If you’re like most businesses, you probably focus on short-tail keywords when it comes to your organic SEO and writing your content marketing. After all, these are the terms that get the most searches, and usually have the highest search volume.

So for example, if you run say a Italian restaurant, you’ll want to rank as high as you can for:

–        Italian restaurants + name of city

–        Pizza restaurants

–        Pasta restaurants

But what you may not realise is that long-tail keywords can actually be very important part of your organic seo, here’s why:

1. Long-tail keywords can be very specific.

This means that they’re usually less competitive, meaning  that they are often easier to rank for. So, if you’re struggling to get your website to show up in search results for very popular short-tail keywords, targeting long-tail keywords could be a better strategy.

So, for example, if you sell electric bikes, and your finding ranking for that term too hard, as there is simply to many retailers, then your digital marketing agency may recommend:

–        Electric bikes that made in the United Kingdom

–        Electric bikes that fold up

–        Electric bikes with fast charging

2. Long-tail keywords tend to convert better.

Since they’re more specific, people who search for long-tail keywords are usually further along in the buying cycle and more likely to make a purchase. If you’re selling products or services online, this is obviously something you want!

So to give you an idea of what we mean by longer tail keywords, lets say someone is looking to buy an “electric bike with 34 volt motor”- therefore the shopper is very clear of what they want to buy, that’s to say, they may have likely thought for a while, about purchasing that item, so may well be more likely to purchase.

3. Long-tail keywords can help you reach a more targeted audience.

If you’re catering to a specific niche or market, using long-tail keywords is a great way to reach people who are specifically looking for what you have to offer. This can help increase your chances of making a sale or generating leads.

4. Long-tail keywords can be easier to rank for.

As we mentioned before, since long-tail keywords are often much less competitive, it can be easier to get your website to show up in search results (SERP’s) for these terms.

This is especially true if you’re just starting out with organic SEO.

5. Long-tail keywords can help you drive more targeted organic traffic.

Since long-tail keywords are much more specific, the people who click on your website after finding it in search results are usually more interested in what your business has to offer. This can lead to higher quality organic traffic and better conversion rates.

As you can see, there are a number of reasons why long-tail keywords should not be ignored.

If you’re not currently using them as part of your organic SEO and content marketing efforts, you could be missing out on a lot of potential traffic and sales.

What Is the advantage of long-tail keywords?

One of the advantages of long-tail keywords is that they are often less competitive.

This means that it may be easier to rank for a long-tail keyword than for a more popular keyword.

Finally, long-tail keywords tend to have a higher conversion rate than shorter keywords. This is because users who search for long-tail keywords are usually further along in the buying cycle and are therefore more likely to be ready to make a purchase.

If you are looking to drive more organic traffic and sales to your website, consider targeting long-tail keywords. With their lower competition and higher conversion rates, they can be an excellent addition to your SEO strategy.

Let’s start by looking at what schema mark-up is, and also how it can be used to improve your organic seo. Then we’ll provide you some pointers on how to apply it to your site.

What Is Schema Markup and How Does It Work?

Well schema markup is simply coding that you may use to mark-up things like, whats the star rating of a product.

So let’s say you sell electric bikes, and one of your best selling products has over a lot of positive reviews, so you could ask your seo company to mark-up the star-rating, using schema, so that its more likely to show up in the serps.

Schema is therefore a method of highlighting additional information to the search engine so that it can appear in results for relevant searches.

So, here’s what some businesses use schema for

–        Highlight business reviews

–        Highlight a product

–        A business’s location

–        Phone number

–        Special offer

–        Author

–        Much more

For example, let’s say you have a website is all about hiking then you could use schema mark-up to tell the search engine that your site is about hiking, and that it has information on hiking trails, gear, and tips.

And schema markup is becoming increasingly important as voice search becomes more popular.

With voice search, people are often asking very specific questions. If your site has schema mark-up, then this can help your company to show up for those specific questions.

For example, let’s say someone asks their voice assistant, “What are the best hiking trails near me?”

The voice assistant will then look for websites that have information on that topic. If your site has schema markup, it may well be one of the results that the voice assistant gives.

As you can see, schema markup can be a very powerful tool for boosting your organic SEO. Now let’s take a look at how you can add it to your site.

How to Add Schema Markup to Your Site

The first thing you need to do is choose what type of schema markup that you want to use. There are many different types of schema markup.

The final step is to include the schema markup you’ve picked on your site.

You may manually add the schema mark-up, we would recommend asking a web developer for help doing this, or use a tool like Google’s Structured Data Markup Helper.

