Local SEO is a process that can be used by businesses and organisations to improve their visibility and ranking in search engine results pages (SERPs), many companies use this type of marketing.

The goal is to drive more organic traffic to the companies’ websites.

And local SEO is a specialised form of SEO (search engine optimisation) that targets local searches. So, for example, find a plumber near me.

So how can a business improve its local seo?

Local SEO typically includes claiming and optimising local business listings, as well as working on your website’s on-page optimisation, such as title tags, meta descriptions, and Local Schema markup.

Also you can create content marketing about your city or town, and getting involved in local events are also Local SEO strategies that can help you to improve your seo.

If you want to learn more about SEO and how to use it to improve your business’ visibility and ranking, this Local SEO guide is for you.

We’ll cover everything you need to know about Local SEO, from the basics to advanced strategies. 

Table of Contents:

– Local SEO Basics: What is Local SEO?

– Local SEO Strategies: How to Optimise Your Local Business Listings

– Local SEO Tips: How to Optimise Your Website for Local Search

– Advanced Local SEO Strategies

– Conclusion: The Importance of Local SEO for Small Businesses.

What is Local SEO?

Local SEO is a process that can be used by businesses as well as organisations to improve their visibility and ranking in search engine results pages (SERPs).  

Local SEO is important for businesses that want to be visible for searches that are made in a city, such as Cardiff.

For example, if you are a plumber, you will want to show up in SERPs when someone searches for “plumbers in Cardiff”.

Local SEO can also be beneficial for national brands that have brick-and-mortar locations in multiple cities.

Local SEO can help these businesses to rank for searches done in each individual city.

If you want to learn more about Local SEO and how to use it to improve your business’ visibility and ranking, keep reading this article.   

How to Optimise Your Local Business Listings

One of the most important Local SEO strategies is claiming and optimising your local business listings.

Your business’ name, address, and phone number (NAP) should be consistent across all of your local business listings. If there are any discrepancies, that’s to say they don’t match, then this can hurt your ranking in SERPs.

There are a few different ways to claim your local business listings.

The most common way is to go to each individual listing site and claim your listing.

You will usually need to create an account and verify your business, before you can claim your listing.

Another way to claim your listings is through a Local SEO platform like Moz Local.

With Moz Local, you can enter your NAP information once, and they will distribute it to the major Local SEO directories for you.

This can save you a lot of time, as you won’t have to go to each individual listing site to claim your listing.

Once you have claimed your listings, the next step is to optimise them.

Each Local SEO directory has different fields that you can fill out, but some of the common fields include your business’ name, address, phone number, website URL, description, hours of operation, and photos.

It’s important to take the time to fill out all of the fields and to make sure that the information is accurate.

The more information you can provide, the better.

Local SEO directories are a great way to provide potential customers with information about your business.

Local SEO Tips:

-Make sure your businesses NAP information is kept up to date and also consistent across all of your local business listings.

-Use Local SEO platforms like Moz Local to claim and optimise your listings.

-Fill out all of the fields in your listing, and provide as much information as possible.

On-Page Local SEO: How to Optimise your Website for Local Searches

In addition to optimising your local business listings, you also need to also optimise your website for Local SEO. There are a few different ways to do this.

Schema markup

One of the most important things that you can do is to add Local Schema markup to your website.

Local Schema markup is code that you can add to your website that helps the search engines understand your location and business information.

Local SEO Tips:

-Add Local Schema markup to your website to help search engines understand your location and business information.

-Make sure that your website is mobile-friendly.

Citations  

Citations are your companies name, address, and phone number (NAP).

There are a few different ways to get citations for your company. One way is to submit your business to Local SEO directories.

You can also try to get listed in local newspapers or magazines. Getting media coverage for your business can sometimes help to boost your Local SEO.

Local SEO Tips:

-Submit your business to Local SEO directories.

-Get listed on Local business association websites.

-Try to get listed in local newspapers or magazines.

Reviews: How Important Are They for Local SEO?

One of the most important Local SEO ranking factors is reviews.  

On-Page SEO:

When it comes to on-page SEO, there are a number of things to keep in mind in order to make sure your pages are optimised for search engines.

For example, in a white hat way, you should add titles, meta descriptions and internal links, these are just some of things that you can do to improve your organic seo.

Below are going to detail how you can improve your on page seo.

First and foremost, keyword research is essential if you want to improve your on-page optimisation.

You need to identify the keywords that potential customers are using to search for the products or services that you offer.

So, for example let’s say you sell bikes online.

