How can you improve our company’s SEO?

Introduction

Here at Top Space we specialise in offering organic and local SEO. Within this blog post we are going to concentrate on ways that we can improve a business’s local SEO, and how to do this using white hat methods.

So, whether you’re a builder looking to obtain more work, or you’re a hairdresser looking for more customers, we can help.

Here’s 10 different ways that we can use to improve your company’s online marketing.

#1 Google My Business

First of all, we will see if the business has a Google My Business account or not, if the business has not, then we can set up a Google My Business account for your company.

This normally means that a code will need to be sent via a postcard to your business, once we have the code, we can then verify your Google My Business account for your business.

Once we have verified your business listing, we can then add the following information to the Google My Business listing:

·        Make sure the businesses name, address and phone number is correct (NAP)

·        Add opening hours

·        Make sure that the businesses website address is correct

·        Add a description of the business

·        Make sure that the link is correct

#2 Business citations

We can then build business citations (NAP) for your business; we will make sure firstly that the NAP details on your website are correct.

We will then build business citations, adding your businesses name, address and phone number to each business citation.

It’s really important that your company’s NAP information matches, that’s to say the NAP information should match with your company’s website, the business citations, and your company’s Google My Business account.

All business citations should come from a quality website.

#3 Making sure that your businesses NAP details are correct

If your business has changed its address, or perhaps its phone number, then it’s possible that you will have business citations that do not match.

So, this means that sometimes the NAP details on your website will not match your business citations, or it could be that the business citations do not match with other business citations.

However, most digital marketing agencies will tell you that its important that all business citations match. If the business citations, or the NAP information does not match, then this can cause conflicting business citations, which can sometimes confuse Google’s algorithm as to where is your business located.

So for example, your website may state you are based in Cardiff Bay, which is your new address, yet your business citations say you are located in Roath, Cardiff, which is your old address.

Well, if your business does not have its citations that match with your website, and your SEO company has only updated your website with the new company address, well this could negatively impact your businesses SEO.

Google’s algorithm may not know where your business is based, so for example the algorithm may note your new address, yet say 50 business citations are all saying your business is at the old address, so which may confuse the algorithm, as it may not know where your business is located.

So, this is why sometimes it could affect your company’s SEO.

#4 Content marketing

Many businesses hire marketing agencies to add blog posts to the company’s website, if the digital marketing agency is offering good quality, white hat SEO, then the work should help to improve your businesses rankings, but also the information that your customers read must also be useful.

So for example, your business may sell power tools, such as electric drills, so your SEO agency may write DIY guides, for example how to build wooden decking, and in that blog post the seo agency may mention that they recommend using the electric drill that you sell, therefore offering useful advice, but also promoting the electric drills that your business sells.

#5 Why we recommend hiring us as your SEO company

Whether your business needs help to improve its local SEO, or its organic SEO, you will need an seo agency that offer you white hat seo, and our marketing company can offer this.

We can offer the following white hat seo:

·        Link building

·        Content marketing

·        WordPress websites

·        Anchor text

·        Onsite seo

·        Offsite seo

#6 Add pages

So, let’s say you run an accountancy practice, and most accountancy practices offer many different services. From offering to do your business VAT returns, through to helping to complete your company’s accounts, and also offering advice to self-employed business owners.

So therefore, normally our marketing company would recommend that each main service that your company offers, has its own page. This will allow our marketing company to build backlinks to each page.

#7 White hat

All of the SEO work should be white hat, when you hire our marketing company your business will only offer white hat seo.

#8 Link building

We can build backlinks for your business, we only build quality backlinks, these are the backlinks that can help to improve your businesses SEO.

#9 Schema

Let’s say for example you run a business that sells cars, and your looking to work with a marketing company to help improve your businesses SEO.

Now let’s say you add around 20 different cars to your website each week, and you mention each cars mileage, make, model and other information such as what features the car has, such as air conditioning.

Now let’s say that someone has bought a car from you before, and they want to find your business phone number.

Well, if Google’s algorithm has to look for the phone number through all the information that you have about every car on your website, well this can make it more difficult.

So this is why marketing companies use Schema, this allows us to mark-up important information, such as your business name, address and phone number using Schema, this allows the algorithm to find this information easily and can help to improve your businesses local seo.

#10 FAQ

We think it’s always a good idea to add an FAQ to your website, we can help to write and place an FAQ onto your website.

How we can help:

If you would like a quote for SEO, then why not call us?