 With the Structured Data Markup Helper, all you have to do is enter the URL of the page for which you’d like to use schema markup. Then select what sort of data you wish to label.

 For our example, we’re going to use the following tags:

–    Headline

– Author

– Date Published

– Article Body

Once you’ve added all the tags, you can then generate the code.

The Structured Data Markup Helper will give you the code in both HTML and JSON-LD formats.

JSON-LD is the recommended format, so be sure to use that one.

Then, all you have to do is copy and paste the code into your site, again we would recommend that you ask your seo company or web developer to do this for you.

 And that’s it! You’ve now successfully added schema markup to your site.

Schema markup can be a very powerful tool for boosting your organic SEO. So if you haven’t already, be sure to add it to your site today.

1. The title of your page is important for SEO.

Make sure you include keywords that accurately describe the page content marketing is about, and make sure the title is no more than 60 characters long. So if you sell, cars parts, lets say turbo’s, make sure you use the brand name, plus turbo, as well as anything else to describe the turbos, as this will allow that page to be found more easily- yet make sure you use white hat methods.

2. The meta description is also important for organic SEO.

This is the snippet of text that appears under your page title in the search results SERPS, and it should be no more than 160 characters long.  

3. The URL of your page is also a factor in organic SEO.

Use keyword-rich URLs that are descriptive and easy to read way. Avoid using excessively long or complex URLs, make sure you use white hat methods.

4. The content marketing on the page are, is of course, the most important factors in organic SEO.

Make sure your content marketing is well-written, informative, and includes relevant keywords.

The more content marketing you have, the better, but make sure it’s high-quality.

5. The headings on your page are also important for organic SEO.

Use H1 tags for your main headings, and H2 tags for subheadings. Again, include relevant keywords to describe the page content marketing, but make sure you use white hat methods.

The backlinks which point to your website are also important for SEO.

Make sure your links to your website are relevant and of a very high quality. The more quality links you have, the better, but again, quality is more important than quantity.

Finally, SEO is an ongoing process.

It’s not something you can do once and then forget about. You need to continually monitor your sites seo and make improvements.

Have analytics in place at the start

If you’re serious about marketing your business online, you need to have seo analytics in place from the start.

Analytics can help you track your seo performance, understand your visitors’ behaviours, and make better-informed decisions about your marketing campaigns.

There are many seo tools available, but not all of them are created equal.

You’ll want to choose an seo tool that’s easy to use and provides the features that you need.

 With web analytics in place, you’ll be able to track your seo progress and fine-tune your marketing efforts for maximum impact. So don’t wait – get started today!

Publish quality content marketing to improve your SEO

If you’re looking to improve your businesses organic SEO, one of the best things you can do is to publish quality content marketing on a regular basis.

So if you’re serious about improving your SEO, make sure you’re publishing unique content on a regular basis. It’s one of the best things you can do for your website’s success.

Write unique and relevant meta descriptions for every page

It’s important to write unique and relevant meta descriptions for every page on your website.

A meta description is the snippet of text which appears under your page’s title in the search engine results pages (SERPs).

Creating well written meta descriptions for each page on your site can be time-consuming, but it’s worth the effort.

In addition to helping improve your click-through rates (CTRs), writing unique meta descriptions can also help you stand out from the competition and get more organic traffic to your site.

Here are some tips for writing effective meta descriptions:

– Keep it short: Write meta descriptions that are no longer than 155 characters, including spaces. This will ensure that your entire message is visible in the SERPs.

– Write unique descriptions for each page: Don’t try to cram too much information into one meta description. Write a unique, relevant description for each page on your website.

There are a number of ways you can improve your organic CTR, or “click-through rate”. Here are some of our tips:

– Make sure your meta title and meta description are well-written accurately reflect the content on the page.

– Use rich snippets and structured data, such as schema.org to enhance your business in the search results.

– Optimise your website for mobile devices.

What is Organic click-through rate CTR?

CTR or click-through rate is the proportion of shoppers who click on a search result from an organic search.  

A high organic CTR (click-through rate) means that you’re doing a good job of ranking in the search results, and that people are clicking on your business, this might be because of a well written meta description, and that the seo agencies you’ve hired have got you into a high position, lets say number 1.

A low organic CTR can indicate that your content marketing is not as relevant or useful as it could be, or that you’re not ranking as well as you could be.

You can improve your organic CTR by creating better quality content marketing, optimising your meta titles and descriptions, and making sure that your seo companies, which you’ve hired get your company to rank your business as high as they can for important keywords.

