4 easy ways you can improve your businesses local SEO
Introduction
So many digital marketing agencies now publish blog posts on how you can improve your businesses local SEO.
The advice on offer can range from adding Schema mark-up, right through offering advice on how to build high-quality backlinks.
Yet, more often than not this advice often comes with a massive amount of marketing jargon. This can be off-putting for businesses that just want to get on with improving their businesses SEO.
So, whether you’re a local accountant, or a builder, if you want to improve your companies local seo, here’s our top tips for doing just that.
#1 Add blog posts
Some businesses pay for websites that look impressive, yet sometimes some websites can lack the most basic of seo details.
For example, when visiting the businesses website it may look great, yet the meta titles, meta descriptions, alt tags and loads of other information may well be missing.
Also, some businesses may not add blog posts, and often what are needed are detailed blog posts.
Now we know what your thinking, your thinking well we haven’t got the time to be writing long blog posts.
Well, this may well be true, but with SEO you have to beat your competitor’s SEO in order for your business to rank higher.
So, if your competitors are adding high-quality blog posts, well this is something your business should think about doing also.
Of course, you could always hire a white hat digital marketing agency like us to help you.
#2 Make sure the basics are sorted
Too often businesses start paying for SEO, to help build say backlinks, yet the most basic of SEO tasks have sometimes not been sorted first.
So, for example, perhaps the business offers many different services, yet these services do not have their own page, that’s to say all the services are on the same page. If you are an SEO expert you will know that trying to get a business to rank for different keywords, while having all of the business’s services described on one page, well this can be a mighty difficult task.
For example, let’s say you run a local construction business, and you want to invest in local seo, and you want to promote your businesses services. These services are loft conversions, home extensions and new building new homes.
So, we would normally recommend that the business has a separate page on the website for each service that the business offers.
Then this way the business can add the following SEO elements to each page:
· Meta title and meta descriptions
· Alt tags
· Product or service descriptions
· Internal backlinks with anchor text
· All onsite seo should be implemented in a white hat way.
#Build backlinks
Most seo agencies, including ours, believe that backlinks are a very important part of the SEO process.
So, your business may wish to build high-quality, and relevant backlinks. However, with that said, if backlinks are built incorrectly, then a business can incur a penalty.
So, we would recommend working with a white hat seo agency in order to build backlinks for your business.
#4 Obtain white hat seo advice
If your business is implementing SEO yourselves, well we would recommend asking a white hat seo company for advice.
Now, you might be thinking, sure, your bound to say that, you’re an online marketing agency, that’s true, but what’s also true is if the seo is implemented incorrectly, well your business could incur a penalty.
A penalty can mean that your website drops in terms of where it ranks, so you might have been on the first page, but after a penalty you may well be on the 11th page.
So we always believe its worth paying for some advice from a white hat seo company. After all Google, and the other major search engines are always perfecting their algorithms, which means that websites that use low quality seo often get penalised.
If your business requires further help, why not give us a ring?
