Introduction

When you were having a company website designed you might’ve heard your website designers mention “anchor text”.

That’s the say they might have mentioned that they are going to add anchor text to your businesses evergreen content marketing.

They may have also mentioned that they are going to add anchor text extensively on the home page so that your customers can find the products or the services that they want quickly.

For example let’s say that you are an electronic online retailer, you might have anchor text on your homepage so that people can quickly click on the electrical products that they are looking for, such as washing machines, fridge freezers and also coffee machines for example.

What is anchor text?

Anchor text is simply the text that you click on in order to follow a link.

So let’s say for example that you are looking to purchase a dishwasher, you land on an electrical retailer’s website, there you will see the anchor text dishwasher on the home page.

You click on the dishwasher anchor text and you are taken to the page which sells dishwashers.

Therefore anchor text is useful to customers because it allows them to find products or services that they wish to purchase.

However it is also used by SEO agencies as well as a way of telling, Google what that page is about.

For example if you use the anchor text coffee machines, then obviously this gives a good idea to that page is about coffee machines.

How is anchor text used in evergreen content marketing

You will often see “anchor text” used in a business’s evergreen content marketing

How is anchor text used in blog posts?

A lots of marketing agencies here in Cardiff will use content marketing in order to improve a businesses organic SCO.

So what do we mean by this, well let’s say for example that your business sells electric bikes.

And your marketing agency writes a piece of content marketing about the 10 bestselling electric bikes in the UK.

Now it would just happen that your business stocks every single one of these electric bikes, so within the blog post which is talking about the bestselling electric bikes, you may wish to use anchor text to take the customer straight to the product page that sells that electric bike.

Now, what is the benefits of this, well somebody who is looking to purchase a electric bike, may follow the backlinks and purchase the electric bike

Why is it important that your businesses anchor text is diversified?

Too many SEO agencies have not used anchor text in the right way, that’s the say sometimes the mention the words or the phrases too much that they want to improve the businesses SEO for.

So what do we mean by this, well let’s say for example that you run a construction business, the SEO agency might have mentioned builders plus the name of the city which your construction company is based too much

Why must anchor text be used in a white hat way?

It’s really important that the anchor text is written in a white hat way, some SEO companies writing the anchor text wrong and this can result in the business incurring a penalty.

Why you should write your anchor text so that it helps your customers to find products?

Let’s say that your online marketing agency writes a piece of content marketing, and your business sells skiing equipment.

You write a detailed blog post about the latest skiing equipment, and you are reviewing the latest skiing jackets.

Your marketing agency writes about the latest skiing jackets, and some of the features that the skiing jackets can offer.

Therefore you may mention features that your customers might not understand, therefore you might use anchor text to refer your customers to a glossary so that they can understand what “Gore-Tex” means for example

You may also sell that skiing jacket, so you may therefore refer the customer to the product page which sells that particular skiing jacket.

Therefore you use anchor text which helps your customers to easily find that skiing jacket, therefore anchor text is often used within written text.

Therefore if your blog post is reviewing say 20 skiing jackets, and you use anchor text to lead the customer to each product, then you add anchor text to help your customers to easily find the product that they may want to purchase

How our digital marketing agency can help

We run a online marketing agency in Cardiff, our business can help your company by offering web design, organic SEO, local SEO we can also offer content marketing as well add link building services.

All of our SEO services are “white hat”, we also employ SEO consultants at our agency, which have over 10 years experience implementing white hat SEO here in Cardiff.