Why are some SEO agencies so cheap and others so expensive?

You may have invested in a new website for your business, and it may well make an impressive statement about your business.

Yet, as the weeks turn into months, you start to get a bit worried, and that concern is caused by the fact that the phone is not ringing!

In matter of fact your new website is not generating any leads at all!

So, what could be causing this?

Well, its often due to the fact that business needs to invest in organic SEO.

This means that your competitors may have invested in white hat SEO, and therefore their businesses may well be on the first page of Google and therefore the sales may well be flowing into the business.

So obviously the next step is to contact a few agencies, and to ask them to offer you a quote for implementing organic SEO.

Yet, this is often where a lot of confusion can be generated, that’s to say a business owner may well be presented with many quotes, yet the prices may fluctuate massively.

That’s to say where one company is confident that they can deliver for say just a few hundred pounds per month, another couple of agencies may well be quoting thousands per month.

And this generates confusion, with the obvious question as to why do these quotes vary so massively?

Well, thankfully we have years of experience in offering seo to many businesses, and we can therefore call on that knowledge to explain why sometimes the quotes that you get from various agencies often vary and sometimes massively.

White hat or are they cutting corners?

There’s no two ways about it, the only form of SEO that your business needs is white hat.

Yet this takes time to implement, and also a skilled seo consultant is often needed, and as you would expect this comes at a cost.

Yet, then there’s the agencies that try and grab your business, and how do they do that?

Well, they offer deals that seem too good to be true.

And that’s just it, they often are too good to be true

The reason is that these seo companies that offer really cheap deals, well, they may not use the best seo methods, in matter of fact the methods that they do use, well these could be deemed low quality seo methods.

Which means that the business could incur a penalty.

A penalty can mean that the rankings drop or worse the business is removed from the search engine altogether.

So that really cheap deal, well, as you can see could be a total waste of time.

But worse than that, it could cost the business a lot of money if they were to go to another agency and pay them to rectify the previous seo agencies mistakes.

So a word to the wise, only invest in quality

So, what is white hat seo?

White hat seo means that the company is implementing seo correctly. Yet, here’s the thing, some agencies state they are white hat, but in reality, they are not, they are stating that they are white hat to fool the business.

So, you really do have to choose which seo business you use carefully. You only want to use an seo business that offers white hat work.

Location

Okay, so this may sound pretty obvious, yet it’s definitely worth a mention, that is choosing an agency that’s local to you may well be more expensive if your business is based in a major city within the U.K.

So, it may well be worth looking at other agencies, say an agency that’s based in a neighbouring city or town? That’s to see if they can offer your business a better deal?

They may well offer white hat seo, yet the prices may well be more affordable to your business.

It stands to good reason that if your agency is based in a busy city, well their overheads for office space will be higher, so this would need to be passed on to the customer.

Only want to deal with big businesses

Okay, so with so many businesses now acknowledging that quality seo is the only way to go, well sometimes some businesses instantly go with the more expensive agencies.

This means that some businesses think that by paying more they will only receive quality seo. Well, this may well be true, yet your business could be paying over the odds if the seo company has deliberately set its prices higher and is aiming only to deal with larger businesses.

That’s to say some agencies still won’t turn away business if a company is willing to pay its inflated prices, yet that same business may have got a better deal by using another agency.

The really cheap quotes are often worth avoiding, the reason for this is in reality how much work can really be offered for very little money?

Not much is often the answer, so a business does need to be realistic, that’s to say if a lot of seo work is needed, well often this cant be offered for practically no money.

So, it is often a balancing act, that’s between not paying over the odds to an expensive agency, yet not paying so little that the seo agency is not able to implement enough work, or worse implements rubbish seo.

We hope that this blog post has helped you, if your business does require white hat seo, then why not call us?