So, your seo companies may say that they should optimise your company website for the following:

–        E-bikes

–        Electric bikes

–        Mountain bikes

Once you have a list of relevant keywords, you can start incorporating them into your content marketing, but this should always be done in a white hat way.

Remember to use them in a way that sounds natural and flows well; don’t stuff your keywords in unnaturally or your content marketing will come across as spammy.

So many seo agencies make the mistake of writing the words that they want the business to rank for excessively.

This could cause a penalty to be incurred.

Title tags and meta descriptions

You also need to make sure your website’s title tags and also the meta descriptions are optimised in a white hat way.

Your meta description and title are the first things that potential customers will see when they do a search, so it’s important to make sure they accurately describe what your page is about.

Finally, keep in mind that organic SEO is an ongoing process; and often many hours of work are needed to help improve your seo. Therefore, this type of marketing is not something you can set and forget about it. In order to improve your seo, you need to continuously monitor your keyword rankings and adjust your onsite seo and build quality backlinks. You should also keep an eye on your competition to see what they are doing to stay ahead of the curve.

On-Page SEO Basics

What is On-Page SEO?

The objective of search engine optimisation (SEO) is for your company website to appear higher up the (SERPs) when people do searches for the products or services that your company offers.

Why is on-page SEO so important?

Improving your on-page SEO is really important if you want your business to rank higher organically.

That’s because onsite seo allows the search engines to understand what the content marketing and the products and services on your website are about.

So, for example if you sell “electric bikes” and which words your business should therefore appear for in the serps.

We would only recommend using white hat seo methods.

If you don’t improve your website’s on-page SEO, it will most likely not rank as highly in search engine results pages (SERPs). As a consequence, you may lose out on customers.

How to optimise your on-page SEO

There are a number of ways you can optimise your businesse on-page SEO. Here are some of the most important things to keep in mind:

Add title tags and also meta descriptions:

Make sure your website’s title tags and meta descriptions include the keywords that you want to improve your organic seo for, make sure there written in a white hat way.

 This will help search engines understand what your website is about and index it accordingly.

Use header tags wisely:

Header tags (H1, H2, h3 etc.) are used to structure your content marketing.

Use internal linking

Internal linking is a great way to help search engines understand the structure of your website and find new pages. It also helps shoppers to navigate your website more easily.

Use external linking:  

You should also include links to external websites in your content marketing.  

By following these tips, you can optimise your website for on-page SEO and improve your chances of ranking higher in search engine results pages.

Internal linking is an important part of improving a company’s onsite SEO.

By linking to your own content marketing, such as a link from a blog post, to a main page, can help search engines better understand your website and improve your rankings if the work is white hat.

Internal linking can also help to increase the number of products that a customer browses by directing shoppers to other pages on your site.

So for example,  you might sell electric bikes, and then link to a page which sells accessories such as lights for the bike.

This way, by adding an internal link on a page, you may help the customer to find other products that they may wish to also purchase.

When creating internal links, it is important to use relevant anchor text that accurately reflects the page you are linking to.

This will help users understand where the link will take the shopper and also help search engines better index your website. It is also important not to overdo it with the internal links – a few well-placed links on a page, is much more useful to a shopper, than having way too many.

So example, if you are own a solicitors practice, and you write a blog post, it might be better to have a few internal links, directing the visitor to a main page on your website, rather than having too many links, which the reader may not click, because there are too many.

So what are internal links?

Internal links are links which point to other pages or blog posts on the same website.

Internal backlinks are often used by shoppers navigate between different pages of a website, that will help your customers to find other products or services, that they might be interested in purchasing.

Internal links can be beneficial for both shoppers and search engines.

For shoppers, they can provide a way to quickly navigate to a product they are looking for.

For search engines, internal links can help to improve the crawling and indexing of a website.

When adding internal links to your company’s website, it is important to use relevant and descriptive anchor text.

This will help your visitors to your company website, to understand where the internal link is going to take them.

So, for example, if you own a solicitors practice, you might have an internal link to the “divorce page” and it will also help search engines index your site more effectively.

If you have a lot of content marketing on your website, you may want to consider using a breadcrumb navigation system. This will help users understand their location within your site, and it will also help search engines to index your site more effectively.

Anchor text

Anchor text is quite simply  the description which you click on to follow a link.

Anchor text is important for organic SEO because they give search engines an idea of what the linked-to page is about.

So, for example if you use the anchor text “car wax” this gives the search engines, and the shopper also a good idea about what that page sells.

Good anchor text should be:

– white hat

– Descriptive

– Not too long

– Not stuffed with keywords

Examples of bad anchor text include:

– “Click here”

– “Learn more”

– “Read more”

When creating anchor text, avoid using these generic terms and instead, be specific about what the shopper will find on the linked-to page.

