable consumer action. Yet again the work must be White hat.

For the work to be white hat:

–        You must follow the most up-to-date white hat seo methods

–        Follow Google’s Webmaster Guidelines


If you’re simply not sure where to begin with content marketing or if you’re searching for some new ideas, why not give us a ring? With many copywriters who do this work everyday, we can produce quality written work for you.  

Thinking of doing the work yourself? Here’s how to get started with content marketing

If you’re new to content marketing, the process may appear difficult at first, yet its really important that whether your writing your first piece of content marketing, or you’ve just published one thousand pieces of content marketing, that every single one follows white hat seo methods.

So here’s some quick tips, to help you get started:  


1. Define your goals.


Before you start creating any content marketing, it’s important to know what you want to achieve with it. What are your business goals? What kind of impact do you want to make? Once you have a clear idea of your goals, you can start developing a strategy to reach them.

So for example, if you run a law practice, lets say in Cardiff, and you offer advice in relation to family law, well, you might say, we want to help people through the divorce process. So how do we attract more people, who are about to embark on a divorce to our website? Well, the answers simple, you start offering advice, such as “how to start the divorce process in wales”.


2. Create a content calendar.

One of the best ways to stay organised and on track with your content marketing is to create a content calendar. This will help you map out what you want to publish, when you want to publish it, and where you want to promote it, for example on Facebook. Having a plan will make the process much easier and help you stay focused.

Also it will help you to stop writing about the same stuff, you can think about different services / products that you may wish to talk about.

This is important, as a mistake a lot of seo companies find is, when a business has had a go at improving their cardiff seo, that they may have focused way to much on just one service they offer.

So for example, if you run a family law practice, you may have focused too much on trying to improve your seo for the term divorce solicitors.

When in matter of fact, you might really want to promote, making wills, collaborative law, making a prenuptial agreement and so on.


3. Promote your content.

Once you’ve published your content marketing, it’s time to start promoting it say on Facebook, via Instagram or via lets say Twitter.

So there are a number of ways to do this, including social media, e-mail marketing, and paid advertising. Pick the channels that make the most sense for your business  



SEO, or search engine optimisation, is a critical component of any effective online marketing strategy.

Whether you’re trying to boost your site’s visibility on search engines like Google or simply increase the number of people who click through to your website from the results page, SEO can, if done right, help you to obtain more organic visitors.

If you’re new to SEO and looking for a guide that will walk you through all the basics step by step, look no further than The Beginner’s Guide to SEO! In this comprehensive resource, you’ll learn all about the different aspects of SEO, including keyword research, link building strategies, meta tags and descriptions, and much more.  

SEO, or search engine optimisation, is the practice of optimising a website to rank higher in search engine results. SEO can be used to improve the visibility of a website, which can lead to increased organic traffic and more customers.

What is SEO?

SEO is short form for “Search engine optimization”. It is a long-term marketing strategy employed in order to improve a websites visibility and organic search results in google and other search engines.

SEO includes optimising both the on-page and off-page SEO factors of a website in order to tell the search engines what the website is about and make it easy for them to index it. SEO is often employed alongside other online marketing, such as  paid advertising, social media, email marketing, etc.

When done correctly, SEO can result in increased organic traffic to your website, can if done right , lead to better quality leads, and higher conversion rates. SEO is not a quick fix solution and results can take months or even sometimes years to achieve; however, with the right SEO strategy, you can reap the benefits of improved search engine rankings, if done right,  that come from SEO.

SEO is a marketing strategy used by businesses all over the world to improve their visibility online and boost their organic search results.

There are many different factors that go into SEO – some are on-page SEO factors, such as optimising your website’s content, title tags, headings, image alt text, etc., while others are off-page SEO factors like building quality links and engaging with your audience on social media.

If you’re looking into SEO and want to learn more about how it works and what it entails, contact our SEO experts today. They can help you develop a custom SEO strategy tailored to your business’s unique needs and goals.  