So for example, lets say you’re a dentist, your obviously going to want to rank as high as you can for “dentist + name of the city where you are located”- then you will want to write a well written meta description, and add schema, so that your business improves its ctr.

Monitoring your organic CTR

Monitoring your organic CTR is a good way to track the success of your organic SEO efforts, and it can help you identify areas where you need to make improvements.

Meta Descriptions

Meta descriptions are brief summary of web pages, they are a description that will appear in search engine results. They give shoppers an idea of what the page is about, and can help them decide whether to click through to your site and look at your products.

Meta descriptions are not a ranking factor for Google, but they can be helpful for your click-through rate (CTR). A good meta description should be:

– Relevant to the page content marketing, so if your selling say electric bikes, you should mention this, plus other important information a shopper is likely going to want to know, such as the brands of bicycle that you sell.

– Short (between 150-160 characters)

When writing your meta descriptions, keep in mind that your goal is to encourage users to click through to your site. Use strong, keyword rich language that accurately reflects the content of your page.

Meta descriptions are just one part of on-page SEO. To learn more about how to optimise your website for search engines, check out our complete guide to on-page SEO.

Schema markup

Schema markup is a code that you can add to your website to help search engines understand your site better.

Schema markup can be used to add information about your site, such as the type of content marketing that your writing about, so for example, if your selling washing machines, and writing blog posts about this, then you can use schema to, state that you sell these items. Schema can be added to your website easily.

Schema markup can also be used to improve the way your site appears in search results, making it more likely that people will click through to your site.

There are many different types of schema markup, you should carefully consider which type of schema markup is right for your company before implementing it. schema markup is an important tool for improving your businesses ctr.

How to add schema markup

Since schema markup is code, you’ll need to edit the HTML of your site to add it. There are a few different ways to do this, but the easiest way is to use a schema markup generator.

Schema markup generators will take the information from your site and generate the code for you.

You can then copy and paste the code into your site’s HTML- we strongly recommend that you get a web developer to do this work for you.

There’s no doubt that citations NAP, for short are important for local SEO.

NAP is used by the search engines use to determine the ranking of local businesses, yet, this is just one thing you can do in order to improve your seo, there are hundreds of other things that your seo agency should do as well.

But just how important are citations?

Generally speaking, though, citations can be an important part of local SEO. In fact, they can sometimes be the difference between ranking on the first page of Google or not ranking at all.

Of course, simply having citations is not enough, as mentioned earlier, there’s hundreds of different seo ranking factors, such as backlinks, content marketing and also onsite seo.

Yet citations are important, they need to be high-quality, consistent, in order to improve your businesses seo in Cardiff. But if you can get those things right, citations can be a powerful tool for improving your local SEO efforts, if done right.

Reference: https://www.business2community.com/seo/how-important-are-citations-in-local-seo-02166909

Yes, but what are citations?

How effective are citations in boosting local SEO?

Citations are important for local SEO because they help Google and other search engines understand where your business is located. When your business is listed in an online directory, or on a website such as yell, that listing can include your business name, address, and phone number (NAP). These NAP citations signal to search engines that your business exists at a certain location, which can help boost your rankings in local search results.

In addition to helping with local SEO, citations can also help increase traffic to your website. When potential customers see your business listed in an online directory, they may be more likely to visit your website or call your business.

Overall, citations can be a valuable asset for any business which wants to improve their seo. If you’re not sure where to start, try looking for directories, like Thomson local, yell and yelp, and also other websites that list businesses in your city. You can also use a service like Moz Local to help you find and manage citations.

Google’s Possum update

Google’s Possum update was an algorithm update that Google has rolled out. This update affects how Google displays search results for local businesses. The main goal of this update is to provide users with more relevant and accurate search results.

The biggest change that Google has made with this update is the way it filters out duplicate listings.

Previously, Google would only filter out listings that had the exact same business name, address, and phone number (NAP).

However, with Possum, Google will now also take into account businesses with similar NAP information. This means that if there are two businesses with similar NAP information, but different addresses, Google will now be able to display both listings in the search results.

Another change that Google has made with Possum is the way it handles listings that are located in the same building. Previously, Google would only show one listing per building in the search results. However, with Possum, Google will now show multiple listings from the same building, as long as they are from different businesses.

Google has also made some changes to the way it ranks businesses in the local pack.

With Possum, Google will now take into account a business’s category when determining its ranking.

This means that businesses that fall into Google’s “local” categories (such as “restaurants” or “shopping”) will now have a better chance of being ranked higher in the local pack.

Overall, Google’s Possum update is designed to provide users with more relevant and accurate search results. Google has made some big changes with this update, and businesses will need to adapt in order to stay visible in the search results.