So, for example, if you’re linking to a blog post about how to make a Victoria sponge cake, a good anchor text would be something like:

 “how to easily make a Victoria sponge cake”

Why you need to write your anchor text in a white hat way

Anchor text which is not written in a white hat way could hurt your website’s ranking in search engine results pages (SERPs).

While anchor text which is written in a white hat way could help to improve your organic seo.   given query.

Creating Good Anchor Text

When creating anchor text, there are a few things you should keep in mind:

1. Relevancy

The first and most important thing to consider is relevancy.

Your anchor text should be relevant to the page it’s linking to.

So for example, if you’re linking to a blog post about whiskey, a good anchor text would be something like:

“How we make our high quality whiskey ”  

2. Descriptiveness

Your anchor text should also be descriptive.

That is, it should give the shopper a really good idea of what products or services are on the linked-to page.

So for example, if your selling green houses, you may wish to add:

–        Size of the green house in the anchor text

–        Whether its made of plastic or glass

–        Also possibly the cost of the green house

3. Length

The Anchor text should be concise. That is, it shouldn’t be too long or stuffed with keywords. Not only will this make your anchor text less effective, but if you don’t follow white hat seo, then you could also get penalised by search engines.

4. Keywords

While you don’t want to stuff your anchor text with keywords, it’s still important to include relevant words which describe the page linked too in a white hat way.

5. Brand Names

If you’re linking to a page on your own website, you can also use brand names as anchor text.  

Organic seo is simply a great way of getting more shoppers onto your company website.

However, with that said, with all of the changes and updates to Google’s algorithm, it can be difficult to keep up with the latest best practices.

Luckily, we’ve got you covered. Here are 17 ways to improve your organic SEO rankings in 2022:

1. Publish high-quality content marketing

One of the best ways to improve your organic SEO is by publishing high-quality content marketing.

This means writing articles, blog posts and evergreen pages which are well researched, useful to your customers, and engaging. If this work is white hat and high quality not only can this help your website rank higher in search results, but it will also help you attract more organic visitors to your site.

2. Optimize your title tags

Your title tags are one of the most important elements of your website when it comes to onsite SEO.

3. Use social media

Social media, such as using Facebook is a great way to promote your content marketing and attract more visitors to your website.

Make sure you’re company is active on social media platforms like Twitter, Facebook, and Instagram, and that you’re sharing your content marketing regularly.

4. Optimise your images

Make sure you’re using relevant, keyword-rich alt text for all of the images on your website.

5. Build quality backlinks

Quality backlinks are one of the most important ranking factors for organic SEO. Make sure you’re actively building quality backlinks to your website.

6. Improve your website speed

Website speed is a key ranking factor for organic SEO.

7. Use Google Search Console

Google Search Console is a free tool that allows you to track your website’s performance in search results.

Make sure you’re using it to track your keywords and rankings, and to identify any potential issues with your website.

8. Optimise your website for mobile

Mobile optimisation is essential for organic SEO. Make sure your website is responsive and that it loads quickly on mobile devices.

You can also use Google’s Mobile-Friendly Test.

9. Use schema markup

10. Improve your user experience

User experience is a key ranking factor for SEO.

Make sure your website is easy to navigate and that it provides a great user experience.

This includes having a mobile-friendly design, clear calls to action, and helpful and informative content marketing.

11. NAP

Adding your company to business directories, such as Yelp, can help improve your SEO.

Make sure you’re submitting to high-quality business directories.

12. Monitor your keyword rankings

Monitoring your keyword rankings is essential for SEO success.

Use a tool like Google Search Console or Ahrefs to track your progress and identify any areas where you need to improve.

14. Conduct keyword research

Keyword research is essential for SEO.

Use tools like Google Keyword Planner and semrush to find relevant keywords for your website.

15. Analyse your competitor’s SEO

Analysing your competitor’s SEO can help you identify areas where you need to improve.

Use tools like Google Search Console and Ahrefs to track their progress and see what they’re doing right.

16. Use Google Analytics

Google Analytics is a free tool that allows you to track number of organic visitors your website receives.

Make sure you’re using it to track your SEO progress and identify any areas where you need to improve.

17. Hire an SEO expert  

If you want to improve your organic seo, then why not call us?

So many businesses in Cardiff are already paying for seo, to help more people to find their business.

Therefore if you run a company, then you should think about investing in quality local SEO.

 But what exactly is SEO, and how could it benefit your business?

So, what is local seo?