Why is SEO  important?

SEO, or search engine optimisation, is an important aspect of running a successful online business.

SEO involves optimising your website and content in order to rank higher in search engine results pages – or SERPs – which helps increase the visibility and traffic to your site.

There are many different factors that go into SEO, such as using the right keywords and backlinking strategies, but ultimately it all comes down to providing quality content that people find useful and engaging.  

Whether you’re running a small business or a large corporation, SEO may well be an essential part of your overall marketing strategy. By investing in organic SEO now, that’s delivered by a respected seo agency like us, and of the work must always be white hat, and top quality,  you can help to improve where your company ranks.  

SEO is a complex and constantly evolving field, with many different strategies and techniques that can be used to gain visibility in search engines. While some SEO tactics are considered “white hat,” or ethical, others are considered “black hat,” or unethical.

White hat SEO refers to the use of safe and legitimate methods to improve a site’s ranking in search engine results pages (SERPs). White hat techniques include things like creating high-quality content, optimising titles and descriptions, and building links from other reputable sites.

Black hat SEO should be avoided at all costs it employs bad tactics to try to game the system. This can include things like keyword stuffing, creating doorway pages, buying links on other sites, or even hacking into other sites to try to boost rankings- do not use these methods of seo.

Overall, white hat SEO is the preferred approach for most businesses and webmasters.

By sticking with ethical techniques, and following best practices, and always using top quality seo work, you can be sure that your site will rank well in SERPs while still providing a good user experience for your visitors.   

White hat SEO is the use of optimisation strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies. White hat SEO is not just about following guidelines, but is more about the quality of the content and overall user experience.




It’s a question that we very get asked on a very frequent basis, that is, “does the design of my company website, have a direct bearing on how successful the organic seo will be?”

Now, in a nutshell, we would say yes, but it’s a bit more complicated than that, so we will elaborate a bit more later on.

If you’re looking for a short-answer, well here’s just that, a website needs to be well-designed, for the organic seo to improve, otherwise, if the design makes it hard for customers to purchase a product, the bounce rate will go through the roof, the time on site will drop through the floor, and the business will have a lot of abandoned shopping baskets.

So, SEO must work hand in glove with the design of the website, now when we say design must be good, this doesn’t always mean you need to fork out a ton of your marketing budget on website designers, it just means, the website needs to make it easy for your customers to buy products, it must offer answers to questions that they have, plus, it must be relevant.

So, the seo if you like is the engine of a car, it drives things forward, but an engine without a good car body, is useless.

So, this is why the website design must be good, and the organic seo must be strong.



Is it important to have a well-designed website before I start to pay an seo agency to improve my SEO?

Yes, we wouldn’t recommend signing an SEO contract, so paying for an agency to improve your organic seo, unless the web design is of good quality first.

The reason being, let’s say Google Analytics says that your now receiving over 1,000 organic visitors per day, yet the bounce rate is 99%- well this simply means that the seo company may have succeeded in their overall goal of getting more shoppers to your company’s website, yet, with 99% of them leaving on the first page, due to a very high-bounce rate, well, this could be sometimes down to the fact that the web design is very poor.

So, let’s give you an example of what we mean by this, let’s say that you sell ice-skates online, so you’ve paid a web design company to design an e-commerce website, yet the design isn’t very good at all.

So, for example, there’s over 1000 pairs of various ice-skates on your website for sale, yet no way to sort via brand, price or whether they are in stock or not. This annoys your customers, so they leave, to find another company that sells ice skates. So, as you can see, sometimes an seo company can be really good at what they do, that’s to say, they can bring thousands of visitors to your website daily, yet if the design is poor, this could mean the bounce rate simply increases.




Why are company websites, that don’t look very well designed, ranking higher than my company on Google?

This is another question that our seo company gets asked a lot, that is, when you look at Google’s SERP’s, and a business checks where they rank, and they see for example their 7th, they may start to evaluate which businesses rank above them.

