Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean feugiat dictum lacus, ut hendrerit mi pulvinar vel. Fusce id nibh
Fell Free To contact Us
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean feugiat dictum lacus
Introduction
When you visit your Cardiff SEO agency, they may have mentioned that as part of the SEO process they need to build backlinks for your business.
Now as a business owner, here in Cardiff, you might not know what backlinks are.
Therefore we will explain what backlinks are and why they are important to the SEO process
Let’s say that you run a solicitor’s practice, your solicitors practice might have hundreds of good-quality backlinks leading to your website.
These backlinks might come from accreditations that your solicitors practice has, he might come from articles that you have written that other websites have linked to.
They may also come from business awards, that your business has been awarded.
As long as the backlinks are high quality, they can help to improve your businesses organic SEO.
That’s the say they can send what is called link equity.
Therefore your SEO agency might mention link equity to your company, and if your business has a lot of good quality backlinks then this can mean that a lot of link equity is passed through to a page such as the homepage
This can help to improve where your business ranks
Therefore your SEO company might spend a lot of time building backlinks in a white hat way.
However we must stress the backlinks should be built in a white hat way because if the are not your business could incur a penalty
We run a white hat SEO agency in Cardiff, that’s the say we work with many businesses in Cardiff to improve their organic SCO.
As part of this process, we are often building backlinks for businesses.
We do this by writing high quality content marketing, and adding this to our clients website.
For example let’s say that we work for a online fashion retailer.
We might write an article for a well-known newspaper magazine, we may give our advice on the latest winter fashions, and in return for offering our advice we might obtain a high quality backlinks.
We might equally write a high quality piece of content marketing, written by one of our copywriters which explains the latest clothing fashions this winter
This article might get linked to, and the business might incur hundreds of good-quality backlinks.
We must stress the point that your business should only earn high quality backlinks, because if your business was to incur low quality backlinks then your business could incur a penalty.
If you were to ask any digital marketing agency what is one of the most important ranking factors, that digital marketing agency in Cardiff might say that one of the most important ranking factors is backlinks.
Now as any good agency will tell you, there are over 200 different ranking factors, so backlinks are considered one of the most important
Backlinks should always be built in a white hat way, our SEO company will ensure that we only build backlinks using white hat SCO methods
In order for a business to improve its SEO it often has to have good-quality backlinks
Why should you have a mixture of “do-follow” and “no-follow” backlinks?
We recommend that your SEO agency builds a mixture of do follow, and no follow backlinks. These backlinks must be high quality.
How many backlinks that my business need?
How many backlinks your business requires depends on your competitors, for example if your direct competitors have hundreds of good-quality backlinks then your business should also have hundreds of good-quality backlinks.
However our SEO agency here in Cardiff recommend that you only build good-quality backlinks, that’s because if your business was to build low quality backlinks, your agency was to build low quality backlinks then your business could incur a penalty.
For example, let’s say that you run a construction business, your SEO agency might say that your direct competitors have hundreds of good-quality backlinks. This means that hundreds of good-quality backlinks need to be built as well.
Therefore it’s not about quantity, it’s about quality backlinks must be good quality
Why must the backlinks be high quality
So many businesses make the mistake of thinking that the more backlinks they get the better, however if the backlinks are low quality the business will incur a penalty.
So it doesn’t matter if you are a wedding cake maker or you run a very large solicitors practice, all of the backlinks that you build must be high quality.
They must also be relevant to your business, for example if you run a solicitor’s practice is no point in getting backlinks from a golf club, because the backlinks won’t be relevant
How can your digital marketing agency help
We run an online marketing agency in Cardiff, we work with many different businesses, for example we work with manufacturers right through to large businesses.
We work with businesses that are based in Cardiff Bay, right through to businesses that are based in Llandaff Cardiff.
We can offer WordPress web design, content marketing, organic SEO, link building, local SEO and also PPC.