Why is my SEO agency stating that backlinks are really important?

 

Ask any SEO agency what is one of the hardest aspects of SEO, and their bound to come back and say building backlinks.

The reason for this is that a business doesn’t just need to get backlinks from anywhere- no, what the business really needs is good quality backlinks.

So what are good quality backlinks?

Some businesses did, and some still do think that building as many backlinks as they possibly can is a good idea, its not, its likely to get the business hit by a penalty.

The Google Penguin penalty is applied to websites if they build low-quality backlinks. And believe us, this isn’t something you want applied to your website.

It can sometimes take a long time to recover from such a penalty.

So, what’s the solution to avoiding the Google Penguin penalty?

Well, that’s a simple one to answer, to avoid the Google Penguin update your business has to instead build high-quality backlinks.

Here are some of the qualities of a good quality backlink

Good quality information

Let’s say you are looking to purchase a new car, but before you purchase that new car you want to read a few reviews first.

Which website would you trust more?

Website A is written by a car dealership, they only stock that model of car, so let’s face it the information rather biased.

Website B on the other hand, well that website reviews loads of different cars, its also a brand that you recognise.

 

Well of course you would trust website B.

Well the algorithms are making an assessment of their own, that’s to say the algorithms will be working out which website is deemed more important.

How do the algorithms work out which websites are more important, well by working out which websites link to them, and whether the websites linking to them are of good quality.

So, example the car dealership only has say 27 links, and these are from local parts suppliers that supply that business.

Yet business B, the car review website, well that has 2400 links, and these are from good quality websites.

For example, car bloggers, car manufacturers, car dealerships and also other car review websites link to that website. The links are all good quality, so the algorithms will deem that website as more important.

Okay, so my website needs good quality backlinks, but how do you obtain these backlinks?

Our best piece of advice is this, do not purchase backlinks.

We recommend that your business earns links, and here’s how you do just that.

Your business will have knowledge, so you should use that knowledge to write your blog posts.

Why are backlinks so important, what about all the other seo stuff?

Here’s the thing, some businesses and even some seo companies get too caught-up with just optimising one signal, i.e backlinks.

Sure, don’t get me wrong backlinks are important, but there’s loads of other things that often need working on as well.

For example, a business may need to work on improving its content marketing, or perhaps the business has a very high bounce rate, so the seo agency should be working on reducing this.

So what we are getting at is this, backlinks are important, but they should be part of a marketing strategy whereby the seo company is also working on improving the other areas of seo as well.

 

My business simply hasn’t got the time, can your marketing agency help?

Yes, our digital marketing agency specialises in organic seo, so if you would like to obtain a quote then why not give us a ring?

All seo work that we implement is white hat, so why not call us?