And when they start to look at the other companies, that rank above them on Google, well, they may think, my website is better, its better designed, it looks better, why are we not at the top of the SERP’s?

Well, the simple answer is this, sometimes a company website will look dated, yet, it might still be very good at answering a customer’s query, or just good at selling a product.

Yet there’s a lot more to it than just design, as look as the websites design does what it supposed to, so for example, a divorce solicitors website states where they are based, the solicitors that work at the practice, and also some customer reviews, then the website design might be good enough to answer what the customer is looking for, it gets more complex when you start to think about the SEO, because Google, and other search engines, such as Bing, use “ranking factors” to work out how good the companies seo is.

Now, there are thought to be in excess of 200 different ranking factors which Google’s algorithm uses in order to calculate how good or bad a company’s seo is, so these are things like the companies’ backlinks, now these can’t be weighed up if they are good or bad just by a customer looking at the appearance of the homepage.

No, ranking factors, like backlinks, business citations, and AI can’t therefore be measured just by looking at the design of a site, SEO tools, such as AhRefs, and other tools, such as Google Search Console need to be used, in order to work out how good the companies organic seo is.

So, as you can see, where a business ranks in Google’s SERP’s is not solely worked out by Google algorithm on the basis of just the websites design alone, no, that’s because its also calculated on the strength of the organic seo as well, therefore the companies ranking factors will also ultimately determine where the website should rank.



Will Google rank my companies website, based solely on its design?

No, Google will also use “seo ranking factors” which the strength and quality of will be calculated by Google’s algorithm, to determine how good the companies seo is, and then Google will rank the business accordingly in the SERP’s.


How we can help:


Here in Cardiff, we have many brilliant web designers, seo consultants, and also link builders which all work for our seo company. There are indeed many seo companies to pick from, however we believe we have the edge over many, as we offer quality white hat work, plus we offer competitive prices.


For a no obligation quote, why not call us?



It’s a question that business owners will have most likely thought about for a great deal of time, that is, should they hire an agency or complete the SEO work inhouse?

This is a question that needs much deliberation, as normally SEO agencies will ask for SEO contract to be signed, and obviously hiring a team inhouse will mean contracts of employment are needed, so neither decision is one which is made without weighing up the pros and the cons of each.

The pros and cons of hiring an SEO agency

We are going to begin by weighing up the pros and cons of hiring an seo agency, now of course, this is what we are, yet we will try to be as less biased as we possibly can be.


Some very talented teams out there

Its fair to say that across the U.K there’s tons of really good seo agencies, some serve multinational businesses, which turnover billions per year, so as you would expect, the seo companies must be good if there to offer their services to these businesses.

Should be keeping their skill-set sharp

Google rolls out updates on a very regular basis, this simply means that the algorithm often sees many adjustments.

For this reason, you need an SEO agency that has its finger on the pulse.

A lot of time needs to be spent studying Google updates

Large Google updates, such as the “Google Hummingbird Updates”, or the “Google Panda updates”, or let’s say the “Google Penguin updates”, well, this means that any good SEO agency should spend a lot of time reading about what the updates means.


There are some truly awful seo companies out there, that’s for sure, yet there are obviously some rather brilliant companies as well. This means that what your company needs is a highly experienced team, and there are many businesses that can offer top quality work.

Therefore, whichever agency you hire, you’re going to need a company that’s good a building backlink, brilliant at writing content marketing, and good at technical seo as well, there’s many agencies which are good in these areas, its just a matter of hiring the right agency.

The SEO work you need, therefore needs to be white hat, and all work should always follow Google’s Webmaster Guidelines.

The cons

Here are some of the cons of hiring an SEO agency:

Can be expensive

Some seo companies, like ours, well are really good at what we do, therefore, its safe to say that we don’t come cheap. This might not be considered a downside to hiring an agency, as in reality, this applies to any business which offers a valuable service.

However, what might be considered a downside is the fact that the costs might be too high for some businesses to afford.

