What is content writing?
So start by writing blog posts that showcase your expertise as a company, for example is there someone within your company with say 20+ years’ experience working for your company, if so, why not ask that person to put their knowledge, their expertise into a written article, which is written to answer a question your business is frequently asked?
This way you will have an expert that’s helping to write the article, the article is likely to be very useful to your customers. Remember to keep your audience in mind, and write in a way that is accessible and engaging for them.
To learn more about content writing, we would highly recommend checking out resources like Copyblogger, Hubspot, and also Moz. These websites offer a huge wealth of free information and tips for aspiring content writers.
What Is Content Writing?
In case you missed it in the previous section, content writing also often called “content marketing” is the art of crafting written content, in order to help your customers. The by-product of offering useful information on your company website, via say writing blog posts, is that if the content marketing is good quality your organic seo should improve as well. But what exactly does that mean? Well, it means creating content that is tailored to the specific needs and interests of your target audience can give your organic SEO a boast.
This could involve writing a blog post, or ever green content marketing which helps your customers to find an answer to a question they may have. So by crafting a product description that entices potential customers, to improve your companies CTR or creating social media posts that spark engagement and conversation this can all help your business to obtain more sales. The key is to write in a way that resonates with your audience, and inspires them to take action.
Isn’t Content Writing and Copywriting the Same Thing?
Ah, the age-old question. While content writing and copywriting share some similarities, they are most definitely not the same thing at all. Content writing is focused on creating informative, educational, and engaging content that is designed to inform and entertain an audience, it could be any word count, but a lot of blog posts are 1000 words plus.
While, copywriting, on the other hand, is all about persuading and selling, and could just be rewriting meta titles, which is just say 10 words sometimes.
Copywriting therefore often involves creating headlines, writing a meta title, and calls-to-action that are designed to capture a reader’s attention and encourage them to take action. This could involve making a purchase, signing up for a service, or simply clicking through to read more.
So, while there is some overlap between content writing and copywriting, they are distinct disciplines with different goals and objectives.
So, lets now provide some examples of content writing- and how they can be used to improve your companies SEO
Now that we have a better understanding of what content writing is (and isn’t), let’s take a look at some examples. Here are a few common types of content writing you will often see on many business websites.
Blog posts
So, a blog post, this is a long-form article that is published on a blog, or sometimes called “articles”. Blog posts can cover a wide range of topics, yet we would recommend keeping them about topics to do with your business, don’t deviate and talk about the rugby, if you run a soclitors practice for example.
Social media posts: These are short-form updates, they might just be one line of text, that are shared on social media platforms like Twitter, Facebook, and Instagram as well as LinkedIn. Social media posts can take many forms, from text updates, to images and videos.
Another top tip can we can offer you, is to use storytelling to bring your product / services to life. Don’t just list off the specs of a product- instead paint a picture of how your product will make the customer’s life better. Use vivid language, and real-life examples to show them why they need your widget in their life.
This article has been written, to give you a really good idea of content writing is, and why so many businesses use it to improve their search engine optimisation. So, buckle up and let’s dive into the wonderful world of content writing!
What is Content Writing? A Beginner’s Guide
So, content writing is the art of simply creating written content, like blog posts, and the reason businesses spend so much time writing articles, and adding statistics is simple, it can help your business to rank higher on Google. So, this is why businesses spend so long writing blog posts, social media posts to help promote an article the company has just published. Also, a copy writer will often be hired to write the landing pages, product descriptions, and more. Essentially, content writing is all about crafting words that engage and inform an audience, and the ultimate aim is to increase sales.
So, what if you have never written a blog post before, but you want to improve your seo?
If you’re new to content writing, don’t worry! It’s a skill that can be learned with practice and perseverance, for example, often when you look at the blog post a company has written, if its written in house, it might be not that good, yet fast forward to present, after company has written 100 blog posts, well normally at that point, they work is very high quality.
