Introduction

When you have visited your online marketing agency they may have mentioned business citations, this article explains what business citations are

what are business citations and why are they important to SEO?

Your SEO company might have mentioned that they are going to build business citations in order to improve your businesses local SEO.

You may also hear business citations refer to add NAP information, it’s important that your business has NAP information added to business citations, so that this can help to improve your businesses local SEO.

What does NAP mean?

NAP information simply means the name of your company, your company’s address on your company’s phone number.

As any good online marketing agency will tell you, it’s important that all of your business citations are consistent.

For example if you change address, then you should update all of your business citations.

You will find NAP information often on a company’s website, sometimes in the footer of the website or on the contact us page.

Then NAP information should match exactly with the businesses business citations.

If your company needs help building business citations then why not contact our agency stop

Why do SEO agency’s build business citations?

A lot of agencies build business citations the simply improve a businesses local SEO.

So let’s say for example that you make wedding cakes in the city of Cardiff, your agency should add NAP information to your website, they may add NAP information to the footer of your website to the contact us page.

Some agencies might also mark this information using schema markup.

If all of this work is done in a white hat way, then it can help to improve your businesses local SEO.

why must business citations be consistent

all of the business citations must be consistent, that’s the say all of the NAP information must be consistent.

Often when a business changes address, it does not update all of its business citations, however this could possibly negatively impact your businesses SEO.

For example your website might be updated the say that you are at your new company address in Cardiff Bay.

However if all of your business citations are not kept up-to-date, then they may stay to all the business address which might’ve been in the city centre of Cardiff, for example you might have had offices near Cardiff Castle.

Therefore the business citations do not match, that’s the say your website map information is saying that you are based at your new company address in Cardiff Bay, yet your business citations are stating that you have your office location near Cardiff Castle.

Therefore the SEO company should update this NAP information, so that all of your NAP information is kept up to date

are the backlinks valuable?

Often we are asked by business owners in Cardiff whether the backlinks that are different from business citations are valuable.

And often they are not valuable, that’s the say often they are do not follow backlinks.

However often when an agency such as ours is building business citations we don’t do it again valuable backlinks, we do it to build map information.

That’s the say when we build business citations, you want map information written on business directories in order to improve the businesses local SEO

Why does my SEO company keep referring to “NAP” information?

You may hear your digital marketing agency referred to NAP information, this simply means the name of the business the address of the business and phone number the business

why is it important to have map information on my website

you should have NAP information on your company website, we recommend that it is added to the footer of the website and to the businesses contact us page.

We recommend that your SEO company markets information up using schema markup

Why is it important to use a local phone number

many businesses use a mobile phone number, however we would recommend using a local phone number

Why should I keep my map information updated

we would highly recommend that your marketing company update your businesses, business citations, that’s because if your company changes its company name, phone number or address then your businesses NAP information should be updated.

For example let’s say that you run a solicitor’s practice in the city centre of Cardiff, and your business changes its main phone number, then your marketing company should update all of your business citations

What happens if I company changes address

If your company address changes, then all of your business citation should be updated with your new company address in Cardiff will stop

How can your online marketing agency Cardiff help our business

we are an established online marketing agency, we work with many different companies here in Cardiff.

For example we can work with online retailers, right through to manufacturers and also other companies such as solicitors for example.

We can offer such companies web design, link building, content marketing and organic SEO

Which services does your agency offer

we run an established SEO company Cardiff, we can help your business to improve its organic SEO, if you run a business in Cardiff and you would like a quote for white hat SEO then why not give our agency a call today