Four things your business needs to know about SEO
Introduction
There are so many businesses that simply haven’t invested in SEO as of yet. Some businesses may have preferred to stick to marketing methods that they know have kind of worked for them in the past.
But with more and more people now finding the products and services straight off their smartphones, well can your business afford not to invest?
And if you’ve been delaying because you fear seo will cost an absolute arm and leg, you should fear not.
That’s because there are now tons of good quality agencies, and some, like us charge a rather modest fee.
So, what you waiting for?
Reply: A few more facts so we can understand the process more!
Do not fear, now marketing agency has this covered, here’s four facts that we think your business should know about organic seo.
#1 Organic seo does take quite a while to implement
If you’re looking for you’re a marketing method which will bring you overnight marketing success, well organic seo isn’t likely going to be for you.
That’s because organic seo takes time. And when we say time, well we kind of mean its an ongoing process.
Yet, before you get deterred, lets give you all the facts.
All the businesses on the first page of Google will have got there because they are the most relevant businesses for that keyword. These businesses will also have the strongest ranking signals.
Now who determines this? Well its not a person, it’s an algorithm.
And because there are so many businesses that what the top spot, well you guessed it if you invest in organic seo, your business faces constant competition
Also, there’s the benchmark that your competitors have already set, this means if a business thinks they can get onto the first page in a very short amount of time they are often mistaken, and here’s why.
Your direct competitors, the ones on the first page of Google, well they may have been paying an seo agency for years to develop their website. So, its important to be realistic in terms of how long it will take to beat your competitors.
Now not all agencies make that clear from the start, do they?
Nope, that’s because often some agencies want to grab the cash, and then get the website to rank for terms that are unlikely to get you business. That’s just to show they have achieved something.
So, for example, if you run a dental practice, well the agency may get you to rank for “dentists that are the best in the business for teeth whitening near me”- hmm when really you just want to rank for “dentists + city”.
#2 Your website can go up, but it can also go down
Some businesses believe that once they have reached the top of Google, that they will stay there.
This is not true. What will happen is your competitors will want to get the top, so as soon as their website is stronger, they will overtake your business.
That’s to say a business only stays at the top if it has the strongest ranking signals.
#3 White hat seo is a must
You may have heard of this term “white hat” yet you may not know what it means. Well, in a nutshell white hat seo means the work should be of quality.
Now we use the word “should” here, that’s because as you would expect, some agencies say they implement white hat work when they do not.
What will happen however is if the business doesn’t invest in an agency that offers quality work, then the algorithm may place a penalty on that business.
That’s to say low quality seo will mean the website incurs a penalty.
#4 Think about where your agency is located
Some businesses choose an agency that’s based miles and miles away from there business. And sure the agency may well send you a monthly seo report, so you are in know regarding how well the SEO is going.
Yet, every now and then you may wish to meet the agency, so having to hop on a train and then grab a taxi may get slightly annoying.
So think about where the marketing agency is based, and normally you will be able to find many good agencies based in most cities within the U.K.
Can we help
You may now be sold on the idea that your business requires seo? If so, why not give us a ring?