Local SEO (or “Search Engine Optimisation”) is the process of optimising your company website to improve where it ranks in the serps.

In other words, Local SEO is all about making sure your business shows up when people are searching for the products or services you offer in your local area.

So, whether you’re a top solicitor in Cardiff, a dentist or a construction firm, you should think about paying for this form of digital marketing.

In this SEO guide, we’ll explain different ways you can start to improve your seo, we will explain everything from keyword research through to how to create citations and much more. So, if you want to learn more about how to improve your seo, you’ve come to the right place.

Local SEO (is simply short for “Search Engine Optimisation”) which is the process of optimising your website so it ranks higher in search engine results pages (SERPs).

In other words, local SEO is all about making sure your business shows up when people are searching for the products or services you offer in your local area. For this to happen a lot of seo work is often needed, and all of the seo work should be white hat.

Why is Local SEO so important?

If you want people in your local area, say if your business is located in Cardiff, and you want people to find your business when they’re searching for the products or services that you offer, then Local SEO is often essential.

Think about that just for a second- if your business don’t show up in local SEO results, potential customers may end up going to go with one of your competitors instead. And that means less organic traffic (and potentially sales) for you.

So, how do we improve companies local SEO?

Now that we’ve answered the question “what is Local SEO?” and explained why it’s so important, let’s take a look at how we actually improve companies local SEO.

There are two main things that we need to focus on:

– On-page optimisation: This is all about optimising your website’s content marketing.

– Off-page optimisation: This is all about building citations and quality links to your website to improve your SEO rankings.

We’ll go into more detail on both of these later on, but for now, let’s start with on-page optimisation.

On-page SEO  

There are a few different things you need to do when it comes to on-page Local SEO:

1. Keyword research: First, you need to find the right keywords to target. To do this, you can use a tool like Google Keyword Planner.

2. content marketing:

Once you’ve found the right keywords, you need to make sure your website’s content marketing is optimised for those keywords. That means including them in your titles, meta descriptions, headings, and you must follow white hat seo, and eat.

3. Add schema

4. Create a Google My Business listing: Claiming and optimising your Google My Business listing is one of the most important things you can do for Local SEO. We’ll go into more detail on this later.

Off-page seo

Off-page SEO is all about building citations, which are sometimes called nap and quality links to your website to improve your Local SEO.  

There are a few different things you can do to build citations and backlinks:

1. Add your business to quality business directories: Adding your business to directories like Yelp, Foursquare, and TripAdvisor can help improve your Local SEO.  

Summary

Now that we’ve gone over the basics of Local SEO, let’s take a look at some more SEO tips that will help you drive even more organic traffic to your business.

Claim your Google My Business listing:

As we mentioned before, claiming and optimising your Google My Business listing is one of the most important things you can do for Local SEO.

Mobile

Optimise your website for mobile. These days, more and more people are using their smartphones to search for businesses online.

That’s why it’s so important to make sure your website is optimised for mobile.

Get listed in local directories.

We’ve already talked about how adding your business to local directories can help improve your Local SEO, but it’s worth mentioning again.

Once you’ve created content marketing, make sure you promote it!

Share it on social media and reach out to Local bloggers and journalists.

Monitor your local SEO

Finally, don’t forget to monitor your Local SEO efforts.

Use Local SEO tools like Moz Local and WhiteSpark to track your local rankings and reviews.

White Hat SEO

If you’re serious about wanting to improve your website’s search engine optimisation (SEO), you need to know about white hat SEO techniques. White hat SEO is a set of practices that conforms to the guidelines and standards set by Google and other major search engines. It’s the opposite of black hat SEO, which seeks to game the system by using aggressive or unethical tactics.

In this White Hat SEO: The Definitive Guide, we’ll give you an overview of what white hat SEO is and explain some of the most effective white hat SEO techniques. We’ll also dispel some common myths about white hat SEO so that you can approach your optimisation efforts with the right mindset.

Let’s get started!

What is White Hat SEO?

 White hat SEO refers to a set of practices that conform to the guidelines and standards set by Google and other major search engines.

White hat SEO is designed to build your website’s ranking in a sustainable way. This means creating high-quality content that provides value to users and using effective, long-term strategies to promote that content.

Some common white hat SEO techniques include:

– Researching and using relevant keywords

– Optimising website titles, meta descriptions, and headers

– Creating informative and keyword-rich blog posts- white hat

– Building high-quality backlinks from reputable websites

Why White Hat SEO Matters

 White hat SEO is important because it helps you to improve your organic seo.  

How to do white hat SEO

 Now that we’ve answered the question “what is white hat SEO,” it’s time to dive into how to actually do it.

