Does your SEO business guarantee results?
Introduction
When we are buying something for our business, say a new desk, well, we expect that desk to be delivered by a set date.
And this is often why when a business owner is investing in SEO, they often expect that as soon as they start paying for seo, they want to see results.
So, with this in mind, some businesses ask each marketing agency whether they guarantee results or not.
And to the bewilderment of some business owners, they quickly find that most agencies do not. Also, the ones that do, well often the business has to be rather cautious that the marketing agency isn’t using black hat seo.
So, here’s why many seo agencies, including ours, do not guarantee results.
Why we and most agencies don’t guarantee results
The simple fact of the matter is your business may be up against competitors that have been investing for a lot longer.
That’s to say, you may have a group of competitors that have recognised that being placed high on Google is important to their business, so they may have started investing in seo many moons ago.
With this in mind, these businesses may have already invested tens, if not hundreds of thousands of pounds into online marketing.
This means that the business may have hundreds, if not thousands of good quality backlinks for example.
This means that the benchmark to beat may already be very high.
So, a start-up business, or a business that wants to start investing right now would be rather unrealistic to think they could catch-up in a very short period of time with such companies.
Also, perhaps, the companies online marketing spend just isn’t even close to want the other businesses are spending. So, in a nutshell, its important to be realistic about what can be achieved with the marketing budget that your business has.
Are your ambitions realistic?
Sometimes some businesses think that organic seo is a bit like PPC. That’s to say as soon as they invest, they expect their business to be at the top.
However, larger businesses especially recognise that this is not the case. It takes a lot of work to get a business onto the first page of Google within the organic business listings. Also, when the business does get there, it’s often a constant slog to try and keep the business there.
And having to implement so much seo work is understandable, as the businesses that are on the first page of Google often have a massive competitive advantage over those businesses which are not.
That is why some businesses are willing to plough considerable amounts of money into SEO.
Why some agencies promise the earth
There are always going to be some marketing agencies which offer super cheap prices, and state that they can sky-rocket your business to the top of Google.
Yet, you must ask as a business owner, why are these agencies offering such cheap prices?
Often it’s because some marketing agencies are using rubbish seo methods which will mean that the business could incur a penalty.
Google penalties
This means that sooner or later your business will incur a penalty if it uses black hat seo. A penalty can mean that your website drops, in terms of where it ranks. If the seo is really rubbish quality, then the website may get removed.
Often business owners do not know that these penalties exist, yet after the website has been hit by a penalty, they will then know what a Google Penguin or Google Panda penalty is.
And often a business will not be able to recover quickly from such a penalty, that’s to say it often takes ages for the website to get back to where it once ranked.
Also, if you pay a marketing agency to fix the problems caused by the penalty, then this may take a lot of time, and therefore cost a lot of money.
For example, low quality backlinks can trigger what’s called a Google Penguin penalty, which will mean that the rubbish quality backlinks will need to get disavowed.
This can mean that a marketing agency may need to spend a lot of time disavowing the backlinks, and therefore this may cost a lot of money.
Can we help:
If your business requires white hat seo, then we can offer your business organic or local seo. Why not give us a ring today?