Product descriptions
This one is self-explanatory, yet, we would highly recommend, to write original product descriptions,
Other examples of content writing might include white papers, case studies, evergreen content marketing, e-mail newsletters, and much more. The key is to understand your customers, and create content marketing that speaks to their interests, needs, and pain points.
What are blog posts?
Now that we’ve covered the basics of content writing, let’s take a closer look at one specific type of content, that is blog posts.
Blog posts are a cornerstone of content marketing, there want seo agencies, like ours, spend a huge amount of time writing, they provide a way for businesses and individuals to share their expertise, connect with their customers, and drive more organic traffic to their website. But writing a great blog post is easier said than done.
Here are a few tips for crafting blog posts that are engaging, well-written informative, and shareable:
Choose a topic that resonates with your audience: Your blog post should be over 1000 words, and provide value to your readers, by addressing a topic that they care about or are interested in. Consider also conducting keyword research, we would recommend using Ahrefs for this.
Create an attention-grabbing title: Your headline should be clear, concise, and compelling. It should entice readers to click through and read your blog post.
Use a conversational tone: Blog posts should be written in a conversational tone, and them funny, so your shoppers enjoy reading them.
Use subheadings to break up your content marketing: Long blocks of text, say a 3,000 word article can be intimidating for readers. Use subheadings, such as titles, to break up your content marketin and make it easier to read.
Include visuals: Visuals like images, infographics, and YouTube videos can help to break up your content marketing, and make it more engaging for your readers. Just be sure
Social media
Social media – the land of memes, countless cat videos, and endless scrolling until your phone battery dies! But did you know that social media can also be a powerful tool for helping your business to grow? With billions of people using social media every day, it’s no wonder that companies here in Wales, are using it to promote their products and services.
But how do you make your social media posts stand out from the crowd? Because lets face it, there are millions of businesses using social media as well. Well, first of all, you need to know your audience.
Your business has to make sure your content marketing is engaging and valuable. Share industry news, offer tips and tricks, and ask questions to get your audience to get involved- for example, if you sell car cleaning products, that leave a nice fresh car smell, why not ask on social media, what smell they would like their cars to smell of, banana perhaps? And don’t forget to use eye-catching visuals – after all, a picture is worth a thousand words (or likes, as the case may be).
Moving on to landing pages. Landing pages are like the front door to your website, so for example it could be the homepage- they’re the first thing shoppers see when they click on a link. And just like a first impression, landing pages are incredibly important. A good landing page, such as your homepage, can convert organic visitors into customers, while a bad one can make them hit the back button faster than you can say “bounce rate.”
So, what makes a good landing page? First and foremost, the page needs to be relevant to the link that brought the visitor there. So if the shopper clicks on “greenhouses low cost” they want to see some low cost green houses, not ones that cost upwards of £1000.00 each.
If someone clicks on a link for a specific product, they should land on a page, that’s all about that selling that product – and not visit your company’s “about us” page for example.
Your landing page should also be easy to navigate and visually appealing. Use clear headlines, bullet points as well, and images to break up the text and make it easy for visitors to scan. And of course, make sure your call-to-action is prominent – digital marketing agencies call this a CTA, whether it’s a “buy now” button or a sign-up form.
Product descriptions
Next up, we have product descriptions. Ah, product descriptions – they are the bane of many a content writer’s existence- as you could spend months, even sometimes years writing product descriptions, because companies often change their stock. This means the product descriptions have to be written again and again. How do you make a boring product sound exciting? How do you convey all the features and benefits without putting people to sleep?
Well, the key is to focus on the benefits of a product, not just the features. Sure, your widget might have 37 different settings and be made of 24k gold, but what does that actually mean for the customer? Will it make their life easier? Help them to save them time or money? Solve a problem they didn’t even know they had?
For example, is a beard strimmer, just a beard strimmer, well no, its something that can look great, always be in your bathroom, fully charged, and helps you keep on top of your appearance, making you look sharper. So its easier than have a complete shave, say once a week, it helps you to keep your beard looking great.
