Why do SEO companies build backlinks?
Introduction
You’ve probably heard the term “backlinks” long before now- whether that was during a meeting at your marketing agency or perhaps you read it within your seo report, its therefore safe to say most people are already well acquainted with the term.
Yet, even though a lot of business owners will have heard of the term, they may not have the foggiest as to it means.
So, if you want to learn a bit more about backlinks, well, you’ve come to the right place.
What are backlinks?
Let’s say you are looking to purchase flights for your holiday, then you remember that you haven’t booked your car hire.
At what prompts you into thinking you haven’t booked a car is a advertisement at the top of your screen.
So, you click the advertisement, and your transported to the car hire website, and this means you have followed a backlink.
Backlinks are therefore useful as they help people that visit a website, to find another website that may be of use to them.
Yet, when we think of backlinks in the context of SEO, well backlinks then have a different purpose.
The reason being is this, the more quality backlinks your website obtains, the more “link-juice” is sent to your website.
Now its worth keeping this in mind, Google doesn’t just decide where your website should rank on your business’s backlinks alone.
No, the reason being is that most seo companies believe that Google takes into account over 200 ranking signals.
Yet, with that said out of those 200 ranking signals, backlinks are widely regarded as one of the most important signals.
So, in a nutshell, if you want your website to rank high on Google, often your business will need high quality and also relevant backlinks.
You may have already noticed the word “quality” crop up quite a few times within this article already.
And its important that we labour the point that quality is important when building backlinks. The reason that quality is important is if the links are low quality, then this can result in the business incurring a link penalty.
Google’s link penalty is referred to as “Google’s Penguin” penalty. The main reason that your business should always build quality links is because if low quality links are built a penalty could mean that your website drops.
Also, if the backlinks leading to your website are low quality or deemed as spam, then this could result in your website not being displayed in the serps.
SERP’s stands for search engine results pages, so basically means, if you run a dental practice and you were used to were business being displayed for “cosmetic dentists” after a link penalty its likely the business won’t be shown at all.
Relevant
Here’s a top piece of advice, not only should the backlinks you build be high-quality they must also be relevant.
So by this we mean if you run a construction business, there’s no point in your local rugby club linking to your website.
Make sure your websites anchor text is optimised in a white hat way!
So many businesses incurred link penalties because their business, or their appointed seo business over optimised the companies anchor text.
What we mean by this is say you run an estate agency business, well the seo agency may have optimised too many links with the anchor text “estate agents + city”.
If you don’t know what anchor text means, well its really simple, the anchor text is just the text that you click on to follow a link.
So for example, if you see a link you can click on that reads “estate agents”- then the words estate agents will be the anchor text.
The anchor text should be written naturally, and by the word naturally we mean it should help the user to know where the link will take them, and not be words you just want to improve the websites seo for.
So for example, if the link takes the visitor to properties that have 3-bedrooms, then simply label the anchor text “properties with 3-bedrooms”.
How do you earn backlinks?
Remember the golden rule of link building, that is quality over quantity. Here at this marketing agency we believe that the best way to build backlinks is organically.
This simply means offer the best information that you can on your website. So for example, if you run a dental practice, then offer the best advice that you can about looking after your teeth.
If your content marketing is good quality, then other websites may wish to link to it. For example, a blog that’s talking about how to improve your smile may link to your article.
This way of building backlinks, by not asking anyone to link to you, but they do so on their own accord is the best way of building backlinks.
Yet, with that said your seo agency must still check on a regular basis that the backlinks that are being build are good quality.
Competitor backlink analysis
A lot of seo companies simply have a look at your competitors backlinks. This can be an effective strategy, as after all your competitors will be ranked at the top for a reason.
So, for example, a car dealership may well rank at the very top for a certain brand of car. So when the marketing agency has a look at that dealerships backlinks, they may discover that they have backlinks from websites which offer customer reviews.
Therefore, the marketing agency can then advise their client that they may wish to be on these customer review websites. This way a backlink can be earned and also the business has a chance to showcase its high levels of customer service.
How we can help
Does your business require assistance to build high-quality backlinks? Well, what you waiting for? Why not give us a ring today?
