The do’s and the don’ts when it comes to writing content marketing
Introduction
Whether you’re running a swanky digital marketing agency within Cardiff, or you’re an employee and you’ve been tasked by your manager to write a few articles for the company blog- one thing’s for sure, that is the work has to spot on.
Sure, there’s always going to be those annoying seo agencies, that decide to spurt out content marketing articles with the attitude that the quality simply doesn’t matter.
Well, in matter of fact that’s not the approach to take. Google’s algorithm is especially good at spotting work which could be deemed as being “spammy” and therefore low quality.
This means if you’re repeatedly plugging the same phrases over and over again, or your simply writing content that no one wants to read, well sure enough your rankings are likely to plummet.
So this article offers some helpful pointers:
Quality not quantity
Whilst writing your latest content marketing creation, you might think to yourself, hmm how many of these articles do I have to write?
So, you start to look at some of the local competition, and to your amazement you find that they have been busy blogging and adding new articles as regular as clockwork.
You may even dash off to your boss’s desk, eager with the news and blurt out that the competition have been such busy bees.
This is when your boss may decide to make a decision that could have the potential to damage your businesses seo performance well and truly! That’s to say they may state do not worry about the quality and writing detailed articles, instead aim for quantity!
This is like trying to put out a fire with petrol, it’s not going to end well.
Instead when it comes to all things that are seo related, and especially content marketing in particular, instead you must focus on producing quality.
I.e articles that people really want to read, that they will find useful. Not marketing waffle aiming at spamming the algorithm.
For example say you were a manufacturer of a power tool, let’s say a cordless drill, and in order to optimise your website you start thinking about content marketing you could be writing.
Now a really rubbish seo agency would say that it’s important to keep writing about cordless drills, and to keep plugging those terms over and over again. Which is a one way street to incurring a penalty.
So what you be doing instead? Well that’s rather simple, you should be thinking about generating written articles that help your target customers.
So what do they use their drills for? Perhaps a common DIY problem would be how to hang an internal door easily.
If you were to instead write a really interesting DIY article on how to hang a door, and you mention naturally in the writing what cordless drill to use, well guess what? This type of content marketing works a lot better.
The reason being is this, more people are likely to want to read the article, they may share it on social media, and another website may offer a backlink, all this helps a business with its seo.
Must be useful
Our most useful nugget of advice that we can dispense is this, when writing content marketing make sure that the information is useful.
So many businesses get this wrong, writing content marketing that doesn’t, or very loosely relates to the business will not help with the business’s SEO.
Also, sometimes the work is empty waffle, so not really answering any questions, and just written to satisfy a 500 word count.
This is no good, think quality, also offer information that will really help your customers.