Google Analytics is a really powerful tool that can help you track your websites organic traffic.

However, it can sometimes be daunting for beginners to set up and use. This guide will walk you through the basics of how to use Google Analytics, so you can start making the most of this valuable resource.

First, you’ll need to create a Google Analytics account- this is really simple to do, plus its free.

You need to add a tracking code- you may want to hire a web developer for help, if you are unsure how to do this?

Reporting

Once you’ve done that, simply log in to your account and click on the “Reporting” tab.

Under the “Standard Reporting” section, you’ll see a variety of options for understanding your seo data.

The “Audience” reports will give you insights into who is visiting your site, including information on their location. The “Acquisition” reports will tell you where your traffic is coming from, whether it’s organic search, direct traffic, or referral traffic from another site.

The “Behaviour” reports will show you what shoppers are doing once they reach your site, including which pages / blog posts they’re viewing and how long they’re staying on each page.

And finally, the “Conversions” reports will let you know how well your site is performing in terms of achieving your goals, whether that’s sales, newsletter signups, or something else.

Once you’ve familiarised yourself with all the different types of seo data available in Google Analytics, you can start digging into the details to see what’s working well on your site and what could be improved.

What do some of the key Google Analytics metrics mean and how do you use them?

There are a lot of seo metrics in Google Analytics, and it can be tough sometimes to keep track of what they all mean- for example, some business owners, may not know what “organic visitors” means.

In this article, we’ll take a look at some of the key seo metrics and what they can tell you about your website’s performance.

1. Sessions: This is the total number of visits to your site during the specified time period. A session includes all the activity that takes place during a visit, from the moment the visitor arrives on your site to the moment they leave.

2. Users: This is the number of unique visitors who come to your site during the specified time period. A user is counted only once, even if they visit your site multiple times during the period.

3. Pageviews: This is the total number of pages viewed on your site during the specified time period. A pageview is counted every time a visitor views a page, regardless of whether they’ve visited your site before.

4. Pages/Session: This is the average number of pages viewed per session. It can be helpful to compare this metric to the total number of sessions to get an idea of how much content marketing each visitor is consuming.

5. Average Session Duration: This is the average amount of time that users spend on your site during a session. If you notice that this metric is low, it could be an indication that your content marketing isn’t engaging enough to keep visitors on your site for very long.

6. Bounce Rate: This is the percentage of sessions that resulted in a single pageview. A very high bounce rate can be an indication that your site’s content marketing isn’t relevant to what visitors are looking for, or that it’s not easy to navigate.

7. % New Sessions: This is the percentage of sessions that were started by users who had never visited your company website before. This metric can be a good way to gauge the effectiveness of your marketing efforts in driving new organic traffic to your site.

8. Goals: marketing goals are specific actions that you want visitors to take on your site, such as making a purchase, or subscribing to a newsletter. You can track how many visitors complete each goal using Google Analytics.

9. Conversion Rate: This is the percentage of visitors who complete a goal. This metric can be helpful in evaluating the effectiveness of your site in achieving its desired marketing objectives.

10. Revenue: This is the total amount of money that you’ve earned from your website. If you’re selling products or services online, this metric will be particularly important to track.

By understanding these key seo metrics, you can get a better sense of how your website is performing and what areas you may need to improve.

As a business owner, you know that having a well designed website is important. You also need quality seo, so that more shoppers can find you. One of the best ways to help improve your local seo, is to set up a Google My Business (GMB) profile.

Your GMB profile is very easy to set up, it should include your business name, address, phone number, hours of operation, website URL, and which business category you fall into, for example taxi hire company. Customers can use this information to find your business when they do a search on Google.

Creating and also maintaining an accurate and up-to-date GMB profile is important for two main reasons:

1. It can help your business to show up in relevant search results, for example “taxi hire companies near me”. Yet local seo is often needed to improve this.

2. It gives customers the information they need to find and contact your business.

If you don’t have a GMB profile, or if yours is now outdated, you could be missing out on valuable customer leads. It’s also important to keep your business profile up to date, if it is to help improve your local seo.

Creating and maintaining a GMB profile is easy and only takes a few minutes, and also its free! So, there’s no reason not to do it.

If you’re not sure how to get started, here’s a helpful tutorial from Google:

But, what are the benefits of having a Google My Business profile?

My Business (GMB) is a free and simple-to-use service, that a lot of companies use.  

With GMB, you can verify your business information, upload photos of your products or services, respond to customer reviews, post updates and special offers, and more.

To get started with GMB, all you need is a Google account. Then, you can create or claim your business listing here: .