As we mentioned earlier, there are a number of different techniques you can use to improve your website’s SEO using white hat methods.

Some of the most effective include:

– Researching and using relevant keywords:

One of the foundations of good SEO is keyword research.

You need to identify the keywords that your target audience is using when they search for businesses like yours.

Once you’ve done that, you can include those keywords in your website’s title, meta descriptions, headers, and content marketing, in a white hat way, to help Google understand what your site is about and rank it accordingly.

– Optimising website titles, meta descriptions, and headers: Along with including relevant keywords in your website’s content marketing, you also need to make sure that your website’s titles, meta descriptions, and headers are optimised.

– blog posts: A great way to improve your website’s SEO is to create informative blog posts. Not only will this help Google understand what your site is about, but it will also give you an opportunity to rank for long-tail keywords that your target audience is searching for.

– Building high-quality backlinks from reputable websites:

Finally, one of the most important things you can do to improve  your website’s SEO is to build high-quality backlinks from reputable websites.

SEO keyword research

The process of keyword research involves identifying popular and relevant keywords that people are searching for in relation to your business or website.

Once you know what keywords to target, you can then incorporate them into your website content marketing in order to improve your site’s rank in the search engine results pages (SERPs)- yet only use white hat seo.

There are a number of different methods that you can use in order to conduct keyword research.

However, before you begin the process, it’s important to understand the basics of how keywords work and what they can do for your business.

Keywords are the phrases or sentences that people use to search for things on search engines. For example, if you look for “shoes” on Google, you’ll see a list of shoe retailers as well as other associated searches such as “sandals,” “boots,” and so on.

The purpose of keyword research is to find out which keywords people are actually searching for, and then target those keywords with your website content marketing. This way, when people search for those keywords, your website will be more likely to show up in the SERPs.

Some keywords are much more popular than others and therefore get searched for much more frequently.

These are known as “high-volume” or “High-traffic” keywords. Keywords with a lower volume of searches are known as “low-volume” or “long-tail” keywords.

It’s important to target both high-volume and low-volume keywords in order to get the most organic traffic to your website.

However, it’s also important to remember that high-traffic keywords are usually much more competitive than low-traffic keywords.

This means that it will be more difficult to rank for high-traffic keywords, and you’ll need to put in more effort into your seo in order to get your website to show up in the SERPs.

When you’re conducting keyword research, there are a few different things that you’ll want to keep in mind.

First of all, you’ll want to make sure that you’re targeting keywords that are relevant to your business or website.

In addition, you’ll want to make sure that you’re targeting keywords with a good amount of search volume.

However, as we mentioned before, high-traffic keywords are also more competitive, so you’ll need to make sure that you’re prepared to put in the effort to rank for them.

The best way to find keywords that are just right is to use a keyword research tool. Keyword research tools allow you to enter a word or phrase and get a list of related keywords, as well as their search volume and competition level. This way, you can easily find keywords that are relevant and have a good amount of organic  traffic without being too competitive.

Once you’ve conducted keyword research and found a list of target keywords, the next step is to incorporate those keywords into your website content marketing. There are a few different ways that you can do this, but the most important thing is to make sure that you’re using the keywords in a natural way.

Keyword stuffing, or cramming keywords into your content marketing in an unnatural way, will not only turn off readers but will also damage your seo.

On-Page SEO

On-Page SEO is the process of optimising your website for the search engines. This includes things like choosing the right keywords, making sure your website is easy to navigate, and providing quality content marketing.

1. Choose the right keywords

The first step in on-page SEO is to choose the right keywords.

Keywords are the words or phrases that people use when they are searching for products or services on the internet.

When you choose your keywords, you want to make sure that they are relevant to your business and that they are popular enough that people will actually be searching for them.

2. Make sure your website is easy to navigate.

Another important element of on-page SEO is making sure that your website is easy to navigate.

This means having a well-organised website with clear navigation and links. If people can’t find what they’re looking for on your website, they won’t stick around for long.

3. Provide quality content marketing

The final piece of the on-page SEO puzzle is to provide high quality content marketing.

This means writing well-written and informative articles, blog posts, and pages. The content on your website should be interesting and useful to your visitors.

Descriptive URLs

Descriptive URLs are a great way to improve your website’s SEO. They help search engines understand what your page is about.

There are a few things to keep in mind when creating descriptive URLs:

– Use keywords that accurately describe the content of your page.

– Avoid using stop words (e.g., “and”, “the”, “or”, “but”) as they will not add anything to your URL.

– Use dashes (-) instead of underscores (_) to separate words. This makes your URL easier to read and helps search engines better understand it.

