8 easy ways to improve your on-site SEO
Introduction
When most of think about SEO, we often think that it’s an area of marketing that’s super complicated. And its fair to state that certain areas of seo are complicated, like building backlinks or reducing a website bounce rate.
Yet, with that said we think that there are still loads of different ways a business that you can improve your businesses onsite seo, and it shouldn’t take an eternity.
And this got us thinking, which methods do we think can be implemented to improve a businesses onsite seo easily?
Well, we didn’t come up with just one or two suggestions, we come up with 8!
Adding blog posts
You can add blog posts to your website to improve your seo, yet you can also get it so wrong that it can also damage your businesses seo if you don’t know what you are doing.
So, you really do have to understand white hat seo, that’s before you go adding blog posts.
That’s to say we believe your business should follow these golden rules:
· Don’t use content marketing that has been duplicated
· High-quality, so aim to make the blog posts useful, such as offering good quality advice
· White hat, so don’t keep mentioning the same words too often, also you must understand the white hat rules!
· Relevant to your business
On top of all that, if you do write blog posts yourself, we would recommend you also seek the advice from a white hat marketing agency.
The reason for this is that quite often some businesses outsource some elements of their seo, and write the content marketing themselves.
However, here’s the thing, if the content marketing is not white hat, well it can result in a business incurring a penalty.
So, for example, let’s say you run a dental practice, and you want your business to rank higher for “dentists + city name”. If you do not implement white hat seo, you may over optimise the website, which can mean a penalty can be incurred.
So always consult with a white hat agency to obtain advice.
Internal backlinks
Let’s say your writing a blog post, yet you don’t want to deviate away from the main point of the blog post, yet you are citing some terms that a lot of people will not have a clue what they mean, well this is where internal backlinks can be useful.
For example, let’s say you run a solicitor’s practice, that specialises in employment law, and you offer advice regarding how to take your previous employer to court. Well, such a blog post is likely to have loads of terms to do with employment law that the average person will not have a clue what they mean, so why not use internal backlinks to highlight the terms?
This will then allow the reader to choose whether they wish to click the link and find out what the word means.
This can help your readers understand what complicated terms mean, yet it can also help to reduce your businesses bounce rate.
The bounce rate can be reduced because instead of a reader bouncing off the website, in order to find a better answer, they may stay on your website for longer.
And many leading digital marketing agencies think that if a visitor spends longer on a businesses website, then if this is sustained it can sometimes have a beneficial effect on the businesses rankings.
This is as opposed to a business that might have a very high bounce rate, and therefore the rankings may decrease as a result of having a high bounce rate.
Meta title and meta description
So, you may have a newly created website, and it looks like your web design agency have done a fab job, yet sometimes the most basic of seo elements may well be missing.
This means the website may look great, yet it may missing meta titles and meta descriptions.
And this is often a really simple fix, yet if don’t have the foggiest as to what meta titles and meta descriptions are, well let us explain.
Let’s say your looking for a new washing machine, so you search for “washing machines + brand name”.
Now you are presented with loads of businesses, some are PPC adds, well others are organic business listings.
So even though your SEO agency has done a brilliant job, and got your website onto the first page of Google, you still have to get people to click on your business.
This is often referred to as improving the businesses CTR, or click through rate. A great way of improving your businesses CTR is to write a good meta title and meta description, also to couple this with schema.
So, for example, returning back to our washing machine example, you may write something that will make the person want to click on your business, such as a special offer on a washing machine, or that you offer free delivery for example.
Separate pages
Sometimes a business is just in a rush to set a website up, so they go to a website designer and opt for an affordable option.
Yet, what might happen is the website designer just groups everything the business offers on one page on the website.
So for example, a plumber may offer many different services ranging from boiler repair to offering to fit an entire bathroom.
Therefore your seo company may recommend that for each service that the business offers, a separate page is created.
Mobile friendly
Your digital marketing agency should make sure that your website is mobile friendly.
Easy to use
You and your marketing team should ensure that every aspect of the website is easy to use. What we mean by this is say its difficult to use your businesses shopping cart, because let’s say it doesn’t allow a shopper to return to the website if they’ve forgotten to purchase an item, well this could mean shoppers abandon the website.
This could cause a high bounce rate to occur, so your seo agency should work with your business to ensure that your website is easy to use.
Bounce rate
Your online marketing agency and your business should aim to reduce your websites bounce rate as far as possible.
If you would like any more white hat seo advice, then why not give us a ring?