Might be far away

You might hire an agency which is based far away, which may mean that when meetings are needed with your seo, well, it might be a long train journey to meet with the business.

Delay with messages

When you have an internal seo team, so by that we mean their directly employed by you, well, its easy to walk over to their room and have a chat about how well the SEO is going.

Also, if the staff are directly employed, well, it’s a piece of cake to say arrange a meeting, however, if you were to hire an agency, well, it might be a few weeks before they can meet, they might be slower sometimes to write back to e-mails, simply because they might be managing many businesses seo.

Serving many other companies

So this leads us on nicely to our next point, that is, seo agencies normally work for a wide range of different businesses, for example your SEO manager, that your used to dealing with at the agency, well, they might be talking to a law firm in the morning about their SEO, then a dentist in the afternoon, so an seo business is normally dealing with a lot of different clients.

Therefore, their time needs to be often set in a calendar, so they know what they are doing and when, however, with having staff inhouse, they are obviously just working for one company.

Might charge an hourly fee for extra work

An agency might have a set hourly fee which is charged when extra work is agreed, therefore if your monthly seo retainer is set at say £1000.00 a month, this might cover 30 hours say a month, and when this is exceeded, because the customer has requested more work, a fee might be owed.


So, if you’re currently learning about SEO, then you are more than likely will have heard about backlinks.

As if you were to click on most leading agencies websites, well their bound to have devoted a ton of time to talking about backlinks, what they are, why there useful and why you need quality backlinks.

However, some of these articles, well they can sometimes be a bit long-winded, and leave some readers reaching for an aspirin to help soothe that headache, so we thought we would write an article that’s a bit shorter, to the point, fills you in on most of the important details, without over doing it.

So here we go…

Backlinks are a big deal, in matter of fact, there a key ranking factor


Well, you know how a petrol car going to run a bit rough if you’ve stuck poor quality fuel in the tank, well this is the same when it comes to trying get your website to the top of Google, if you haven’t got good links.

In a nutshell, if you want to get to the top of Google’s SERP’s, or if you’d even be happy with just being ranked on the first page somewhere, well more often than not you’re going to need backlinks.

Now, we refer back to when we mentioned a petrol car needs quality fuel to run right, well with backlinks, you need to focus on building the right backlinks.

That’s backlinks which are quality, so that when Googlebot comes along, and “crawls and indexes” a page, it spots the link, and the link is deemed as excellent.

So, just remember this, quality and relevant links help your seo, rubbish quality backlinks don’t, they can damage your seo. So, when your busy in Cardiff phoning around all the various SEO agencies, make sure you hire one that builds top-quality backlinks.

You must demonstrate to Google that you are an authority

Imagine for just a second that you run Google, or another search engine for that matter, every business under the sun is going to say, they are an authority on the services and products they sell, right?

So how do you decipher which websites should rank at the top of page one, and which ones rank on page 10 of Google?

Well, one way is to see which businesses / websites have the most backlinks from other respected websites.

So, for example, if you run a major brand, or your just simply are really good at what you do, you’re likely to get linked to.

So, for example, let’s say you’re a British brand, you make real high-quality car waxes, polishes and also other products to help clean a vehicle.

These are therefore not your run of the mill items, there really high-end, and as such major car brands endorse your products, as they are used at car shows.

Other retailers, for example companies that restore cars, promote your products, plus also bloggers who are enthusiasts of high-value vehicles also state how good your waxes are.

Now, there’s an opportunity here, that’s for your SEO agency to contact each company and ask for a backlink, and as the businesses which promote you are relevant, they have real high-quality brands, then these links will be quality.

Remember this as a golden rule of backlink building, Google only wants quality backlinks, its these links which will help improve your organic SEO, low-quality links will damage your online marketing.

So, only build quality links!


Okay, but what are backlinks?