– Keep your URL short and concise. Long, rambling URLs are not only difficult for users to remember, but they also make it harder for search engines to index your pages.

Creating descriptive URLs is an important part of organic SEO, so take the time to do it right.

Internal Links

Internal links are links that point to other pages on your website.

They are different from external links, which link to pages on other websites.

Internal links are important because they help search engines understand the structure of your website and can help improve your SEO.

When you’re creating internal links, it’s important to use keywords that accurately describe the page you’re linking to. This will help search engines index your site more effectively and also help visitors find the information they’re looking for more easily.

To create an internal link, simply add the URL of the page you want to link to in the HREF attribute of an anchor tag. For example:

<a href=”http://www.example.com/page1.html”>Page 1</a>

You can also use internal links to link to anchor tags on the same page.

This can be useful if you have a long page with multiple sections and you want to provide visitors with a way to quickly jump to the section they’re interested in.

To do this, simply add the ID of the anchor tag you want to link to in the HREF attribute of your anchor tag. For example:

<a href=”#section2″>Section 2</a>

Sources:

Backlinks

Quality backlinks are essential for ensuring that your website is listed at the top of Google’s search results.

 Backlinks are one of the most essential ranking factors in SEO (search engine optimisation).

The number of backlinks to a given website or page is a strong indication of the popularity or importance of that site or page. Google’s PageRank algorithm uses backlinks as one of the most important ranking factors.  

Technical SEO

Technical SEO is the process of optimising a website for Google search with the goal of improving the visibility and ranking of the site.

Technical SEO includes tasks such as optimising website speed, creating crawlable and indexable content marketing, and fixing broken links.  

Improving website speed is one of the most important technical SEO tasks.

Google has stated that site speed is a ranking factor, so it’s important to make sure your site loads quickly.

Making sure your site’s content marketing is crawlable and indexable is another important technical SEO task.

Google crawlers need to be able to access and understand your content marketing in order to index it properly. This can be achieved by using  well-organized code and creating descriptive title tags and meta descriptions.

Fixing broken links is another Technical SEO must-do.

Broken links can frustrate users and cause them to leave your site, which can hurt your ranking. You can find and fix broken links using a tool like Google Webmaster Tools.

Technical SEO is an important part of any complete SEO strategy.

By optimising your website for speed, crawlability, and indexability, you can improve your visibility and ranking in Google search. Technical SEO is a critical part of any complete SEO strategy.

Google RankBrain is Google’s artificial intelligence, that’s AI system that helps sort through the billions of search queries it receives every single day.

RankBrain also uses a machine-learning algorithm to interpret searcher intent, and deliver the most relevant results. It is one of Google’s key ranking factors, along with other signals like backlinks and quality content marketing.

Google RankBrain

RankBrain is constantly learning and evolving, making it difficult for SEOs to keep up with its ever-changing algorithms. However, there are some general best practices that can help your website rank well in Google search.

If you’re serious about SEO, you NEED to optimize for RankBrain.

RankBrain is constantly learning and evolving, which means that what worked to optimise your site for RankBrain yesterday might not work today. That’s why it’s important to stay up-to-date on the latest seo news and trends.

Here are a few things you need to know about optimizing for RankBrain:

1. Keyword stuffing is most definitely a thing of the past.

Gone are the days when you could stuff your keywords into your content marketing and expect to rank high in Google. RankBrain is smart enough to know when you’re trying to game the system, and it will penalise your site accordingly.

2. Quality content marketing is key.

If you want your company website to rank well with RankBrain, you need to focus on creating quality content marketing that’s relevant to your customers. That means writing articles, blog posts, and even product descriptions that are interesting, informative, and engaging. All work must be white hat.

3. Don’t forget about mobile optimisation.

With more and more shoppers using their mobiles to buy products, making sure your website is optimised for mobile is critical.

This implies your business should have a company website which has a responsive design, that looks nice on all screen sizes.

4. Pay attention to your site’s speed.

Google has said that site speed is a factor in its ranking algorithms, so it’s important to make sure your site loads quickly.

5. Monitor your analytics data.

One of the best ways to stay on top of how RankBrain is impacting your site is to closely monitor your analytics data.

Look for changes in your organic traffic, as well as any shifts in where your traffic is coming from.

If you see a sudden drop in organic traffic from Google, it could be an indication that RankBrain is not happy with your site.

Google recently announced that RankBrain is Google’s third most important ranking signal.

RankBrain is Google’s third most important ranking signal, according to the company. This isn’t a surprise to those who have been watching Google’s algorithm upgrades, as the firm has hinted at the importance of artificial intelligence for some time.