If you already have a GMB profile, you can sign in and manage your listing here:

Creating and maintaining a GMB profile is a good way to help improve your visibility locally, that’s whether you’re an accountant, builder or lawyer- whatever company you run, if you want to improve your seo, we would recommend setting up a profile, it only takes a few minutes to do.

 If you have any questions about GMB or need help getting started, feel free to reach out to us! We’re always happy to help.

What can you include in a Google My Business profile?

As the owner or manager of a business, you can include a variety of information in your Google My Business profile to help potential customers learn more about what your company has to offer and what sets you apart from your competitors.

Some of the things you can include in your profile are:

-A brief description of your business and what it does

-Your business’s address and phone number

-Your business hours

-A link to your website

-Images and videos of your products or services

-Customer reviews and ratings

Try to Include as much relevant information as possible about your company in your GMB profile, this will help your potential customers decide if you offer the right products or services that they are looking to purchase.

So, take some time to fill out your profile completely and keep it up-to-date!

To summarise: 

Google My Business is a free and really simple-to-use, its used by millions of companies to help advertise a company’s key information, such as where the company is located, your phone number and reviews.

Verifying and updating your business information might assist customers in finding you, contacting you, and learning more about your organisation.

To begin, log in to Google My Business and create or claim your company profile.

After you’ve claimed your company, go to the Google My Business dashboard where you can update its information, add photographs, respond to reviews, add your websites address.

If you have multiple locations, you can also manage them all from the Google My Business dashboard.

Google My Business makes it very easy to keep your business information accurate and up-to-date across Google.

Some of the main benefits of a Google My Business profile are:

–        Help to improve your Local SEO  

–        May help generate more Leads

–        Enhanced Social Media Integration

Google My Business can help improve your visibility in search results, helping you to attract more customers and leads. Additionally, it can help improve your local SEO, making it easier for people in your area to find you.  

If you’re not already familiar with long form content marketing, it’s simply content that is longer than the average blog post or article- and a lot of companies are writing this.

It can be anything from an in-depth guide to a product or service, to a piece of evergreen content marketing.

What makes long form content so effective is its ability to provide readers with a wealth of information in one go, rather than having to read say 3 separate articles, to get the answer they want.

So, this means that they don’t have to go searching for other seo articles or resources to get the full picture – everything they need is right there in front of them.

If the work is well written, so it follows Google’s EAT, then this can also has the added benefit of making your site more authoritative and trustworthy in the eyes of Google and other search engines.

After all, if you’re providing such comprehensive and valuable information, it’s clear that you know what you’re talking about! Just don’t write blog posts, or articles, which are extra long, but not useful, make the work so good that it answers your customers questions.

So how do you go about writing long form content? Here are a few tips:

– Plan ahead. Decide on the topic you want to write about, and make sure you have enough information to cover it in depth. So think of titles you are going to use, and make sure you get statistics, and also link to work you have read.

– Structure your article. A well-structured article is easier to read and digest, so use headings and subheadings to break up your text.

– Use images, infographics and videos. These can help to break up the text and make your article more visually appealing.

– Keep it updated. Make sure your article is always up-to-date with the latest information by regularly checking for new developments in your field.

By following these seo tips, you can start writing long form content that is both informative and also engaging – and which if done right, will help to improve your site’s visibility and ranking in the search engines.  

How to Write Long Form Content, here’s our (18 top tips)

1. Figure out what questions your customers ask the most, write answers to these the best you can.

2. Do your research, get statistics, link to where you found those facts.  

3. Create an outline of what you want to cover in your writing, so you can best place the different titles.

4. Write a catchy headline that will grab attention, so instead of “how to write content marketing” write something like:

“How content marketing could help improve your seo and draw in more organic visitors”

5. Make sure your opening paragraph is strong and will pull readers in.

6. Use short paragraphs and sentences to keep things easy to read.

7. Use subheadings throughout your piece to break up the text.

8. Incorporate images, infographics, or videos to break up the text even further.

9. Use quotes from experts or data from studies to back up your claims.

10. Write in a conversational tone to keep things relatable.

11. Use humour when appropriate to lighten things up.

12. Take a stand on something and be clear about your position.

13. Offer solutions to problems or address common concerns.

14. Use strong calls to action at the end of your piece, such as call us, and mention the companies phone number.

15. Make sure all your facts are accurate and that your sources are reliable.

16. Edit and proofread your work before you hit publish.

17. Optimise your article for SEO to help it reach a wider audience.

18. Share your article on social media, such as on Facebook, twitter and instagram