Well backlinks are just a link from one website to another, it’s as simple as that. However, it gets a bit more complex when you need to consider if the link is quality, if its do-follow, if its no-follow and how the anchor text should be written.

So, backlinks need to be high quality, but they should be built by somebody who knows what they are doing, as if they get it wrong, well the business could incur a penalty.

So, when taking into account all of all the other ranking factors, how important are backlinks?

Well, in matter of fact, there really important, that’s because good quality backlinks send what is called “link-equity” through to a page, and some believe this filter through to the rest of the site?

So, what does that mean?

Well, let’s say a household brand links to you, it’s a top-quality business, so when it sends a backlink pointing at your website, let’s say the homepage, then this helps improve the seo.

So, think of that link like you would an electrical wire, it passes “link-equity”-lets just think of that as electricity for a second, well let’s say you don’t get just one good link, you get thousands linking to you, yes you guessed it, you don’t just now have a trickle of electric, enough to power a light-bulb, nope you now have enough link equity that things become high voltage!

Obviously in reality backlinks don’t pass electric, but you get our point, they send link equity, so as long the agency you’ve hired has built quality links, well this can help your seo.

Gary Ilyes confirmed this way back in 2017, that quality backlinks, well, there still very important, in matter of fact there one of the most important ranking factors.

So, your saying, if you accumulate enough backlinks this will help to improve a company’s organic seo?

Well, backlinks are important part of seo, that’s if their quality links, however, they are most certainly not the only ranking factor, for example, your company’s website needs to be fast, you need to have good quality content marketing, plus the onsite seo, such as page titles, well they all need to be done right. So, to answer your question, there’s over 200 ranking factors, these must be improved as well, but yes, backlinks are still important that’s for sure.

How does building quality links relate to Google’s EAT Guidelines?

Well, you may have read in our other seo blog posts, where we discuss how Google’s EAT Guidelines need to be thought about, before you implement seo, but now, well you may be wondering how does this connect to link building?

Well, if your company has a lot of quality backlinks, so let’s say you’re a solicitor, and you earn hundreds of links from solicitor websites, business awards and also links from places where you’ve received training, well, these links if they are quality can help to boost your “authoritativeness”.

So, let’s say there’s two solicitor practices, and let’s say there both based on the same street, yet someone in Cardiff needs a lawyer, so they ask Google to find a local business.

Now, one business might be paying a rather brilliant SEO agency, like us, to help improve their organic seo by building backlinks. Because that business therefore has quality links, built by us, they will have more “link equity” flowing to each page we build the backlinks too, this way, we can then help to move that page up Googles ranks.

Business two, that hasn’t paid for any seo, well they might have no links, so there’s no link equity, and therefore this means that the seo is weaker, so it might not rank anywhere there the first page, that’s despite that business being based on the same street, as the company that’s paying us to improve their seo.

How our agency can help your business:

Here at this seo company we don’t just build backlinks, we instead help businesses to improve their organic seo. We work with many businesses in Wales, by implementing quality seo.




So, you’ve invested in having a brand-new website designed, and you’re absolutely over the moon with the final design.

You are now ready to progress to the stage of optimising the website, so you’ve been a busy-bee calling all the various seo companies within Cardiff.

For this work, you’ve decided to appoint an SEO agency, but before you choose which agency you would like to hire, you’ve simply asked the various different companies for an estimate of how long it would take them to get your company onto the first page of Google.

You know the keywords you want to rank for on Google, so you have now asked, the Cardiff SEO companies to give you an estimate as to how long it will take to get your company onto page 1 of Google.

Yet to your surprise, you quickly find that the three agencies that you contact, all state different timescales, and seem quite reluctant to put an accurate date on when they can get your company onto page 1 of Google.

Now as a business doesn’t want to encounter ambiguity, instead you want to know exactly when your business is likely to reach the first page.

So, you’re wondering why the various agencies you’ve contacted are being so vague.