RankBrain is a machine-learning artificial intelligence system that Google is using to help process its search results.

Google says that RankBrain is used to help interpret unknown searches, and it also helps to improve the search results for known queries.

 Google says that RankBrain is having a major impact on the company’s search results, handling a “significant” number of queries each day. And according to Google, RankBrain is now the third most important ranking signal, after content marketing and links.

So, if you want your content marketing to rank well in Google’s search results, make sure it is well-written and informative.

And keep an eye on Google’s algorithm updates, as the company is sure to continue using machine learning to improve its search results.

Summary

RankBrain is a machine-learning artificial intelligence system that Google is using to help process its search results.

Google says that RankBrain is used to help interpret unknown searches, and it also helps to improve the search results for known queries.

Google says that RankBrain is having a major impact on the company’s search results, handling a “significant” number of queries each day. And according to Google, RankBrain is now the third most important ranking signal, after content and links.

This news confirms what many in the SEO industry have long suspected: that Google is using machine  

Local SEO is vital for any business that wants to be visible in search engine results pages (SERPs) for searches within their local area.

Local SEO optimizes a website for a specific geographic location and is essential for businesses that want to rank highly in local search results. There are many SEO tools like Google My Business and Local Search Console can help you, while also providing insights into how your site is performing in local search results.

NAP (name, address, and phone number)

The first step to optimizing your website for local search is to ensure that your NAP (name, address, and phone number) information is accurate and up-to-date.

You can then optimise your website’s title tags, meta descriptions, and content to include relevant keywords for your local area.

Additionally, you can create Local Listings on directories like Yelp and Google My Business to improve your visibility in local search results.

Local SEO is an important part of so many business’s online marketing strategy, and those who fail to optimise their website for local seo will likely miss out on valuable leads and customers. If you want to rank highly in local search results, be sure to follow the Local SEO tips and best practices outlined in this guide.

So, what is Local SEO?

Local SEO can be complex, but this guide will give you all the information you need to get started with optimising your website for local search. We’ll cover everything from how to ensure your NAP (name, address, and phone number) information is accurate, to tips on optimising your website’s title tags and meta descriptions. We’ll also provide some Local SEO best practices that you can follow to help improve your website’s ranking in local search results.

Why is Local SEO Important?

Local SEO is especially important for businesses that rely on foot traffic, such as brick-and-mortar stores, restaurants, and service-based businesses.

If you want people to be able to find your business when they’re searching for something nearby, Local SEO is often essential.

 What are the Benefits of Local SEO?

There are many benefits of Local SEO, including:

– More organic traffic to your website from the local area

– can help to increase leads and sales from the local area

– Greater brand awareness in the local area

Local SEO can be complex, but the benefits are clear. If you want your business to be visible in local search results and attract more customers from the local area, Local SEO is essential.

How to Optimize Your Website for Local SEO?

There are many factors that contribute to Local SEO, but some of the most important include:

– NAP information: Your name, address, and phone number (NAP) must be accurate and consistent across all your online listings.

– Title tags and meta descriptions: Optimse your website’s title tags and meta descriptions for local keywords to help improve your visibility in SERPs- do this using white hat seo.

– Reviews and ratings: Encourage customers to leave reviews and ratings on your Google My Business listing.

Google My Business

– Claim and optimise your Google My Business listing:

Your GMB listing is one of the most important factors for Local SEO.

Make sure that all your NAP information is accurate and up-to-date.

– Add  Schema markup to your website: Schema markup is code that you can add to your website to help search engines understand your NAP information.

Adding Local Schema markup can help improve your website’s ranking in SERPs.

– Build citations:. The more high-quality citations you have, the better your chances of ranking in local search results.

– Get reviews and ratings: Reviews and ratings can help improve your visibility in Local SEO.

How to Measure Local SEO Results?

There are many metrics you can use to measure Local SEO results. Some of the most important include:

– Rankings: Track your website’s rankings for local keywords using a tool like Google Search Console or SEMrush.

– Traffic: Use Google Analytics to track the number of visitors your website receives from Local SEO.

– Conversions: Use Google Analytics or another tool to track the number of leads or sales generated from Local SEO.

Local SEO FAQs

Here are some Local SEO FAQs that can help you learn more about this topic:

– How do I optimise my website for Local SEO?

There are many factors to consider when optimising your website for Local SEO. Some of the most important include ensuring your NAP information is accurate, building citations, and getting reviews and ratings.

– How often should I update my Local SEO strategy?

You should regularly review and update your Local SEO strategy to ensure that it is effective.