However, as this article will explain there is often a justifiable reason for why they cannot give an accurate timescale. In short, Google’s algorithm will rank websites depending on the strength of the SEO, now, if you’re just starting to pay for seo, yet your main competitors, well they’ve been forking out for years, you can see, there’s often a huge mountain that needs to be climbed before a company can even think about getting on the first page.

We therefore put our minds together at our agency, and thought we would write quite a thorough article, which explains all the different factors way which influence how long it will take the business to get onto the first page

It depends on so many different ranking factors

First things first, all the different businesses that are ranked currently on page 1 of Google, have been ranked their depending on how strong the companies are ranking factors are. Ranking factors are backlinks, but there are many others as well.

Now have a guess, how many ranking factors you believe there are? Do you believe there are just one, two or perhaps three?

Nope, in matter-of-fact there’s a huge amount of different ranking factors which Google’s algorithm uses in order to calculate how strong a companies seo is. There are thought to be over 200.

So, as you can see because websites are ranked depending on over 200 different ranking factors it’s very hard to give an estimate of how long it will take a brand-new website to rank on the first page.

That’s simply because even though one company might be getting out of the starting blocks, by that we mean just starting to pay us, there will be competitors who might have been working with Cardiff seo companies for a very long period of time, often many, ,many, many years, so there’s often huge amount of ground to cover, before we or any other marketing agency can catch-up.

You do have to be super patient

One thing is for sure and that is this, if you are in a mad rush to get your business onto the first page of Google’s SERP’s, we would say that organic SEO is most definitely not you! It’s a slow process, so if you want results overnight, we would say don’t invest in SEO, think about another form of marketing.

And why would we say this, as we are marketing agency ourselves?

Well the simple answer to that is this, SEO a very slow process, it can feel as though some months that things are moving forward at a snail’s pace, and that sometimes because your competition is so strong, they will take a lot of work to beat.

Now obviously this is not something that business owners are going to want to hear, you don’t want to hear that it’s going to take a long time to get onto page one of Google, and that often it can take a large amount of investment to get there, and the process can’t be rushed- but we would rather be honest with you.

So the more honest digital marketing agencies will level with you, we will say that there is a huge uphill struggle often to catch up with the competition, and that  if the competition are strong then its likely to be a long road before you do see results.

So if an agency meets with you, and says this, it is sometimes not to deter you, or to say that you shouldn’t invest, they might just be being realistic with you.

Why does it often take so long for businesses to get onto page 1 of Google?

It takes so long simply because sometimes the competition are just super strong, they may have invested for a huge amount of time, and also large amounts into their organic SEO, so to knock them off the top spot, well, often it’s not going to be an easy thing to do.

Plus, some businesses can afford really good SEO agencies, like Top Space, that doesn’t just have one person, but people to help build links, to write quality content marketing, plus also to make sure the technical seo is done right.

The work must always be super high- quality, so never cut corners!

You will always have those businesses that have financial pressures on their head, the need to be up and running as soon as possible, they want to be on the first page of Google as of yesterday, but if you cut corners to get there, in terms of how you implement your organic seo, well you more than likely to be impacted by a penalty.

So don’t cut corners, invest in quality

Google’s algorithm

The algorithm which Google uses is very clever, any agency or company that thinks it can cheat Google’s algorithm is being naïve, and if you do implement rubbish seo, well your more than likely to be impacted by a massive penalty.

Why you need a quality agency

No matter if you sell aluminium ladders online, holidays, or high-performance cars, you are more than likely going to need an SEO agency in Cardiff to help, that’s exactly where Top Space can help.

We have copywriters, SEO managers, link builders, and much more, so if you’re on Google, and you’re looking for a “SEO company” or a digital marketing agency right here in the green, green grass of Wales, well why not call us?







It’s a question which digital marketing agencies like ours is often asked, that is why is often a large proportion of the marketing budget spent on content marketing?

Plus, this question is normally followed up with, “who judges if the content marketing is good quality or not?

In this article we will discuss how Google’s algorithm decides if the content marketing is quality or not.