– What tools can I use to measure Local SEO results?

There are many tools you can use to measure Local SEO results.

Some of the most important include Google Search Console, SEMrush, and Google Analytics.

Content marketing will continue to be an important part of digital marketing in 2022. Here is a definitive guide on what to expect and how to make the most of it.

During 2022, content marketing will become even more important for businesses of all sizes. Why? Because the landscape of digital marketing is constantly changing, and those who don’t keep up with the latest trends will get left behind.

Content marketing is a great way to promote your company.  

In this guide, we’ll cover:

– The state of content marketing in 2022

– The trends that will shape content marketing in 2022

– How to create a successful content marketing strategy for your business

So, let’s get started!

 Content marketing in 2022

Content marketing in 2022 is all about writing high-quality content that your customers will find valuable.

This means creating content marketing that is informative, and also entertaining.

There are a number of different formats that you can use for your content, including blog posts, whitepapers, e-books, infographics, and more. The key is to experiment and find the format that works best for you and your business.

In terms of distribution, it’s important to make sure that your content marketing is distributed across all of your marketing channels, including your website, social media, email.

First and foremost, there will be an increased focus on quality over quantity.

This means that businesses may need to create fewer pieces of content marketing, but make sure that each one is very high-quality and provides value to the reader.

Of course, if you have a lot of copywriters, and a high marketing budget, you can do a lot to improve your digital marketing, but the focus should always be on quality, rather than quantity.

 Content marketing  

it’s time to start creating your own content marketing strategy.

There are a few key elements that you’ll need to include in your strategy:

– A clear understanding of your customers: Who are they? What do they want? What do they need?

– A mix of different types of content marketing:

Not all of your content should be blog posts. Experiment with different formats and find the ones that work best for you and your business.

– A distribution plan: How will you get your content marketing in front of your customers? Make sure to consider all of your marketing channels, including your website, social media, email, and more.

– A clear call to action: What do you want your target audience to do after they’ve read your content marketing?

Make sure that each piece of content marketing has a clear call to action.

The term “long-tail keywords” often gets mentioned, when seo agencies are discussing organic seo, yet a lot of companies may not know what it means, so why not let us help.

Long-tail keywords are simply longer, more specific keyword phrases.

So for example, instead of “local dentists” a longer tail phrase would be “emergency dentists near me”.

They are generally much less competitive than shorter, more general keywords and can be an excellent way to drive targeted organic visitors to your website.

In this guide, we’ll show you everything you need to know about long-tail keywords, including how to find them and how to use them within your organic SEO efforts. By the end of this marketing guide, you will know a lot more about long-tail keywords!

So what are long-tail keywords?

As we mentioned earlier, long-tail keywords are simply longer, more specific keyword phrases.

They are typically 3-5+ words in length, yet can sometimes be longer, and are very specific to whatever your business is you’re selling or promoting. For example, if you sell shoes, a long-tail keyword might be “women’s size 8 running shoes” or “men’s running trainers with fast delivery.”

The benefits of long-tail keywords

There are a few key benefits of targeting long-tail keywords:

They are often less competitive: Because they are so specific, long-tail keywords are generally less competitive than shorter, more general keywords. This means it can be easier to rank for long-tail keywords, yet this does depend on your business sector, as sometimes, say if you run a car insurance company, it can still be so competitive, its  hard to even get on page 1 for long tail keywords.

As a general rule, long tail keyword can be easier to rank for: As we mentioned before, because long-tail keywords are less competitive, they can be easier to rank for.

Now that we’ve covered, that is what long-tail keywords are and why we should utilise them as part of your organic seo, it’s time to figure out how to find them.

Here at this seo agency, we use keyword research tool like Google Keyword Planner and Moz Keyword Explorer.

Both of these tools will allow you to enter a “seed keyword” and see a list of related keywords, as well as search volume data and other information. This is a great way to get ideas for long-tail keywords that you can target.

How to use long-tail keywords in your SEO efforts

Now that you know what long-tail keywords are and how to find them, it’s time to learn how to use them in your SEO efforts. Here are a few tips:

1. Use long-tail keywords in your page titles and meta descriptions- use white hat seo

2. Use long-tail keywords in your website copy and blog posts- in a white hat way

3. Use long-tail keywords in your image alt tags and file names- use white hat seo

4. Use long-tail keywords in your URL structures- use white hat seo

By following these tips, you can start to integrate long-tail keywords as part of your organic SEO.

If you’re looking for more help with your organic SEO efforts, contact us today! We’re a full-service digital marketing agency in Cardiff that specialises in SEO, and we’d be happy to improve your seo.