We will also look at why reducing bounce rates is important, and why a lot of time and also effort should be spent on generating high-quality content marketing.

Often a lot of businesses struggle to understand at the start of the SEO process is, why they are spending so much time giving away free advice via writing long content marketing articles? For example some articles might be excess of 3,000 words.

This can confuse a lot of businesses, especially for example if they normally charge per hour their advice, such as you would expect in the solicitor’s practice.

So this article will explain why content marketing needs to be high-quality, who judges whether it is quality or not, and why you should aim to provide top quality content marketing.

So how does Google’s algorithm work out if the content marketing is quality or not?

Here’s the thing, so many marketing agencies in the past, used to write content marketing rather quickly, believing falsely that the name of the game was quantity. Yet, if you were to take the strategy that quantity is more important than quality, then you would now be mistaken.

It’s now no longer about “quantity”, as if your business focuses on quantity too much, rather than on quality, the business is likely to incur a penalty. For example, so many businesses have incurred Google Penguin penalties, because lets say the content marketing is content thin, or they have made the massive mistake of using “spun articles”- which is a major no, no!

Google’s algorithm

It is Google’s algorithm which decides where a business should be ranked on Google, and this is done through computing how strong your businesses “ranking factors” are. Now its important to remember this, that content marketing is only one part of the SEO process, and to remember, that a lot of agencies, like ours, believe that there are over 200 seo ranking factors,

This often means that a lot of work needs to take place by your chosen marketing agency often to get a business anywhere near the first page, that’s to say SEO may need to be delivered every single month in order to improve your organic SEO. And a word to the wise, only invest your companies marketing budget into top-quality seo, as anything less could damage your businesses seo.

A huge part of this process is writing good quality content marketing, the algorithm will then work out whether this work is quality or not.

It does this to a mixture of “AI”, that’s artificial intelligence, monitoring whether that page or post is answering the query or not.

This is achieved through monitoring “bounce rates”, how long a shopper spends on your website, and also the algorithm will look at the quality of the incoming backlinks, that’s the backlinks that lead to the website, now these are just some of the important ranking factors! There are many others.

Make sure that the work can get indexed

First things first, make sure that the page can get indexed by “Googlebot”, if it can’t get indexed, for example there is a “no-index tab” switched on, then this means that the page can’t be displayed in Google.

Aim to offer the best possible answer that you can

The name of the game is to offer the best possible advice that you can.

Yet, let us explain to you how difficult that is today, let’s say you are setting up a new brand, and you are selling luxury coffee online.

Obviously your not going to just face one or two other competitors, it’s likely that you will face thousands of competitors.

Now, how does Google algorithm differentiate your business from all the others?

Which one will rank number one on Google?

Which businesses will rank of page 10 of Google? How does Google decide?  How does the algorithm work out where to rank a company?  

Well it does this on the basis of the quality of your on-site and also off-site SEO.

The huge part of this is “quality content marketing”, so if your answering queries your customers often ask you, and you are keeping shoppers on your website for a long time, you have a lot of really good quality backlinks, the on-site SEO is also done to a good standard, then you can start to improve your seo.

However, with that said so many businesses get this process wrong, the cut corners and they don’t follow the rules this result in penalty!

Always follow white hat standards always.

Why “keyword research” is so important

You should carry out “keyword research” in order to help your SEO efforts, this to make sure that you understand all the different keywords that people use to describe your business. For example, a solicitors practice, might be called “lawyers” or “solicitors”.

Write an accurate meta title and meta description

Don’t let an automated program write the “meta titles” and “meta descriptions”, instead we here at this agency write these ourselves, so that they accurately describe what that page or the post is about.

Give the reader some breathing space by using titles

Don’t add a massive block of text, split the text up by using titles, this is so a reader can go to the part of text that they want to find an answer to.


How our company can help:

We are an SEO agency, we are an established business, and we are based in Cardiff. We can offer web design and organic SEO services.